It Cosmetics

Medium Tan in other brands

Celebration Full Coverage Powder Foundation · Powder

Depth: Lighter than 83% of the shades in our data
Undertone: Listed as warm from its retail listing
Swatch: Reads in between warm and cool #f3c39d
Data: Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Tom Ford 2.0 Buff in Traceless Foundation Stick (likely close). In all, 216 ranges have a likely-close shade and 102 brands have one worth trying.

Closest shade in each brand

The 40 closest of 102 brands. The other 62 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

Tom Ford

2.0 Buff · Traceless Foundation Stick

Likely close Swatch reads about the same
Shiseido

160 Shell · Synchro Skin Self-Refreshing Custom Finish Powder Foundation

Likely close Swatch reads about the same · listed neutral
bareMinerals

07 Warm Light · BAREPRO Performance Wear Liquid Foundation Broad Spectrum SPF 20

Likely close Swatch reads about the same · listed warm
Revlon

460 Macadamia · ColorStay Makeup For Normal/Dry Skin

Likely close Swatch reads about the same
Hourglass

Buff · Immaculate Liquid Powder Foundation

Likely close Swatch reads about the same · listed warm
It Cosmetics

Neutral Medium · CC+ Cream Illumination SPF 50+

Likely close Swatch reads about the same · listed neutral
Pacifica

31CL Cool Light · Alight Clean Foundation

Likely close Swatch reads about the same · listed cool
Milk Makeup

Medium Light · Blur Liquid Matte Foundation

Likely close Swatch reads about the same · listed warm
Fenty Beauty

160 · Pro Filt'r Hydrating Longwear Foundation

Likely close Swatch reads about the same · listed neutral
Smashbox

1.15 · Studio Skin 24 Hour Oil-Free Hydra Foundation

Likely close Swatch reads about the same · listed warm
Lancôme

320 Versatile Amande III · Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation

Likely close Swatch reads about the same
NARS

L4.5 Vienna · Natural Radiant Longwear Foundation

Likely close Swatch reads about the same · listed cool
Exa

410 James · High Fidelity Foundation

Likely close Swatch reads about the same · listed neutral
J.Cat Beauty

Custard · Skinsurance Max Coverage Silky Foundation

Likely close Swatch reads about the same
MAC

NC15 · Studio Fix Soft Matte Foundation Stick

Likely close Swatch reads about the same · listed warm
surratt beauty

3 Surreal Skin · Surreal Skin Foundation Wand

Likely close Swatch reads about the same · listed cool
Clinique

CN 28 Ivory · Even Better Glow Light Reflecting Makeup Broad Spectrum SPF 15

Likely close Swatch reads about the same · listed neutral-cool
Maybelline

125 Nude Beige · Fit Me Matte + Poreless Liquid Foundation

Likely close Swatch reads about the same
Becca Cosmetics

2W1 Vanilla · Ultimate Coverage 24 Hour Foundation

Likely close Swatch reads about the same · listed warm
Kevyn Aucoin

05 ST · Stripped Nude Skin Tint

Likely close Swatch reads about the same
Natasha Denona

55WR · Transformatte Pore Vanishing Matte Foundation

Likely close Swatch reads about the same · listed neutral
Catrice

002 Neutral Ivory · True Skin Hydrating Foundation

Likely close Swatch reads about the same · listed neutral
Cover FX

2 G Light · Custom Cover Drops

Likely close Swatch reads about the same · listed warm
Charlotte Tilbury

4 COOL · Airbrush Flawless Foundation

Likely close Swatch reads about the same · listed cool
Too Faced

Pearl · Born This Way Undetectable Medium-to-Full Coverage Foundation

Likely close Swatch reads about the same · listed cool
Milani

Creamy Natural · Conceal + Perfect 2-in-1 Foundation + Concealer

Likely close Swatch reads about the same
Tarte

20S light sand · face tape foundation

Likely close Swatch reads about the same · listed warm
Yves Saint Laurent

B10 · Touche Eclat All-In-One Glow Foundation

Likely close Swatch reads about the same · listed neutral-cool
Huda Beauty

350G · #FauxFilter Skin Finish Buildable Coverage Foundation Stick

Likely close Swatch reads about the same · listed warm
Laura Mercier

4 · Smooth Finish Foundation Powder

Likely close Swatch reads about the same · listed neutral-warm
La Mer

310 Beige · The Soft Fluid Long Wear Foundation SPF 20

Likely close Swatch reads about the same · listed neutral
Pat McGrath Labs

13 Light Medium · Sublime Perfection Foundation

Likely close Swatch reads about the same · listed warm
Juvia's Place

600 Cairo · I Am Magic Foundation

Likely close Swatch reads about the same · listed neutral-warm
beautyblender

3.10 Cool · Bounce Liquid Whip Long Wear Foundation

Likely close Swatch reads about the same · listed cool
Bobbi Brown

3 Beige · Skin Weightless Powder Foundation

Likely close Swatch reads about the same · listed neutral
Dose Of Colors

114 Light · Meet Your Hue Foundation

Likely close Swatch reads about the same · listed warm
Wander Beauty

Fair Light · Wanderlust Powder Foundation

Likely close Swatch reads about the same · listed warm
L'Oréal

N3, Light Medium · True Match Super-Blendable Foundation

Likely close Swatch reads about the same
Morphe

Hint of Almond · Morphe 2 Hint Hint Skin Tint

Likely close Swatch reads about the same · listed neutral
ILIA

6 Ora · Super Serum Skin Tint SPF 40 Foundation

Likely close Swatch reads about the same · listed warm

Closest shade in the other 62 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Celebration Full Coverage Powder Foundation

Medium (lighter)
Tan (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.