Foundation Shades

UOMA Beauty

T4W Brown Sugar in other brands

Say What?! Foundation · Liquid and cream

Depth
Lighter than 17% of the shades in our data
Undertone
Listed as warm from its retail listing
Swatch
Reads in between warm and cool #ad6238
Data
Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Lorac 22 in PRO Soft Focus Longwear Foundation (likely close). In all, 92 ranges have a likely-close shade and 93 brands have one worth trying.

Closest shade in each brand

The 40 closest of 93 brands. The other 53 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. Lorac

    22 · PRO Soft Focus Longwear Foundation

    Likely close Swatch reads about the same · listed warm

  2. MAC

    NC50 · Studio Fix Soft Matte Foundation Stick

    Likely close Swatch reads about the same · listed warm

  3. Lancôme

    460 Suede C · Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27

    Likely close Swatch reads about the same

  4. Kosas

    Deep Warm 370 · Revealer Skin-Improving Foundation SPF 25

    Likely close Swatch reads about the same · listed warm

  5. NARS

    MD5.5 Alexandria · Light Reflecting Advanced Skincare Foundation

    Likely close Swatch reads about the same · listed neutral

  6. J.Cat Beauty

    Caramel · Aquasurance Compact Foundation

    Likely close Swatch reads about the same

  7. KVD Vegan Beauty

    66 Deep C · Lock-It Foundation

    Likely close Swatch reads about the same · listed cool

  8. Too Faced

    Maple · Born This Way Undetectable Medium-to-Full Coverage Foundation

    Likely close Swatch reads about the same · listed neutral

  9. Bobbi Brown

    8.25 Cool Walnut · Skin Foundation SPF 15

    Likely close Swatch reads about the same · listed cool

  10. Maybelline

    356 Warm Coconut · Fit Me Matte + Poreless Liquid Foundation

    Likely close Swatch reads about the same · listed warm

  11. Smith & Cult

    420 Cool · Veiled Threat Weightless Micro-Blurring Foundation

    Likely close Swatch reads about the same · listed cool

  12. Pat McGrath Labs

    25 Medium Deep · Sublime Perfection Foundation

    Likely close Swatch reads about the same · listed neutral-cool

  13. Dior

    060 Light Mocha · Diorskin Forever Undercover Foundation

    Likely close Swatch reads about the same · listed neutral

  14. Natasha Denona

    RP8 - Dark Rosy Peach · Hy-Glam Serum Foundation

    Likely close Swatch reads about the same · listed neutral

  15. bareMinerals

    23 Walnut · BAREPRO Performance Wear Liquid Foundation Broad Spectrum SPF 20

    Likely close Swatch reads about the same · listed neutral-warm

  16. Juvia's Place

    350 Somalia · I Am Magic Foundation

    Likely close Swatch reads about the same · listed warm

  17. Smashbox

    4.2 · Studio Skin 24 Hour Oil-Free Hydra Foundation

    Likely close Swatch reads about the same · listed neutral

  18. Morphe

    Hint of Ginger · Morphe 2 Hint Hint Skin Tint

    Likely close Swatch reads about the same · listed neutral-warm

  19. Charlotte Tilbury

    13 WARM · Airbrush Flawless Foundation

    Likely close Swatch reads about the same · listed warm

  20. NYX Professional Makeup

    Almond · Total Control Pro Drop Foundation

    Likely close Swatch reads about the same

  21. L'Oréal

    C6, Medium · True Match Super-Blendable Foundation

    Likely close Swatch reads about the same

  22. Ulta Beauty

    Deep Neutral · Velvet Matte Longwear Foundation

    Likely close Swatch reads about the same · listed neutral

  23. Urban Decay

    70 · Hydromaniac Glowy Tinted Hydrator Foundation

    Likely close Swatch reads about the same · listed warm

  24. Makeup Revolution

    F13.5 · Conceal & Define Full Coverage Foundation

    Likely close Swatch reads about the same · listed neutral

  25. Clinique

    Medium Deep · Acne Solutions BB Cream SPF 40

    Likely close Swatch reads about the same

  26. Fenty Beauty

    410 · Pro Filt'r Soft Matte Longwear Foundation

    Likely close Swatch reads about the same

  27. Cover FX

    G110 · Natural Finish Foundation

    Likely close Swatch reads warmer · listed warm

  28. It Cosmetics

    Deep · Bye Bye Foundation Oil-Free Matte Full Coverage Moisturizer with SPF 50+

    Likely close Swatch reads about the same

  29. Rare Beauty

    440C · Liquid Touch Weightless Foundation

    Likely close Swatch reads about the same · listed neutral-cool

  30. Dose Of Colors

    128 Medium Tan · Meet Your Hue Foundation

    Likely close Swatch reads about the same · listed warm

  31. PÜR

    DG6 Dark Almond · 4-In-1 Love Your Selfie Longwear Foundation & Concealer

    Likely close Swatch reads about the same · listed warm

  32. Gucci

    450C · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

    Likely close Swatch reads about the same · listed cool

  33. Dermablend

    50C Honey Beige · Smooth Liquid Camo Foundation

    Likely close Swatch reads warmer · listed cool

  34. surratt beauty

    14 Surreal Skin · Surreal Skin Foundation Wand

    Likely close Swatch reads about the same · listed warm

  35. Wet n Wild

    Cocoa · PhotoFocus Liquid Foundation

    Likely close Swatch reads about the same

  36. Milk Makeup

    Cinnamon · Blur Liquid Matte Foundation

    Likely close Swatch reads about the same · listed olive

  37. Laura Mercier

    Nutmeg · Flawless Lumière Radiance-Perfecting Foundation

    Likely close Swatch reads about the same · listed cool

  38. Becca Cosmetics

    Walnut · Skin Love Weightless Blur Foundation

    Likely close Swatch reads about the same · listed neutral

  39. Pacifica

    03WD Warm Deep · Alight Clean Foundation

    Likely close Swatch reads warmer · listed warm

  40. Estée Lauder

    6C1 Rich Cocoa · Double Wear Light Soft Matte Hydra Makeup

    Likely close Swatch reads warmer · listed cool

Closest shade in the other 53 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Say What?! Foundation

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.