It Cosmetics

Medium in other brands

Celebration Full Coverage Powder Foundation · Powder

Depth

Lighter than 86% of the shades in our data

Undertone

Not listed

Swatch

Reads in between warm and cool #f9c49b

Data

Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is J.Cat Beauty Custard in Skinsurance Max Coverage Silky Foundation (likely close). In all, 245 ranges have a likely-close shade and 108 brands have one worth trying.

Closest shade in each brand

The 40 closest of 108 brands. The other 68 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

1. J.Cat Beauty

   Custard · Skinsurance Max Coverage Silky Foundation

   Likely close Swatch reads about the same

2. Tarte

   20N light neutral · Amazonian Clay Powder Foundation

   Likely close Swatch reads about the same · listed neutral

3. Smashbox

   2.1 · Studio Skin 24 Hour Oil-Free Hydra Foundation

   Likely close Swatch reads about the same · listed warm

4. Laura Mercier

   4 · Smooth Finish Foundation Powder

   Likely close Swatch reads about the same · listed neutral-warm

5. Maybelline

   125 Nude Beige · Fit Me Matte + Poreless Liquid Foundation

   Likely close Swatch reads about the same

6. Revlon

   460 Macadamia · ColorStay Makeup For Normal/Dry Skin

   Likely close Swatch reads about the same

7. bareMinerals

   06 Cashmere · BAREPRO Performance Wear Liquid Foundation Broad Spectrum SPF 20

   Likely close Swatch reads about the same · listed neutral-warm

8. Estée Lauder

   4C1 Outdoor Beige · Double Wear Stay In Place Matte Powder Foundation

   Likely close Swatch reads about the same · listed cool

9. KIKO Milano

   G3 Gold · Instamoisture Foundation

   Likely close Swatch reads about the same · listed warm

10. MAC

    NW13 · Studio Fix Soft Matte Foundation Stick

    Likely close Swatch reads about the same · listed neutral

11. Dior

    031 Sand · Diorskin Forever Undercover Foundation

    Likely close Swatch reads about the same · listed warm

12. Huda Beauty

    350G · #FauxFilter Skin Finish Buildable Coverage Foundation Stick

    Likely close Swatch reads about the same · listed warm

13. Clinique

    WN 04 Bone · Even Better Glow Light Reflecting Makeup Broad Spectrum SPF 15

    Likely close Swatch reads about the same · listed neutral-warm

14. Too Faced

    Ivory · Born This Way Matte 24 Hour Foundation

    Likely close Swatch reads about the same · listed warm

15. Bobbi Brown

    2.5 Warm Sand · Skin Weightless Powder Foundation

    Likely close Swatch reads about the same · listed warm

16. Tom Ford

    2.0 Buff · Traceless Foundation Stick

    Likely close Swatch reads about the same

17. KVD Vegan Beauty

    43 Light W · Lock-It Foundation

    Likely close Swatch reads about the same · listed warm

18. NARS

    M2 Santa Fe · Sheer Glow Foundation

    Likely close Swatch reads about the same · listed neutral

19. Wet n Wild

    Shell Ivory · PhotoFocus Stick Foundation

    Likely close Swatch reads about the same

20. ILIA

    6 Ora · Super Serum Skin Tint SPF 40 Foundation

    Likely close Swatch reads about the same · listed warm

21. Hourglass

    Buff · Immaculate Liquid Powder Foundation

    Likely close Swatch reads about the same · listed warm

22. It Cosmetics

    Neutral Medium · CC+ Cream Illumination SPF 50+

    Likely close Swatch reads about the same · listed neutral

23. Pacifica

    31CL Cool Light · Alight Clean Foundation

    Likely close Swatch reads about the same · listed cool

24. Lancôme

    340 Versatile Nu III · Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation

    Likely close Swatch reads about the same

25. Milk Makeup

    Medium Light · Blur Liquid Matte Foundation

    Likely close Swatch reads about the same · listed warm

26. Natasha Denona

