Foundation Shades

Ulta Beauty

Medium Peach in other brands

Effortless Effect Foundation · Liquid and cream

Depth
Lighter than 72% of the shades in our data
Undertone
Listed as warm from its name
Swatch
Reads warmer than most shades this deep #dfb988
Data
Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Charlotte Tilbury 5 WARM in Airbrush Flawless Foundation (likely close). In all, 156 ranges have a likely-close shade and 99 brands have one worth trying.

Closest shade in each brand

The 40 closest of 99 brands. The other 59 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. Charlotte Tilbury

    5 WARM · Airbrush Flawless Foundation

    Likely close Swatch reads about the same · listed warm

  2. NARS

    M2 Santa Fe · Light Reflecting Advanced Skincare Foundation

    Likely close Swatch reads about the same · listed neutral

  3. Estée Lauder

    1W1 Bone · Double Wear Stay-in-Place Makeup

    Likely close Swatch reads about the same · listed warm

  4. Kosas

    Light+ Neutral Warm 170 · Revealer Skin-Improving Foundation SPF 25

    Likely close Swatch reads about the same · listed warm

  5. Rare Beauty

    230N · Liquid Touch Weightless Foundation

    Likely close Swatch reads about the same · listed olive

  6. Laura Mercier

    Macadamia · Flawless Lumière Radiance-Perfecting Foundation

    Likely close Swatch reads about the same · listed warm

  7. Maybelline

    Golden Caramel · SuperStay Full Coverage Powder Foundation

    Likely close Swatch reads about the same · listed warm

  8. Catrice

    005 Ivory Beige · HD Liquid Coverage Foundation

    Likely close Swatch reads about the same

  9. Urban Decay

    50WY · Stay Naked The Fix Powder Foundation

    Likely close Swatch reads about the same · listed warm

  10. Burt's Bees

    Sand · Mattifying Powder Foundation

    Likely close Swatch reads about the same · listed cool

  11. Sephora Collection

    16 Y · Best Skin Ever Liquid Foundation

    Likely close Swatch reads about the same · listed warm

  12. Too Faced

    Light Beige · Born This Way Undetectable Medium-to-Full Coverage Powder Foundation

    Likely close Swatch reads about the same · listed neutral

  13. Fenty Beauty

    140 · Pro Filt'r Soft Matte Longwear Foundation

    Likely close Swatch reads about the same

  14. Dose Of Colors

    115 Light Medium · Meet Your Hue Foundation

    Likely close Swatch reads about the same · listed warm

  15. Tarte

    Light Sand · Amazonian Clay Full Coverage Airbrush Foundation

    Likely close Swatch reads about the same · listed warm

  16. bareMinerals

    14 Silk · BAREPRO Longwear Powder Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  17. e.l.f. Cosmetics

    15 Fair Warm · Soft Glam Satin Foundation

    Likely close Swatch reads lighter · listed warm

  18. KVD Vegan Beauty

    030 Medium · True Portrait Medium Coverage Shake Foundation

    Likely close Swatch reads about the same · listed warm

  19. Benefit Cosmetics

    5 Shade Medium Neutral Warm · Hello Happy Velvet Powder Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  20. The Ordinary

    2.1 Y · Coverage Foundation

    Likely close Swatch reads deeper · listed warm

  21. VDL

    A05 Cool Tan · Perfect Lasting Foundation

    Likely close Swatch reads about the same · listed cool

  22. Almay

    110 Light · Skin Perfecting Healthy Biome Makeup

    Likely close Swatch reads deeper

  23. Cover FX

    2 N Light · Custom Cover Drops

    Likely close Swatch reads about the same · listed neutral

  24. PÜR

    MG3 Bisque · 4-in-1 Pressed Mineral Powder Foundation SPF 15

    Likely close Swatch reads about the same · listed warm

  25. Make Up For Ever

    Y373 · Ultra HD Invisible Cover Foundation

    Likely close Swatch reads about the same · listed warm

  26. Exa

    490 Hannah · High Fidelity Foundation

    Likely close Swatch reads cooler · listed olive

  27. Lancôme

    140 Ivoire N · Teint Idole Ultra Longwear Foundation Stick SPF 21

    Likely close Swatch reads cooler

  28. MAC

    NC15 · Studio Fix Fluid SPF 15 24HR Matte Foundation + Oil Control

    Likely close Swatch reads about the same · listed warm

  29. Armani Beauty

    3.5 · Neo Nude Foundation

    Likely close Swatch reads about the same · listed olive

  30. surratt beauty

    5 Surreal Skin · Surreal Skin Foundation Wand

    Likely close Swatch reads cooler · listed warm

  31. Milani

    Natural Bisque · Screen Queen Foundation

    Likely close Swatch reads cooler

  32. Anastasia Beverly Hills

    270C · Luminous Foundation

    Likely close Swatch reads deeper · listed neutral

  33. Makeup Revolution

    F7 · Fast Base Stick Foundation

    Likely close Swatch reads about the same · listed warm

  34. Bobbi Brown

    3.5 Warm Beige · Skin Weightless Powder Foundation

    Likely close Swatch reads cooler · listed warm

  35. Hourglass

    Porcelain · Immaculate Liquid Powder Foundation

    Likely close Swatch reads cooler · listed warm

  36. jane iredale

    Golden Glow · Liquid Minerals A Foundation

    Likely close Swatch reads lighter and cooler · listed warm

  37. Revlon

    150 Buff · ColorStay Light Cover Liquid Foundation

    Likely close Swatch reads cooler

  38. Guerlain

    04W · L'Essentiel Natural Longwear Foundation SPF 20

    Likely close Swatch reads cooler · listed warm

  39. Pacifica

    32WL Warm Light · Alight Clean Foundation

    Likely close Swatch reads cooler · listed warm

  40. beautyblender

    3.20 Warm · Bounce Liquid Whip Long Wear Foundation

    Likely close Swatch reads about the same · listed warm

Closest shade in the other 59 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Effortless Effect Foundation

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.