Rimmel London

040 Ivory in other brands

Multi-Tasker Wake Me Up Concealer & Foundation · Liquid and cream

Depth: Lighter than 58% of the shades in our data
Undertone: Not listed
Swatch: Reads in between warm and cool #d3a98a
Data: Rimmel London's own website, October 2026 (how we collect it)

The closest shade in another brand is Rimmel London 040 Ivory in Multi-Tasker Blur Booster Stick (Primer & Tint) (likely close). In all, 322 ranges have a likely-close shade and 112 brands have one worth trying.

Closest shade in each brand

The 40 closest of 112 brands. The other 72 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

Rimmel London

040 Ivory · Multi-Tasker Blur Booster Stick (Primer & Tint)

Likely close Swatch reads about the same
Origins

310 · Pretty in Bloom SPF 20 Flower-Infused Long-Wear Foundation

Likely close Swatch reads about the same · listed warm
Lancôme

160 Ivoire W · Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27

Likely close Swatch reads about the same
bareMinerals

6.5 Desert · COMPLEXION RESCUE Hydrating Foundation Stick with Mineral SPF 25

Likely close Swatch reads about the same · listed neutral-warm
Bobbi Brown

Beige · Skin Long-Wear Weightless Foundation SPF 15

Likely close Swatch reads about the same · listed neutral
Physicians Formula

Fair · NF Sheer Line Of Defense Foundation SPF 30

Likely close Swatch reads about the same
KIKO Milano

04 Autumn Sand · Matte Diaries Triple Wear Face Multitasker

Likely close Swatch reads about the same
Amorepacific

204 Light/Medium Yellow · Color Control Cushion Compact Broad Spectrum SPF 50+

Likely close Swatch reads about the same · listed warm
Il Makiage

212-88075 75 · After Party Full Coverage Foundation

Likely close Swatch reads about the same · listed cool
Estée Lauder

1N2 Ecru · Double Wear Light Soft Matte Hydra Makeup

Likely close Swatch reads about the same · listed neutral-cool
Sephora Collection

33 Walnut · Matte Perfection Full Coverage Foundation

Likely close Swatch reads about the same
Juice Beauty

10 Naked Beige · PHYTO-PIGMENTS Flawless Serum Foundation

Likely close Swatch reads about the same
Catrice

015W · Invisible Cover Cushion Foundation

Likely close Swatch reads about the same · listed warm
Armani Beauty

7 · Luminous Silk Perfect Glow Flawless Oil-Free Foundation

Likely close Swatch reads about the same · listed warm
Essence

90 · Silky Blur Hydrating Longwear Foundation

Likely close Swatch reads about the same
Laura Mercier

3C1 · Tinted Moisturizer Broad Spectrum SPF 20 - Oil Free

Likely close Swatch reads about the same · listed neutral-warm
Natasha Denona

88 YDark · Foundation X+

Likely close Swatch reads about the same · listed warm
Tom Ford

7.2 Sepia · Traceless Foundation Stick

Likely close Swatch reads about the same
Ulta Beauty

Medium · Tinted Moisturizer SPF 24

Likely close Swatch reads about the same
Kosas

04 Tone · Tinted Face Oil Foundation

Likely close Swatch reads about the same · listed warm
Clarins

M1W · Double Serum Foundation 2in1 Hybrid Foundation

Likely close Swatch reads about the same
Charlotte Tilbury

7 Medium · Light Wonder Foundation

Likely close Swatch reads about the same · listed neutral
Sisley Paris

3W1 Warm Almond · Phyto-Teint Nude

Likely close Swatch reads about the same · listed warm
Yves Saint Laurent

B25 · All Hours Longwear Natural Matte Foundation

Likely close Swatch reads about the same · listed neutral
Wet n Wild

Bronze Beige · PhotoFocus Liquid Foundation

Likely close Swatch reads about the same
It Cosmetics

Light Medium · CC+ Cream Oil-Free Matte with SPF 40

Likely close Swatch reads about the same · listed cool
PÜR

MG7 Beige · 4-In-1 Love Your Selfie Longwear Foundation & Concealer

Likely close Swatch reads about the same · listed warm
Cover FX

N40 · Pressed Mineral Foundation

Likely close Swatch reads about the same · listed neutral
La Mer

350 Honey · The Soft Fluid Long Wear Foundation SPF 20

Likely close Swatch reads about the same · listed warm
Smith & Cult

220 Neutral · Veiled Threat Weightless Micro-Blurring Foundation

Likely close Swatch reads about the same · listed neutral
Clinique

WN 69 Cardamom · Even Better Makeup Broad Spectrum SPF 15

Likely close Swatch reads about the same
Dior

3 Warm Olive · Dior Forever Matte Foundation

Likely close Swatch reads about the same · listed olive
NARS

Annapurna · Pure Radiant Tinted Moisturizer Broad Spectrum SPF 30

Likely close Swatch reads about the same · listed olive
e.l.f. Cosmetics

3 Light/Medium Cool · Halo Glow Liquid Filter

Likely close Swatch reads about the same · listed cool
Exa

390 Allie · High Fidelity Foundation

Likely close Swatch reads about the same · listed warm
Haus Labs

190 Light · Triclone Skin Tech Medium Coverage Foundation

Likely close Swatch reads about the same · listed olive
Makeup Revolution

F6 · Conceal & Glow Foundation

Likely close Swatch reads about the same · listed neutral
Clé de Peau Beauté

O40 Light Tan Ocher · Radiant Fluid Foundation Matte SPF 20

Likely close Swatch reads about the same · listed neutral
Too Faced

Natural Beige · Born This Way Foundation

Likely close Swatch reads cooler · listed neutral
Kevyn Aucoin

05 Light EF · The Etherealist Foundation

Likely close Swatch reads cooler · listed warm

Closest shade in the other 72 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Multi-Tasker Wake Me Up Concealer & Foundation

030 Light (lighter)
045 Classic Ivory (deeper)

Colours come from Rimmel London's own website, checked October 2026. Test a shade on your jaw in daylight before you buy.