- Depth
- Lighter than 16% of the shades in our data
- Undertone
- Not listed
- Swatch
- Reads in between warm and cool #98613b
- Data
- Rimmel London's own website, October 2026 (how we collect it)
The closest shade in another brand is Rimmel London 100 Mocha in Multi-Tasker Wake Me Up Concealer & Foundation (likely close). In all, 194 ranges have a likely-close shade and 104 brands have one worth trying.
Closest shade in each brand
The 40 closest of 104 brands. The other 64 brands are listed below.
One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.
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Rimmel London
100 Mocha · Multi-Tasker Wake Me Up Concealer & Foundation
Likely close Swatch reads about the same
-
Beauty Bakerie
313 Warm · InstaBake Aqua Glass Foundation
Likely close Swatch reads about the same · listed warm
-
Fenty Beauty
410 · Pro Filt'r Soft Matte Powder Foundation
Likely close Swatch reads about the same · listed warm
-
It Cosmetics
51.5 Rich Warm · Your Skin But Better Foundation + Skincare
Likely close Swatch reads about the same · listed warm
-
bareMinerals
25 Golden Dark · ORIGINAL Liquid Mineral Foundation Broad Spectrum SPF 20
Likely close Swatch reads about the same · listed warm
-
Clé de Peau Beauté
O80 Deep Ocher · The Foundation SPF 22
Likely close Swatch reads about the same · listed neutral
-
Tarte
53H Deep Honey · Amazonian Clay Full Coverage Foundation SPF 15
Likely close Swatch reads about the same · listed warm
-
NARS
D4 Namibia · Natural Radiant Longwear Foundation
Likely close Swatch reads about the same · listed warm
-
e.l.f. Cosmetics
6 Tan/Deep Warm · Halo Glow Liquid Filter
Likely close Swatch reads about the same · listed warm
-
Natasha Denona
NR13 - Dark Neutral Rosy · Hy-Glam Serum Foundation
Likely close Swatch reads about the same · listed neutral-cool
-
Pat McGrath Labs
27 Medium Deep · Sublime Perfection Foundation
Likely close Swatch reads about the same · listed neutral
-
Clinique
WN 124 Sienna · Even Better Clinical Serum Foundation Broad Spectrum SPF 25
Likely close Swatch reads about the same
-
KIKO Milano
9.5 WG Warm Gold · Unlimited 24H Matte Foundation
Likely close Swatch reads about the same · listed warm
-
Nudestix
8 Nude · Tinted Cover Foundation
Likely close Swatch reads about the same · listed neutral-warm
-
Anastasia Beverly Hills
370W · Luminous Foundation
Likely close Swatch reads about the same · listed warm
-
Estée Lauder
8C1 Rich Java · Double Wear Stay In Place Matte Powder Foundation
Likely close Swatch reads about the same · listed cool
-
Haus Labs
440 Medium Deep · Triclone Skin Tech Medium Coverage Foundation
Likely close Swatch reads about the same · listed warm
-
Armani Beauty
11.5 · Luminous Silk Perfect Glow Flawless Oil-Free Foundation
Likely close Swatch reads about the same · listed warm
-
NYX Professional Makeup
Sienna · Total Control Pro Drop Foundation
Likely close Swatch reads about the same
-
Morphe
F4.30 Warm · Fluidity Full-Coverage Foundation
Likely close Swatch reads about the same · listed warm
-
Charlotte Tilbury
13 NEUTRAL · Airbrush Flawless Foundation
Likely close Swatch reads cooler · listed neutral
-
Clarins
D4N · Double Serum Foundation 2in1 Hybrid Foundation
Likely close Swatch reads about the same
-
KVD Vegan Beauty
072 Tan · True Portrait Medium Coverage Shake Foundation
Likely close Swatch reads about the same · listed cool
-
Benefit Cosmetics
Shade 10 Deep Warm · Hello Happy Velvet Powder Foundation
Likely close Swatch reads about the same · listed warm
-
surratt beauty
14 Surreal Skin · Surreal Skin Foundation Wand
Likely close Swatch reads about the same · listed warm
-
MAC
NC60 · Studio Fix Soft Matte Foundation Stick
Likely close Swatch reads about the same · listed neutral
-
Becca Cosmetics
Walnut · Skin Love Weightless Blur Foundation
Likely close Swatch reads about the same · listed neutral
-
BLK/OPL
Amber · TRUE COLOR Mineral Matte Crème Powder Foundation SPF 15
Likely close Swatch reads about the same
-
Kosas
Medium Deep Neutral Olive 360 · Revealer Skin-Improving Foundation SPF 25
Likely close Swatch reads about the same · listed olive
-
Makeup Revolution
F13 · Conceal & Hydrate Foundation
Likely close Swatch reads about the same · listed warm
-
Laura Mercier
Ganache · Flawless Lumière Radiance-Perfecting Foundation
Likely close Swatch reads about the same · listed warm
Closest shade in the other 64 brands
A to Z by brand. The 40 above are closer; open a shade to see how close it is.
- Almay 900 Cappuccino
- Au Naturale Mumbai
- beautyblender 4.35 Warm
- Bite Beauty D175
- Black Up 12 HC
- Bobbi Brown Neutral Golden
- boscia La Jolla
- Burt's Bees Walnut
- ColourPop 185W Deep Dark
- CoverGirl 2 Tan Cool
- Dermablend 75W Golden Brown
- Dior 070 Dark Brown
- Dose Of Colors 128 Medium Tan
- Elcie Cosmetics Warm Ivory
- florence by mills D180
- Givenchy N470
- Gucci 470O
- Guerlain 06W
- Hourglass Warm Almond
- Huda Beauty 500G Mocha
- Hynt Beauty Rich Chestnut
- Il Makiage 212-66170 170
- ILIA 15 Porto Covo
- J.Cat Beauty Caramel
- Josie Maran RG80 Magical
- Jouer Cosmetics Pecan
- Juice Beauty 29 Deep
- Juvia's Place 330 Accra
- Kevyn Aucoin 16 Deep EF
- L.A. Girl Café
- L'Oréal 370 Cool
- La Mer 420 Terra
- Lancôme 465 Suede C
- Lawless Heat
- Lorac 21
- Make Up For Ever Y528
- Marc Jacobs Beauty 84 Cocoa Medium
- Max Factor Mahogany
- Milk Makeup Cinnamon
- No7 17 Mocha
- Ofra Cosmetics 8
- Origins 710
- Pacifica 06WD Warm Deep
- Perricone MD Rich
- Physicians Formula DpC1
- Pretty Vulgar Darling At Dusk
- Rare Beauty 470C
- Revlon 420 Mahogany
- rms beauty 88
- Sephora Collection 59 N
- Shiseido 450 Copper
- Sisley Paris 7C (7) Moka
- Smashbox 4.25
- Smith & Cult 420 Cool
- The Ordinary 3.2 R
- Tom Ford 11.5 Warm Nutmeg
- Ulta Beauty Tan Cool
- UOMA Beauty T1C Black Pearl
- Urban Decay 70
- VDL A07 Cool Rich Brown
- Wander Beauty Rich Deep
- Wet n Wild Cocoa
- Yves Saint Laurent B90
- ZOEVA 350W Masterful
Filter every range in the shade finder
Next to it in Multi-Tasker Blur Booster Stick (Primer & Tint)
- 090 Toffee (lighter)
- 110 Warm Coconut (deeper)
Colours come from Rimmel London's own website, checked October 2026. Test a shade on your jaw in daylight before you buy.