    55WR · Transformatte Pore Vanishing Matte Foundation

    Likely close Swatch reads about the same · listed neutral

27. Shiseido

    160 Shell · Synchro Skin Self-Refreshing Custom Finish Powder Foundation

    Likely close Swatch reads about the same · listed neutral

28. Catrice

    015 Light · Soft Glam Filter Fluid

    Likely close Swatch reads about the same

29. Dose Of Colors

    114 Light · Meet Your Hue Foundation

    Likely close Swatch reads about the same · listed warm

30. Exa

    420 Annica · High Fidelity Foundation

    Likely close Swatch reads about the same · listed neutral-warm

31. Fenty Beauty

    160 · Pro Filt'r Hydrating Longwear Foundation

    Likely close Swatch reads about the same · listed neutral

32. CoverGirl

    L10 Fair Porcelain · TruBlend Matte Made Liquid Foundation

    Likely close Swatch reads about the same

33. surratt beauty

    2 Surreal Skin · Surreal Skin Foundation Wand

    Likely close Swatch reads about the same · listed cool

34. Morphe

    Hint of Almond · Morphe 2 Hint Hint Skin Tint

    Likely close Swatch reads about the same · listed neutral

35. e.l.f. Cosmetics

    Fair 150 C – fair with cool undertones · Camo Hydrating CC Cream

    Likely close Swatch reads about the same · listed cool

36. Max Factor

    03 LIGHT · Miracle Second Skin Foundation

    Likely close Swatch reads about the same

37. Milani

    Golden Shell · Screen Queen Foundation

    Likely close Swatch reads warmer · listed warm

38. Charlotte Tilbury

    5 COOL · Airbrush Flawless Foundation

    Likely close Swatch reads deeper · listed cool

39. Clarins

    105N · Skin Illusion Natural Hydrating Foundation SPF 15

    Likely close Swatch reads about the same · listed neutral

40. Juvia's Place

    600 Cairo · I Am Magic Foundation

    Likely close Swatch reads warmer · listed neutral-warm

Closest shade in the other 68 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

• Almay 100 Ivory
• Amorepacific 104 Light/Medium Pink
• Anastasia Beverly Hills 200W
• Antonym Beige Light
• Armani Beauty 2.5
• Au Naturale Marino
• Beauty Bakerie 341 Warm Neutral
• beautyblender 3.10 Cool
• Becca Cosmetics 2W1 Vanilla
• Benefit Cosmetics Shade 4
• Bite Beauty L35
• boscia Manhattan Beach
• Burt's Bees Buff
• Clé de Peau Beauté O10 Light Ocher
• ColourPop 50W Light
• Cover FX 2 G Light
• Dermablend 0C Pale Ivory
• Dr. Dennis Gross Skincare Light/Medium
• Dr. Jart+ Light
• Elcie Cosmetics Cameo
• Essence 50 Medium Ivory
• florence by mills F020
• Flower Beauty M1 Natural Beige
• Givenchy N03.5
• Gucci 170W
• Guerlain 03C
• Haus Labs 120 Light
• Hynt Beauty Sand
• Il Makiage 212-66050 50
• jane iredale M1
• Josie Maran RG30 Mystical
• Jouer Cosmetics Golden Sand
• Juice Beauty 14 Sand
• Kevyn Aucoin 05 ST
• Koh Gen Do 2
• Kosas Light Neutral Warm 130
• L.A. Girl Bisque
• L'Oréal N3, Light Medium
• La Mer 340 Suede
• Lawless Mesa
• lilah b. b natural
• Lorac 06
• Make Up For Ever Y365
• Makeup Revolution F8
• No7 1 Crème
• Nudestix 3 Nude
• NYX Professional Makeup Soft Beige
• Origins 100
• Pat McGrath Labs 13 Light Medium
• Perricone MD Porcelain
• Physicians Formula Fair
• PÜR Golden Light
• Rare Beauty 200C
• Rimmel London Sesame 070W - Warm
• rms beauty 11
• Sephora Collection 17 Warm Natural
• Sisley Paris 1N (1) Ivory
• Smith & Cult 190 Warm
• The Ordinary 2.1 P
• Ulta Beauty Medium to Tan Warm
• UOMA Beauty T2W Fair Lady
• Urban Decay 3.5
• VDL A05 Cool Tan
• W3LL People Fair Golden
• Wander Beauty Fair Light
• Winky Lux Medium
• Yves Saint Laurent BD10
• ZOEVA 140N Energetic

Filter every range in the shade finder

Next to it in Celebration Full Coverage Powder Foundation

• Light (lighter)
• Medium Tan (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.