Foundation Shades

Juvia's Place

130 Mali in other brands

I Am Magic Foundation · Liquid and cream

Depth
Lighter than 2% of the shades in our data
Undertone
Listed as warm from its retail listing
Swatch
Reads cooler than most shades this deep #613327
Data
Retailer swatch, January 2021 (how we collect it)

Listed as warm, but its swatch reads cooler than most shades this deep. Retailer swatches don't always show undertone well, so give the listed undertone more weight.

This shade is deeper than most shades in our data, so many ranges won't go far enough. Look for the "Likely close" rows first.

The closest shade in another brand is Tarte 60H mahogany honey in face tape foundation (likely close). In all, 48 ranges have a likely-close shade and 68 brands have one worth trying.

Closest shade in each brand

The 40 closest of 68 brands. The other 28 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. Tarte

    60H mahogany honey · face tape foundation

    Likely close Swatch reads about the same · listed warm

  2. Smashbox

    4.6 · Studio Skin 24 Hour Oil-Free Hydra Foundation

    Likely close Swatch reads about the same · listed cool

  3. Ulta Beauty

    Dark Neutral · Youthful Glow Foundation Serum Drops

    Likely close Swatch reads about the same · listed neutral

  4. Becca Cosmetics

    6W3 Tonka · Ultimate Coverage 24 Hour Foundation

    Likely close Swatch reads about the same · listed warm

  5. Too Faced

    Sable · Born This Way Undetectable Medium-to-Full Coverage Foundation

    Likely close Swatch reads about the same · listed cool

  6. Fenty Beauty

    495 · Pro Filt'r Soft Matte Powder Foundation

    Likely close Swatch reads warmer · listed cool

  7. Makeup Revolution

    F17.5 · Conceal & Define Full Coverage Foundation

    Likely close Swatch reads about the same · listed olive

  8. Rare Beauty

    560W · Liquid Touch Weightless Foundation

    Likely close Swatch reads about the same · listed warm

  9. Urban Decay

    90 · Hydromaniac Glowy Tinted Hydrator Foundation

    Likely close Swatch reads warmer · listed neutral

  10. e.l.f. Cosmetics

    61 Rich Cool · Soft Glam Satin Foundation

    Likely close Swatch reads warmer · listed cool

  11. NARS

    D7.5 Port Louis · Natural Radiant Longwear Foundation

    Likely close Swatch reads warmer · listed neutral

  12. Estée Lauder

    8C2 Intense Java · Futurist Hydra Rescue Moisturizing Makeup SPF 45

    Likely close Swatch reads cooler · listed cool

  13. Morphe

    F5.50 Warm · Fluidity Full-Coverage Foundation

    Likely close Swatch reads about the same · listed warm

  14. Anastasia Beverly Hills

    540W · Luminous Foundation

    Likely close Swatch reads deeper · listed neutral

  15. MAC

    NW60 · Studio Fix Soft Matte Foundation Stick

    Likely close Swatch reads warmer · listed cool

  16. L'Oréal

    115 Rich Ebony · Infallible Pro-Matte Liquid Longwear Foundation

    Likely close Swatch reads warmer

  17. Il Makiage

    212-66240 240 · Woke Up Like This Flawless Base Foundation

    Likely close Swatch reads deeper and warmer · listed cool

  18. It Cosmetics

    62 Deep Cool · Your Skin But Better Foundation + Skincare

    Likely close Swatch reads warmer · listed cool

  19. L.A. Girl

    Dark Chocolate · Pro Coverage Liquid Foundation

    Likely close Swatch reads warmer

  20. NYX Professional Makeup

    Deep Walnut · Born To Glow Naturally Radiant Foundation

    Likely close Swatch reads warmer · listed cool

  21. KVD Vegan Beauty

    094 Deep · True Portrait Medium Coverage Shake Foundation

    Likely close Swatch reads warmer · listed neutral

  22. Smith & Cult

    490 Neutral · Veiled Threat Weightless Micro-Blurring Foundation

    Likely close Swatch reads lighter and warmer · listed neutral

  23. PÜR

    DPP4 Truffle · 4-in-1 Pressed Mineral Powder Foundation SPF 15

    Likely close Swatch reads about the same · listed cool

  24. Lancôme

    552 Suede C · Teint Idole Ultra Wear 24H Long Wear Foundation

    Likely close Swatch reads warmer · listed cool

  25. Au Naturale

    Goa · Zero Gravity C2P Foundation

    Likely close Swatch reads lighter · listed warm

  26. Pat McGrath Labs

    34 Deep · Sublime Perfection Foundation

    Likely close Swatch reads much warmer · listed neutral-warm

  27. Haus Labs

    540 Deep · Triclone Skin Tech Medium Coverage Foundation

    Likely close Swatch reads warmer · listed neutral

  28. Exa

    110 Fazon · High Fidelity Foundation

    Likely close Swatch reads about the same · listed neutral

  29. Gucci

    550O · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

    Likely close Swatch reads lighter · listed olive

  30. Make Up For Ever

    R550 · Ultra HD Invisible Cover Foundation

    Likely close Swatch reads lighter and warmer · listed cool

  31. Milani

    Rich Mahogany · Screen Queen Foundation

    Likely close Swatch reads about the same

  32. La Mer

    410 Espresso · The Soft Fluid Long Wear Foundation SPF 20

    Likely close Swatch reads warmer · listed cool

  33. bareMinerals

    11.5 Mahogany · Complexion Rescue Hydrating Foundation Stick Broad Spectrum SPF 25

    Likely close Swatch reads lighter · listed neutral-warm

  34. Dose Of Colors

    136 Deep · Meet Your Hue Foundation

    Likely close Swatch reads much warmer · listed neutral-warm

  35. Natasha Denona

    NR15 - Deep Neutral Rosy · Hy-Glam Serum Foundation

    Likely close Swatch reads much warmer · listed neutral-cool

  36. ZOEVA

    430N Warrior · Authentik Skin Natural Luminous Foundation

    Worth sampling Swatch reads deeper and cooler · listed neutral

  37. Givenchy

    W480 · Teint Couture City Balm Radiant Perfecting Skin Tint SPF 25

    Worth sampling Swatch reads cooler · listed warm

  38. Kosas

    Rich Deep Cool 420 · Revealer Skin-Improving Foundation SPF 25

    Worth sampling Swatch reads about the same · listed cool

  39. Armani Beauty

    15 · Luminous Silk Perfect Glow Flawless Oil-Free Foundation

    Worth sampling Swatch reads lighter · listed neutral

  40. Maybelline

    380 Espresso · Fit Me Matte + Poreless Liquid Foundation

    Worth sampling Swatch reads about the same

Closest shade in the other 28 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in I Am Magic Foundation

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.