Foundation Shades

It Cosmetics

Light in other brands

CC+ Cream Illumination SPF 50+ · Skin tint, BB and CC

Depth
Lighter than 99% of the shades in our data
Undertone
Listed as warm from its retail listing
Swatch
Reads in between warm and cool #fbe6d2
Data
Retailer swatch, January 2021 (how we collect it)

This shade is lighter than most shades in our data, so many ranges won't go far enough. Look for the "Likely close" rows first.

The closest shade in another brand is It Cosmetics Light in Bye Bye Foundation Full Coverage Moisturizer with SPF 50+ (likely close). In all, 116 ranges have a likely-close shade and 98 brands have one worth trying.

Closest shade in each brand

The 40 closest of 98 brands. The other 58 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. It Cosmetics

    Light · Bye Bye Foundation Full Coverage Moisturizer with SPF 50+

    Likely close Swatch reads about the same · listed warm

  2. Natasha Denona

    22W · Transformatte Pore Vanishing Matte Foundation

    Likely close Swatch reads about the same · listed warm

  3. rms beauty

    000 · "Un" Cover-Up Cream Foundation

    Likely close Swatch reads about the same

  4. Clinique

    Fresh Alabaster · Acne Solutions Liquid Makeup

    Likely close Swatch reads about the same · listed neutral-cool

  5. Pacifica

    40NF Neutral Fair · Alight Clean Foundation

    Likely close Swatch reads about the same · listed neutral

  6. Estée Lauder

    1N2 Ecru · Double Wear Stay In Place Matte Powder Foundation

    Likely close Swatch reads about the same · listed neutral-cool

  7. Bobbi Brown

    Ivory · Skin Long-Wear Fluid Powder Foundation SPF 20

    Likely close Swatch reads about the same · listed cool

  8. L'Oréal

    W0.5, Light · True Match Super-Blendable Foundation

    Likely close Swatch reads cooler

  9. Urban Decay

    20WY · Stay Naked The Fix Powder Foundation

    Likely close Swatch reads about the same · listed warm

  10. Makeup Revolution

    P8.5 · Conceal & Define Satte Matte Powder Foundation

    Likely close Swatch reads about the same · listed warm

  11. The Ordinary

    1.1 P · Coverage Foundation

    Likely close Swatch reads about the same · listed cool

  12. Tom Ford

    0.1 Cameo · Traceless Foundation Stick

    Likely close Swatch reads about the same

  13. Dose Of Colors

    103 Fair · Meet Your Hue Foundation

    Likely close Swatch reads cooler · listed warm

  14. Pat McGrath Labs

    3 Light · Sublime Perfection Foundation

    Likely close Swatch reads about the same · listed neutral

  15. Tarte

    8B Porcelain Beige · Babassu Foundcealer Skincare Foundation Broad Spectrum SPF 20

    Likely close Swatch reads about the same · listed cool

  16. Morphe

    Hint of Crème · Morphe 2 Hint Hint Skin Tint

    Likely close Swatch reads about the same · listed warm

  17. MAC

    NC10 · Studio Fix Powder Plus Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  18. Maybelline

    Porcelain · Super Stay Longwear Liquid Foundation 30Hr Wear

    Likely close Swatch reads cooler

  19. beautyblender

    1.20 Cool · Bounce Liquid Whip Long Wear Foundation

    Likely close Swatch reads cooler · listed cool

  20. Make Up For Ever

    Y205 · Matte Velvet Skin Full Coverage Foundation

    Likely close Swatch reads warmer · listed warm

  21. Ulta Beauty

    Fair Warm · Mineral Powder Foundation

    Likely close Swatch reads about the same · listed warm

  22. Lancôme

    130 Versatile Porcelaine Divoire I · Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation

    Likely close Swatch reads cooler

  23. NARS

    L1.5 Yulong · Light Reflecting Advanced Skincare Foundation

    Likely close Swatch reads cooler · listed neutral

  24. Rare Beauty

    100W · Liquid Touch Weightless Foundation

    Likely close Swatch reads warmer · listed warm

  25. La Mer

    130 Warm Ivory · The Soft Fluid Long Wear Foundation SPF 20

    Likely close Swatch reads cooler · listed warm

  26. Kosas

    01 Tone · Tinted Face Oil Foundation

    Likely close Swatch reads about the same · listed cool

  27. Dior

    0 Warm · BACKSTAGE Face & Body Foundation

    Likely close Swatch reads warmer · listed warm

  28. bareMinerals

    01 Fair · Matte Foundation Broad Spectrum SPF 15

    Likely close Swatch reads cooler · listed cool

  29. Milani

    Cool Porcelain · Screen Queen Foundation

    Likely close Swatch reads cooler · listed cool

  30. Exa

    530 Terese · High Fidelity Foundation

    Likely close Swatch reads about the same · listed neutral

  31. Huda Beauty

    120B · #FauxFilter Skin Finish Buildable Coverage Foundation Stick

    Likely close Swatch reads cooler · listed cool

  32. Cover FX

    1 N Fair · Custom Cover Drops

    Likely close Swatch reads cooler · listed neutral

  33. ILIA

    1 Rendevous · Super Serum Skin Tint SPF 40 Foundation

    Likely close Swatch reads cooler · listed cool

  34. Winky Lux

    Light · Diamond Powder Foundation

    Likely close Swatch reads cooler

  35. VDL

    V01 Warm Ivory · Perfect Lasting Foundation

    Likely close Swatch reads warmer · listed warm

  36. J.Cat Beauty

    Porcelain · Skinsurance Max Coverage Silky Foundation

    Likely close Swatch reads cooler

  37. Charlotte Tilbury

    1 NEUTRAL · Airbrush Flawless Foundation

    Likely close Swatch reads about the same · listed neutral

  38. CoverGirl

    205 Ivory · Olay Simply Ageless Foundation

    Likely close Swatch reads cooler

  39. PÜR

    LN2 Fair Ivory · 4-in-1 Pressed Mineral Powder Foundation SPF 15

    Likely close Swatch reads cooler · listed neutral

  40. Too Faced

    Cloud · Born This Way Pressed Powder Foundation

    Likely close Swatch reads deeper and warmer · listed neutral-cool

Closest shade in the other 58 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in CC+ Cream Illumination SPF 50+

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.