Origins

700 in other brands

Pretty in Bloom SPF 20 Flower-Infused Long-Wear Foundation · Liquid and cream

Depth

Lighter than 23% of the shades in our data

Undertone

Listed as neutral from its retail listing

Swatch

Reads cooler than most shades this deep #ac7259

Data

Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Givenchy N405 in Teint Couture City Balm Radiant Perfecting Skin Tint SPF 25 (likely close). In all, 98 ranges have a likely-close shade and 100 brands have one worth trying.

Closest shade in each brand

The 40 closest of 100 brands. The other 60 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

1. Givenchy

   N405 · Teint Couture City Balm Radiant Perfecting Skin Tint SPF 25

   Likely close Swatch reads about the same · listed neutral

2. Maybelline

   358 Latte · Fit Me Matte + Poreless Liquid Foundation

   Likely close Swatch reads about the same

3. NARS

   Polynesia · Pure Radiant Tinted Moisturizer Broad Spectrum SPF 30

   Likely close Swatch reads about the same · listed cool

4. Cover FX

   P100 · Pressed Mineral Foundation

   Likely close Swatch reads about the same · listed cool

5. Huda Beauty

   530R · #FauxFilter Skin Finish Buildable Coverage Foundation Stick

   Likely close Swatch reads about the same · listed cool

6. Shiseido

   520 · Synchro Skin Self-Refreshing Foundation SPF 30

   Likely close Swatch reads about the same

7. bareMinerals

   20 Bare Mocha · bareSkin Pure Brightening Serum Foundation Broad Spectrum SPF 20

   Likely close Swatch reads about the same

8. florence by mills

   TD160 · Like a Light Skin Tint

   Likely close Swatch reads about the same · listed warm

9. Jouer Cosmetics

   Praline · Essential High Coverage Crème Foundation

   Likely close Swatch reads about the same · listed neutral-cool

10. Kevyn Aucoin

    10 ST · Stripped Nude Skin Tint

    Likely close Swatch reads about the same

11. Haus Labs

    350 Medium · Triclone Skin Tech Medium Coverage Foundation

    Likely close Swatch reads about the same · listed warm

12. Yves Saint Laurent

    B75 · Touche Eclat Le Teint Radiant Liquid Foundation

    Likely close Swatch reads cooler · listed neutral

13. Sephora Collection

    48 Mocha · Matte Perfection Full Coverage Foundation

    Likely close Swatch reads about the same

14. Milk Makeup

    Tan · Flex Foundation Stick

    Likely close Swatch reads about the same · listed warm

15. Pretty Vulgar

    Bare Bae · Cool AF Lava Water Foundation

    Likely close Swatch reads about the same · listed neutral-cool

16. Bobbi Brown

    Almond · Skin Long-Wear Fluid Powder Foundation SPF 20

    Likely close Swatch reads about the same · listed cool

17. Too Faced

    Mahogany · Peach Perfect Comfort Matte Foundation – Peaches and Cream Collection

    Likely close Swatch reads warmer · listed cool

18. Bite Beauty

    D160 · Changemaker Supercharged Micellar Foundation

    Likely close Swatch reads about the same · listed olive

19. ILIA

    Kapiti · True Skin Serum Foundation

    Likely close Swatch reads about the same · listed neutral-cool

20. rms beauty

    88 · "Un" Cover-Up Cream Foundation

    Likely close Swatch reads about the same

21. Nudestix

    9 Deep · Nudies Tinted Blur Stick

    Likely close Swatch reads cooler · listed warm

22. Dior

    7.5 Warm · BACKSTAGE Face & Body Foundation

    Likely close Swatch reads cooler · listed warm

23. Estée Lauder

    5N2 Amber Honey · Futurist Hydra Rescue Moisturizing Makeup SPF 45

    Likely close Swatch reads about the same · listed neutral-warm

24. Ulta Beauty

    Deep Warm · Moisturizing Foundation Stick

    Likely close Swatch reads about the same · listed warm

