KIKO Milano

G5.5 Gold in other brands

Instamoisture Foundation · Liquid and cream

Depth

Lighter than 75% of the shades in our data

Undertone

Listed as warm on the brand's website

Swatch

Reads in between warm and cool #ecb787

Data

KIKO Milano's own website, October 2026 (how we collect it)

The closest shade in another brand is Bobbi Brown Cool Natural in Skin Long-Wear Fluid Powder Foundation SPF 20 (likely close). In all, 268 ranges have a likely-close shade and 110 brands have one worth trying.

Closest shade in each brand

The 40 closest of 110 brands. The other 70 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

1. Bobbi Brown

   Cool Natural · Skin Long-Wear Fluid Powder Foundation SPF 20

   Likely close Swatch reads about the same · listed cool

2. Urban Decay

   50CP · Stay Naked The Fix Powder Foundation

   Likely close Swatch reads about the same · listed cool

3. It Cosmetics

   Medium Tan · Bye Bye Foundation Oil-Free Matte Full Coverage Moisturizer with SPF 50+

   Likely close Swatch reads about the same

4. Charlotte Tilbury

   6 COOL · Airbrush Flawless Foundation

   Likely close Swatch reads about the same · listed cool

5. Laura Mercier

   6 · Smooth Finish Foundation Powder

   Likely close Swatch reads about the same · listed warm

6. Maybelline

   220 · Super Stay Lumi-Matte Foundation

   Likely close Swatch reads about the same · listed warm

7. MAC

   NC20 · Studio Fix Soft Matte Foundation Stick

   Likely close Swatch reads about the same · listed neutral-warm

8. Lancôme

   350 Bisque · Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation

   Likely close Swatch reads about the same

9. Benefit Cosmetics

   Shade 4 · Hello Happy Air Stick Foundation SPF 20

   Likely close Swatch reads about the same · listed neutral

10. Essence

    30 · Skin Tint

    Likely close Swatch reads about the same

11. Pacifica

    27WM Warm Medium · Alight Clean Foundation

    Likely close Swatch reads about the same · listed warm

12. Fenty Beauty

    180 · Pro Filt'r Hydrating Longwear Foundation

    Likely close Swatch reads about the same · listed warm

13. PÜR

    Golden Medium · 4-In-1 Foundation Stick

    Likely close Swatch reads about the same · listed warm

14. NARS

    M2.5 Sahel · Natural Radiant Longwear Foundation

    Likely close Swatch reads about the same · listed warm

15. jane iredale

    Sweet Honey · PurePressed Base Mineral Foundation Refill

    Likely close Swatch reads about the same · listed warm

16. Wet n Wild

    Classic Ivory · PhotoFocus Stick Foundation

    Likely close Swatch reads about the same

17. Kevyn Aucoin

    05 Light EF · Foundation Balm

    Likely close Swatch reads about the same

18. Lorac

    05 · PRO Soft Focus Longwear Foundation

    Likely close Swatch reads about the same · listed warm

19. Clinique

    WN 44 Tea · Even Better Makeup Broad Spectrum SPF 15

    Likely close Swatch reads about the same

20. bareMinerals

    08 Light · Matte Foundation Broad Spectrum SPF 15

    Likely close Swatch reads about the same · listed warm

21. Morphe

    F1.120 Neutral · Fluidity Full-Coverage Foundation

    Likely close Swatch reads about the same · listed neutral

22. Clarins

    110.5W · Skin Illusion Full Coverage Foundation

    Likely close Swatch reads about the same · listed warm

23. Ulta Beauty

    Light To Medium Warm · Complexion Crush Foundation

    Likely close Swatch reads about the same · listed warm

24. UOMA Beauty

    T3W Fair Lady · Say What?! Foundation

    Likely close Swatch reads about the same · listed warm

25. Tarte

    22B Light Beige · Amazonian Clay Full Coverage Foundation SPF 15

    Likely close Swatch reads about the same · listed cool

26. Flower Beauty

    M2 Soft Sand · Light Illusion Liquid Foundation

    Likely close Swatch reads about the same

27. Kosas

