Ulta Beauty

Light to Medium Cool in other brands

Effortless Effect Foundation · Liquid and cream

Depth: Lighter than 75% of the shades in our data
Undertone: Listed as cool from its name
Swatch: Reads warmer than most shades this deep #ddbd9c
Data: Retailer swatch, January 2021 (how we collect it)

Listed as cool, but its swatch reads warmer than most shades this deep. Retailer swatches don't always show undertone well, so give the listed undertone more weight.

The closest shade in another brand is Makeup Revolution F4 in Fast Base Stick Foundation (likely close). In all, 213 ranges have a likely-close shade and 102 brands have one worth trying.

Closest shade in each brand

The 40 closest of 102 brands. The other 62 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

Makeup Revolution

F4 · Fast Base Stick Foundation

Likely close Swatch reads about the same · listed neutral
Estée Lauder

1N1 Ivory Nude · Double Wear Maximum Cover Camouflage Makeup for Face and Body SPF 15

Likely close Swatch reads about the same · listed neutral
VDL

A04.5 Warm Undertone · Perfect Lasting Foundation

Likely close Swatch reads about the same · listed warm
Laura Mercier

Dusk · Flawless Fusion Ultra-Longwear Foundation

Likely close Swatch reads about the same · listed warm
Il Makiage

212-66030 30 · Woke Up Like This Flawless Base Foundation

Likely close Swatch reads about the same · listed warm
Make Up For Ever

Y218 · Ultra HD Invisible Cover Foundation

Likely close Swatch reads about the same · listed neutral
MAC

N4.75 · Studio Fix Fluid SPF 15 24HR Matte Foundation + Oil Control

Likely close Swatch reads about the same · listed neutral
jane iredale

Warm Silk · PurePressed Base Mineral Foundation Refill

Likely close Swatch reads about the same · listed warm
Kosas

Very Light Neutral 100 · Revealer Skin-Improving Foundation SPF 25

Likely close Swatch reads about the same · listed neutral
Fenty Beauty

125 · Pro Filt'r Soft Matte Longwear Foundation

Likely close Swatch reads about the same
ZOEVA

050N Beautiful · Authentik Skin Natural Luminous Foundation

Likely close Swatch reads about the same · listed neutral
Armani Beauty

3.8 · Luminous Silk Perfect Glow Flawless Oil-Free Foundation

Likely close Swatch reads about the same · listed warm
Tarte

22S Light Sand · Babassu Foundcealer Skincare Foundation Broad Spectrum SPF 20

Likely close Swatch reads about the same · listed warm
Urban Decay

1.0 · All Nighter Liquid Full Coverage Foundation

Likely close Swatch reads about the same · listed warm
Charlotte Tilbury

4.5 · Light Wonder Foundation

Likely close Swatch reads about the same · listed neutral
NARS

M1.2 Patagonia · Light Reflecting Advanced Skincare Foundation

Likely close Swatch reads about the same · listed neutral
Guerlain

035W · L'Essentiel Natural Longwear Foundation SPF 20

Likely close Swatch reads about the same · listed warm
Dior

4 Warm Olive · BACKSTAGE Face & Body Foundation

Likely close Swatch reads about the same · listed olive
Juvia's Place

720 Bali · I Am Magic Foundation

Likely close Swatch reads about the same · listed neutral
Bobbi Brown

Warm Ivory · Skin Foundation Stick

Likely close Swatch reads about the same · listed warm
Too Faced

Porcelain · Born This Way Foundation

Likely close Swatch reads about the same · listed neutral
Morphe

F1.100 Neutral · Fluidity Full-Coverage Foundation

Likely close Swatch reads about the same · listed neutral
Exa

460 Gretta · High Fidelity Foundation

Likely close Swatch reads about the same
Burt's Bees

Ivory · Goodness Glows Liquid Foundation

Likely close Swatch reads about the same · listed neutral
Sephora Collection

7 · Clean Glowing Skin Foundation

Likely close Swatch reads about the same · listed warm
Origins

230 · Pretty in Bloom SPF 20 Flower-Infused Long-Wear Foundation

Likely close Swatch reads about the same · listed warm
e.l.f. Cosmetics

Vanilla · Flawless Finish Foundation

Likely close Swatch reads about the same · listed warm
Lancôme

210 Buff N · Teint Idole Ultra Longwear Foundation Stick SPF 21

Likely close Swatch reads about the same
Rare Beauty

170W · Liquid Touch Weightless Foundation

Likely close Swatch reads about the same · listed olive
Ulta Beauty

Medium to Tan Warm · Mineral Powder Foundation

Likely close Swatch reads about the same · listed warm
beautyblender

2.40 Neutral/Olive · Bounce Liquid Whip Long Wear Foundation

Likely close Swatch reads about the same · listed olive
Wander Beauty

Light Medium · Wanderlust Powder Foundation

Likely close Swatch reads about the same · listed warm
ColourPop

70W Light · Pretty Fresh Foundation

Likely close Swatch reads about the same · listed warm
Givenchy

Y207 · Teint Couture Everwear 24H Foundation SPF 20

Likely close Swatch reads about the same · listed warm
Catrice

025 Warm Oat · HD Liquid Coverage Foundation

Likely close Swatch reads about the same · listed warm
Maybelline

Pure Beige · Dream Radiant Liquid Foundation

Likely close Swatch reads about the same
Anastasia Beverly Hills

220N · Luminous Foundation

Likely close Swatch reads about the same · listed neutral-warm
Hourglass

Beige · Illusion Hyaluronic Skin Tint

Likely close Swatch reads about the same · listed neutral
Jouer Cosmetics

Linen · Essential High Coverage Crème Foundation

Likely close Swatch reads about the same · listed warm
Benefit Cosmetics

Shade 3 · Hello Happy Air Stick Foundation SPF 20

Likely close Swatch reads about the same · listed neutral

Closest shade in the other 62 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Effortless Effect Foundation

Medium Warm (lighter)
Medium Peach (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.