Foundation Shades

MAC

NW25 in other brands

Studio Fix Soft Matte Foundation Stick · Stick

Depth
Lighter than 38% of the shades in our data
Undertone
Listed as cool from its retail listing
Swatch
Reads cooler than most shades this deep #cd8e68
Data
Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Maybelline 330 Toffee in Fit Me Matte + Poreless Liquid Foundation (likely close). In all, 258 ranges have a likely-close shade and 112 brands have one worth trying.

Closest shade in each brand

The 40 closest of 112 brands. The other 72 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. Maybelline

    330 Toffee · Fit Me Matte + Poreless Liquid Foundation

    Likely close Swatch reads about the same

  2. PÜR

    TP4 Medium Tan · 4-in-1 Pressed Mineral Powder Foundation SPF 15

    Likely close Swatch reads about the same · listed neutral-cool

  3. UOMA Beauty

    T3C Honey Honey · Say What?! Foundation

    Likely close Swatch reads about the same · listed olive

  4. It Cosmetics

    Rich · Bye Bye Lines Sheer Liquid Foundation

    Likely close Swatch reads about the same

  5. L'Oréal

    495 - Amber · Infallible 32 Hour Lightweight Fresh Wear Longwear Foundation

    Likely close Swatch reads about the same

  6. Ulta Beauty

    Tan · Tinted Moisturizer SPF 24

    Likely close Swatch reads about the same

  7. Catrice

    020 Warm Beige · True Skin Hydrating Foundation

    Likely close Swatch reads about the same · listed warm

  8. Tarte

    36N medium-tan neutral · Amazonian Clay Blurring Powder Foundation

    Likely close Swatch reads about the same · listed neutral

  9. Lancôme

    430 Dore 30 W · Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27

    Likely close Swatch reads about the same

  10. Il Makiage

    212-66095 95 · Woke Up Like This Flawless Base Foundation

    Likely close Swatch reads about the same · listed cool

  11. W3LL People

    Dark Neutral · Narcissist Foundation Stick

    Likely close Swatch reads about the same · listed neutral

  12. Fenty Beauty

    380 · Pro Filt'r Soft Matte Powder Foundation

    Likely close Swatch reads about the same · listed cool

  13. KIKO Milano

    7.5WO Warm Olive · Love Fusion 24H Moisture Radiant Foundation

    Likely close Swatch reads about the same · listed olive

  14. Exa

    330 Bensley · High Fidelity Foundation

    Likely close Swatch reads about the same · listed warm

  15. Revlon

    370 Toast · ColorStay Makeup For Normal/Dry Skin

    Likely close Swatch reads about the same

  16. Juice Beauty

    15 Rosy Sand · PHYTO-PIGMENTS Flawless Serum Foundation

    Likely close Swatch reads about the same · listed cool

  17. Too Faced

    Spiced Rum · Peach Perfect Comfort Matte Foundation – Peaches and Cream Collection

    Likely close Swatch reads about the same · listed cool

  18. Max Factor

    Light to medium · Miracle Pure Skin Reset 2-in-1 Serum Foundation

    Likely close Swatch reads about the same

  19. Physicians Formula

    Light to Medium · NF Sheer Line Of Defense Foundation SPF 30

    Likely close Swatch reads about the same

  20. e.l.f. Cosmetics

    Light 210 N - light with neutral undertones · Camo CC Cream SPF 30

    Likely close Swatch reads about the same · listed neutral

  21. Clarins

    111N · Skin Illusion Natural Hydrating Foundation SPF 15

    Likely close Swatch reads about the same · listed neutral

  22. Gucci

    310N · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

    Likely close Swatch reads about the same · listed neutral

  23. Make Up For Ever

    R410 · Ultra HD Invisible Cover Stick Foundation

    Likely close Swatch reads about the same · listed warm

  24. rms beauty

    55 · "Un" Cover-Up Cream Foundation

    Likely close Swatch reads about the same · listed olive

  25. KVD Vegan Beauty

    155 Medium · Lock-It Powder Foundation

    Likely close Swatch reads about the same

  26. Hourglass

    Honey · Immaculate Liquid Powder Foundation

    Likely close Swatch reads about the same · listed warm

  27. Laura Mercier

    5C1 · Tinted Moisturizer Broad Spectrum SPF 20 - Oil Free

    Likely close Swatch reads about the same · listed warm

  28. Nudestix

    6 Nude · Tinted Cover Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  29. Sephora Collection

    12 Chestnut · Make No Mistake Foundation & Concealer Stick

    Likely close Swatch reads about the same · listed olive

  30. Beauty Bakerie

    325 Neutral · InstaBake Aqua Glass Foundation

    Likely close Swatch reads about the same · listed neutral

  31. Bobbi Brown

    Warm Almond · Skin Long-Wear Weightless Foundation SPF 15

    Likely close Swatch reads about the same · listed warm

  32. Rare Beauty

    350C · Liquid Touch Weightless Foundation

    Likely close Swatch reads about the same · listed cool

  33. jane iredale

    M11 · Beyond Matte Liquid Foundation

    Likely close Swatch reads about the same · listed neutral

  34. Milk Makeup

    Bisque · Blur Liquid Matte Foundation

    Likely close Swatch reads about the same · listed cool

  35. Morphe

    Hint of Cappuccino · Morphe 2 Hint Hint Skin Tint

    Likely close Swatch reads about the same · listed neutral

  36. Yves Saint Laurent

    BD65 · Touche Eclat Le Teint Radiant Liquid Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  37. bareMinerals

    5NW Golden Nude 3 · Blemish Rescue Salicylic Acid Loose Powder Foundation

    Likely close Swatch reads about the same · listed warm

  38. Charlotte Tilbury

    7.5 MEDIUM · Unreal Skin Sheer Glow Tint Hydrating Foundation Stick

    Likely close Swatch reads warmer · listed neutral

  39. Haus Labs

    310 Medium · Triclone Skin Tech Medium Coverage Foundation

    Likely close Swatch reads about the same · listed cool

  40. Clé de Peau Beauté

    B50 Tan Beige · The Foundation SPF 22

    Likely close Swatch reads about the same · listed cool

Closest shade in the other 72 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Studio Fix Soft Matte Foundation Stick

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.