Foundation Shades

Ulta Beauty

Deep Cool in other brands

Effortless Effect Foundation · Liquid and cream

Depth
Lighter than 3% of the shades in our data
Undertone
Listed as cool from its name
Swatch
Reads in between warm and cool #62392a
Data
Retailer swatch, January 2021 (how we collect it)

This shade is deeper than most shades in our data, so many ranges won't go far enough. Look for the "Likely close" rows first.

The closest shade in another brand is L.A. Girl Dark Chocolate in Pro Coverage Liquid Foundation (likely close). In all, 68 ranges have a likely-close shade and 77 brands have one worth trying.

Closest shade in each brand

The 40 closest of 77 brands. The other 37 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. L.A. Girl

    Dark Chocolate · Pro Coverage Liquid Foundation

    Likely close Swatch reads about the same

  2. Estée Lauder

    8N2 Rich Espresso · Futurist Hydra Rescue Moisturizing Makeup SPF 45

    Likely close Swatch reads about the same · listed neutral

  3. e.l.f. Cosmetics

    61 Rich Cool · Soft Glam Satin Foundation

    Likely close Swatch reads about the same · listed cool

  4. MAC

    NW60 · Studio Fix Soft Matte Foundation Stick

    Likely close Swatch reads about the same · listed cool

  5. NYX Professional Makeup

    Deep Walnut · Born To Glow Naturally Radiant Foundation

    Likely close Swatch reads about the same · listed cool

  6. Becca Cosmetics

    6N1 Espresso · Ultimate Coverage 24 Hour Foundation

    Likely close Swatch reads about the same · listed neutral

  7. Too Faced

    Ganache · Born This Way Matte 24 Hour Foundation

    Likely close Swatch reads about the same · listed neutral

  8. It Cosmetics

    62 Deep Cool · Your Skin But Better Foundation + Skincare

    Likely close Swatch reads about the same · listed cool

  9. Urban Decay

    90 · Hydromaniac Glowy Tinted Hydrator Foundation

    Likely close Swatch reads about the same · listed neutral

  10. Lancôme

    552 Suede C · Teint Idole Ultra Wear 24H Long Wear Foundation

    Likely close Swatch reads about the same · listed cool

  11. Ulta Beauty

    Dark Neutral · Youthful Glow Foundation Serum Drops

    Likely close Swatch reads about the same · listed neutral

  12. Make Up For Ever

    R550 · Ultra HD Invisible Cover Foundation

    Likely close Swatch reads about the same · listed cool

  13. KVD Vegan Beauty

    094 Deep · True Portrait Medium Coverage Shake Foundation

    Likely close Swatch reads about the same · listed neutral

  14. Morphe

    F5.30 Warm · Fluidity Full-Coverage Foundation

    Likely close Swatch reads about the same · listed warm

  15. Tarte

    59W rich warm · face tape foundation

    Likely close Swatch reads about the same · listed neutral

  16. Smashbox

    4.7 · Studio Skin 24 Hour Oil-Free Hydra Foundation

    Likely close Swatch reads cooler · listed neutral

  17. NARS

    D7.5 Port Louis · Natural Radiant Longwear Foundation

    Likely close Swatch reads about the same · listed neutral

  18. PÜR

    DPN4 Coffee · 4-in-1 Pressed Mineral Powder Foundation SPF 15

    Likely close Swatch reads about the same · listed neutral

  19. Dose Of Colors

    136 Deep · Meet Your Hue Foundation

    Likely close Swatch reads warmer · listed neutral-warm

  20. Gucci

    560W · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

    Likely close Swatch reads lighter · listed warm

  21. Juvia's Place

    130 Mali · I Am Magic Foundation

    Likely close Swatch reads cooler · listed warm

  22. Fenty Beauty

    495 · Pro Filt'r Soft Matte Powder Foundation

    Likely close Swatch reads about the same · listed cool

  23. Smith & Cult

    490 Neutral · Veiled Threat Weightless Micro-Blurring Foundation

    Likely close Swatch reads about the same · listed neutral

  24. Pat McGrath Labs

    34 Deep · Sublime Perfection Foundation

    Likely close Swatch reads warmer · listed neutral-warm

  25. Anastasia Beverly Hills

    530N · Luminous Foundation

    Likely close Swatch reads warmer · listed neutral-cool

  26. Il Makiage

    212-66190 190 · Woke Up Like This Flawless Base Foundation

    Likely close Swatch reads lighter · listed cool

  27. Rare Beauty

    560W · Liquid Touch Weightless Foundation

    Likely close Swatch reads deeper · listed warm

  28. Au Naturale

    Goa · Zero Gravity C2P Foundation

    Likely close Swatch reads lighter and cooler · listed warm

  29. bareMinerals

    11.5 Mahogany · Complexion Rescue Hydrating Foundation Stick Broad Spectrum SPF 25

    Likely close Swatch reads cooler · listed neutral-warm

  30. Exa

    110 Fazon · High Fidelity Foundation

    Likely close Swatch reads cooler · listed neutral

  31. Hourglass

    Chestnut · Vanish Seamless Finish Foundation Stick

    Likely close Swatch reads warmer · listed neutral

  32. L'Oréal

    115 Rich Ebony · Infallible Pro-Matte Liquid Longwear Foundation

    Likely close Swatch reads deeper

  33. Makeup Revolution

    F16.5 · Conceal & Define Full Coverage Foundation

    Likely close Swatch reads about the same · listed olive

  34. Milani

    Warm Mahogany · Screen Queen Foundation

    Likely close Swatch reads about the same · listed warm

  35. Armani Beauty

    15 · Luminous Silk Perfect Glow Flawless Oil-Free Foundation

    Likely close Swatch reads lighter · listed neutral

  36. Natasha Denona

    NR15 - Deep Neutral Rosy · Hy-Glam Serum Foundation

    Likely close Swatch reads deeper and warmer · listed neutral-cool

  37. Haus Labs

    560 Deep · Triclone Skin Tech Medium Coverage Foundation

    Likely close Swatch reads deeper and warmer · listed neutral

  38. Maybelline

    380 Espresso · Fit Me Matte + Poreless Liquid Foundation

    Likely close Swatch reads about the same

  39. Clinique

    CN 126 Espresso · Even Better Clinical Serum Foundation Broad Spectrum SPF 25

    Likely close Swatch reads lighter and warmer

  40. UOMA Beauty

    T2W Black Pearl · Say What?! Foundation

    Likely close Swatch reads lighter and warmer · listed warm

Closest shade in the other 37 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Effortless Effect Foundation

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.