    Light Medium Neutral Warm 190 · Revealer Skin-Improving Foundation SPF 25

    Likely close Swatch reads about the same · listed neutral-warm

28. Milani

    Soft Vanilla · Screen Queen Foundation

    Likely close Swatch reads about the same

29. Max Factor

    32 - Light Beige · Miracle Pure Skin-Improving Foundation

    Likely close Swatch reads about the same

30. Haus Labs

    120 Light · Triclone Skin Tech Medium Coverage Foundation

    Likely close Swatch reads about the same · listed warm

31. Sephora Collection

    23 Y · Best Skin Ever Liquid Foundation

    Likely close Swatch reads about the same · listed warm

32. ZOEVA

    170W Fearless · Authentik Skin Natural Luminous Foundation

    Likely close Swatch reads about the same · listed warm

33. Makeup Revolution

    F5.5 · Conceal & Define Full Coverage Foundation

    Likely close Swatch reads about the same · listed warm

34. L'Oréal

    257 Warm · Infallible Cushion Foundation

    Likely close Swatch reads about the same · listed warm

35. Il Makiage

    212-66050 50 · Woke Up Like This Flawless Base Foundation

    Likely close Swatch reads about the same · listed warm

36. Hourglass

    Porcelain · Immaculate Liquid Powder Foundation

    Likely close Swatch reads about the same · listed warm

37. Revlon

    310 Warm Golden · ColorStay Full Cover Foundation

    Likely close Swatch reads about the same · listed warm

38. KIKO Milano

    N40 Neutral · Full Coverage 2-in-1 Foundation & Concealer

    Likely close Swatch reads about the same · listed neutral

39. beautyblender

    3.25 Neutral · Bounce Liquid Whip Long Wear Foundation

    Likely close Swatch reads about the same · listed neutral

40. Huda Beauty

    420G · #FauxFilter Skin Finish Buildable Coverage Foundation Stick

    Likely close Swatch reads about the same · listed warm

Closest shade in the other 70 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

• Almay 200 Buff
• Amorepacific 204 Light/Medium Yellow
• Anastasia Beverly Hills 240N
• Antonym Dark
• Armani Beauty 5.8
• Au Naturale Honey
• Beauty Bakerie 341 Warm Neutral
• Becca Cosmetics 2W2 Buff
• Bite Beauty M75
• boscia Manhattan Beach
• Burt's Bees Buff
• Catrice 002 Neutral Ivory
• Clé de Peau Beauté BF10 Light Buff
• ColourPop 110W Medium
• COOLA Golden
• Cover FX 40 G+
• CoverGirl 425 - Light/Medium Warm
• Dermablend 30W Bisque
• Dior 4 Warm
• Dose Of Colors 114 Light
• Dr. Dennis Gross Skincare Medium/Deep
• Dr. Jart+ Light
• e.l.f. Cosmetics Fair 150 C – fair with cool undertones
• Elcie Cosmetics Cameo
• Estée Lauder 5W2 Rich Caramel
• Exa 420 Annica
• florence by mills F020
• Givenchy Y210
• Gucci 230W
• Guerlain 045W
• Hynt Beauty Bronzed Beige
• ILIA 8 Shela
• J.Cat Beauty Natural
• Josie Maran Medium Dark
• Jouer Cosmetics Golden Sand
• Juice Beauty 17 Medium Tan
• Juvia's Place 610 Cebu
• Koh Gen Do 143
• KVD Vegan Beauty 45 Light N
• L.A. Girl Bisque
• La Mer 330 Tan
• Lawless Mojave
• lilah b. b classic
• Make Up For Ever Y425
• Milk Makeup Light Sand
• Natasha Denona YP5 - Light Yellow Peach
• No7 1 Crème
• Nudestix 4 Nude
• NYX Professional Makeup Warm Vanilla
• Ofra Cosmetics 4.25
• Origins 410
• Pat McGrath Labs 14 Light Medium
• Perricone MD Ivory
• Physicians Formula Fair to Light
• Rare Beauty 240W
• Rimmel London Sesame 070W - Warm
• rms beauty 11.5
• Shiseido 230 Alder
• Sisley Paris 0C (0R) Vanilla
• Smashbox 0.2
• Smith & Cult 250 Warm
• surratt beauty 4 Surreal Skin
• The Ordinary 2.1 Y
• Tom Ford 5.7 Dune
• Too Faced Almond
• VDL A06 Cool Deep Tan
• W3LL People Medium Neutral
• Wander Beauty Fair Light
• Winky Lux Medium
• Yves Saint Laurent BD40

Filter every range in the shade finder

Next to it in Instamoisture Foundation

• G5 Gold (lighter)
• G7.5 Gold (deeper)

Colours come from KIKO Milano's own website, checked October 2026. Test a shade on your jaw in daylight before you buy.