Foundation Shades

Urban Decay

90NN in other brands

Stay Naked Weightless Liquid Foundation · Liquid and cream

Depth
Lighter than 3% of the shades in our data
Undertone
Listed as neutral from its retail listing
Swatch
Reads in between warm and cool #5e4134
Data
Retailer swatch, January 2021 (how we collect it)

This shade is deeper than most shades in our data, so many ranges won't go far enough. Look for the "Likely close" rows first.

The closest shade in another brand is BLK/OPL Ebony Brown in Pore Perfecting Liquid Foundation (likely close). In all, 56 ranges have a likely-close shade and 79 brands have one worth trying.

Closest shade in each brand

The 40 closest of 79 brands. The other 39 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. BLK/OPL

    Ebony Brown · Pore Perfecting Liquid Foundation

    Likely close Swatch reads about the same · listed cool

  2. Gucci

    570C · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

    Likely close Swatch reads about the same · listed cool

  3. Ulta Beauty

    Dark Neutral · Effortless Effect Foundation

    Likely close Swatch reads about the same · listed neutral

  4. Cover FX

    5 N Deep · Custom Cover Drops

    Likely close Swatch reads cooler · listed neutral

  5. Rare Beauty

    570N · Liquid Touch Weightless Foundation

    Likely close Swatch reads about the same · listed neutral

  6. Maybelline

    380 Espresso · Fit Me Matte + Poreless Liquid Foundation

    Likely close Swatch reads cooler

  7. Il Makiage

    212-66235 235 · Woke Up Like This Flawless Base Foundation

    Likely close Swatch reads about the same · listed neutral

  8. Morphe

    F5.60 Neutral · Fluidity Full-Coverage Foundation

    Likely close Swatch reads about the same · listed neutral

  9. Milani

    Warm Mahogany · Screen Queen Foundation

    Likely close Swatch reads cooler · listed warm

  10. Make Up For Ever

    R560 · Reboot Active Care Revitalizing Foundation

    Likely close Swatch reads about the same · listed cool

  11. Au Naturale

    Java · Zero Gravity C2P Foundation

    Likely close Swatch reads cooler · listed cool

  12. KVD Vegan Beauty

    090 Deep · True Portrait Medium Coverage Shake Foundation

    Likely close Swatch reads about the same · listed warm

  13. Elcie Cosmetics

    Chestnut · Micro Silque Foundation

    Likely close Swatch reads warmer · listed neutral

  14. L.A. Girl

    Espresso · Pro.Matte Foundation

    Likely close Swatch reads cooler

  15. Hourglass

    Chestnut · Vanish Seamless Finish Foundation Stick

    Likely close Swatch reads about the same · listed neutral

  16. Clinique

    CN 126 Espresso · Even Better Refresh Hydrating and Repairing Foundation

    Likely close Swatch reads lighter · listed neutral-cool

  17. NYX Professional Makeup

    Chestnut · Born To Glow Naturally Radiant Foundation

    Likely close Swatch reads deeper · listed neutral

  18. Tarte

    61H · Maracuja Hydrating Tinted Moisturizer

    Likely close Swatch reads lighter · listed warm

  19. Dose Of Colors

    135 Dark · Meet Your Hue Foundation

    Likely close Swatch reads about the same · listed neutral-cool

  20. UOMA Beauty

    T2W Black Pearl · Say What?! Foundation

    Likely close Swatch reads about the same · listed warm

  21. NARS

    D7 Anguilla · Light Reflecting Advanced Skincare Foundation

    Likely close Swatch reads warmer · listed neutral

  22. Lancôme

    552 Suede C · Teint Idole Ultra Wear 24H Long Wear Foundation

    Likely close Swatch reads about the same · listed cool

  23. Beauty Bakerie

    303 Warm · InstaBake Aqua Glass Foundation

    Likely close Swatch reads deeper · listed warm

  24. PÜR

    DPN2 Chestnut · 4-In-1 Love Your Selfie Longwear Foundation & Concealer

    Likely close Swatch reads much cooler · listed neutral

  25. Too Faced

    Truffle · Born This Way Foundation

    Likely close Swatch reads about the same · listed warm

  26. Exa

    120 Xia · High Fidelity Foundation

    Likely close Swatch reads lighter and cooler · listed cool

  27. e.l.f. Cosmetics

    64 Rich Neutral · Soft Glam Satin Foundation

    Likely close Swatch reads deeper · listed neutral

  28. CoverGirl

    3 Deep Cool · Full Spectrum Matte Ambition All Day Foundation

    Likely close Swatch reads deeper and cooler · listed cool

  29. Bobbi Brown

    Cool Espresso · Skin Foundation Stick

    Likely close Swatch reads cooler · listed cool

  30. Smashbox

    4.7 · Studio Skin 24 Hour Full Coverage Waterproof Foundation

    Likely close Swatch reads lighter and warmer · listed neutral

  31. Sephora Collection

    65 Deep Dark Ebony · 10 Hour Wear Perfection Foundation

    Likely close Swatch reads lighter and warmer · listed neutral

  32. MAC

    NW55 · Studio Fix Fluid SPF 15 24HR Matte Foundation + Oil Control

    Likely close Swatch reads about the same · listed neutral

  33. ColourPop

    215N Deep Dark · Pretty Fresh Foundation

    Likely close Swatch reads lighter and much cooler · listed neutral

  34. bareMinerals

    11.5 Mahogany · Complexion Rescue Hydrating Foundation Stick Broad Spectrum SPF 25

    Likely close Swatch reads much cooler · listed neutral-warm

  35. Kosas

    10 Tone · Tinted Face Oil Foundation

    Likely close Swatch reads lighter · listed cool

  36. Natasha Denona

    95 DY · Face Glow Foundation

    Likely close Swatch reads lighter and warmer · listed warm

  37. Makeup Revolution

    F18 · Conceal & Glow Foundation

    Likely close Swatch reads deeper and much cooler · listed warm

  38. Urban Decay

    90 · Hydromaniac Glowy Tinted Hydrator Foundation

    Likely close Swatch reads deeper and cooler · listed neutral

  39. Estée Lauder

    8N2 Rich Espresso · Futurist Hydra Rescue Moisturizing Makeup SPF 45

    Worth sampling Swatch reads about the same · listed neutral

  40. Ofra Cosmetics

    10 · Absolute Cover Foundation

    Worth sampling Swatch reads lighter and warmer · listed neutral

Closest shade in the other 39 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Stay Naked Weightless Liquid Foundation

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.