25. Tarte

    57N · SEA Water Foundation Broad Spectrum SPF 15

    Likely close Swatch reads warmer · listed neutral

26. ColourPop

    173N Dark · Pretty Fresh Foundation

    Likely close Swatch reads about the same · listed neutral

27. Make Up For Ever

    R520 · Water Blend Face & Body Foundation

    Likely close Swatch reads warmer

28. Urban Decay

    9.0 · All Nighter Liquid Full Coverage Foundation

    Likely close Swatch reads warmer · listed warm

29. Hourglass

    No. 6 Sable · Veil Fluid Makeup

    Likely close Swatch reads about the same · listed neutral

30. Fenty Beauty

    340 · Pro Filt'r Soft Matte Powder Foundation

    Likely close Swatch reads warmer · listed cool

31. Tom Ford

    8.2 Warm Honey · Traceless Foundation Stick

    Likely close Swatch reads about the same · listed warm

32. Armani Beauty

    11.75 · Power Fabric Longwear High Cover Foundation SPF 25

    Likely close Swatch reads cooler · listed cool

33. Guerlain

    06N · L'Essentiel Natural Longwear Foundation SPF 20

    Likely close Swatch reads warmer · listed neutral

34. MAC

    NW33 · Studio Fix Fluid SPF 15 24HR Matte Foundation + Oil Control

    Likely close Swatch reads warmer · listed cool

35. Becca Cosmetics

    4N1 Tan · Ultimate Coverage 24 Hour Foundation

    Likely close Swatch reads warmer · listed neutral-warm

36. Clinique

    Silk Almond · Superbalanced Silk Makeup Broad Spectrum 15

    Likely close Swatch reads warmer

37. Gucci

    430C · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

    Likely close Swatch reads about the same · listed cool

38. Charlotte Tilbury

    11.5 · Magic Foundation

    Likely close Swatch reads deeper · listed olive

39. surratt beauty

    7 Surreal Skin · Surreal Skin Foundation Wand

    Likely close Swatch reads warmer · listed neutral

40. Pat McGrath Labs

    22 Medium Deep · Sublime Perfection Foundation

    Likely close Swatch reads warmer · listed neutral-cool

Closest shade in the other 60 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

• Almay 600 Make Mine Dark
• Anastasia Beverly Hills 350C
• Antonym Dark
• Au Naturale Kapua
• Beauty Bakerie 319 Neutral
• beautyblender 4.00 Neutral/Olive
• Benefit Cosmetics Shade 10
• Black Up 12 HC
• BLK/OPL Heavenly Honey
• boscia Newport
• Burt's Bees Medium Sand
• Catrice 046 Neutral Toffee
• COOLA Medium/Dark
• CoverGirl T40 Sun Beige
• Dermablend 60N
• Dose Of Colors 125 Medium Tan
• Dr. Jart+ Deep
• e.l.f. Cosmetics 42 Tan Neutral
• Elcie Cosmetics Butterscotch
• Essence 130 Cool Ochre
• Exa 230 Mia
• Hynt Beauty Rich Chestnut
• Il Makiage 212-66175 175
• It Cosmetics Deep
• J.Cat Beauty Sweet Coco
• jane iredale Mahogany
• Josie Maran RG80 Magical
• Juice Beauty 23 Medium Tawny
• Juvia's Place 350 Somalia
• KIKO Milano Hazelnut
• Kosas Medium Deep Neutral Cool 310
• KVD Vegan Beauty 195 Deep
• L.A. Girl Golden Bronze
• L'Oréal Classic Tan/Cappuccino
• La Mer 52 Warm Honey
• Lancôme 13C
• Laura Mercier 6W1
• Lawless Heat
• Lorac 22
• Makeup Revolution F9.2
• Milani Nutmeg
• Morphe F4.10 Warm
• Natasha Denona 94N
• NYX Professional Makeup Mahogany
• Ofra Cosmetics 8
• Pacifica 03WD Warm Deep
• Perricone MD Tan
• Physicians Formula Medium
• PÜR DN5 Hazelnut
• Rare Beauty 440C
• Revlon 410 Cappuccino
• Smashbox 4.15
• Smith & Cult 420 Cool
• The Ordinary 3.2 N
• UOMA Beauty T3N Brown Sugar
• VDL A07 Cool Rich Brown
• W3LL People Rich Mocha
• Wander Beauty Rich Deep
• Wet n Wild Cocoa
• ZOEVA 310C Kind

Filter every range in the shade finder

Next to it in Pretty in Bloom SPF 20 Flower-Infused Long-Wear Foundation

• 640 (lighter)
• 710 (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.