Rimmel London

400 Natural Beige in other brands

Kind & Free Blur It Out Mattifying Skin Tint · Skin tint, BB and CC

Depth: Lighter than 25% of the shades in our data
Undertone: Not listed
Swatch: Reads in between warm and cool #a67756
Data: Rimmel London's own website, October 2026 (how we collect it)

The closest shade in another brand is BLK/OPL Heavenly Honey in Pore Perfecting Liquid Foundation (likely close). In all, 192 ranges have a likely-close shade and 107 brands have one worth trying.

Closest shade in each brand

The 40 closest of 107 brands. The other 67 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

BLK/OPL

Heavenly Honey · Pore Perfecting Liquid Foundation

Likely close Swatch reads about the same · listed cool
Kevyn Aucoin

15 Deep EF · Foundation Balm

Likely close Swatch reads about the same
Rimmel London

400 Natural Beige · Kind & Free Glow It Up Moisturising Skin Tint

Likely close Swatch reads about the same
CoverGirl

T30 Warm Honey · TruBlend Matte Made Liquid Foundation

Likely close Swatch reads about the same · listed warm
Tom Ford

10.0 Chestnut · Traceless Soft Matte Foundation

Likely close Swatch reads about the same · listed warm
PÜR

DN5 Hazelnut · 4-In-1 Love Your Selfie Longwear Foundation & Concealer

Likely close Swatch reads about the same · listed neutral
NARS

Trinidad · All Day Luminous Weightless Foundation

Likely close Swatch reads about the same · listed neutral
bareMinerals

27 Espresso · BAREPRO Longwear Powder Foundation

Likely close Swatch reads about the same · listed cool
Catrice

045N · Skin Like Tinted Moisturizer

Likely close Swatch reads about the same · listed neutral
Tarte

46N · Maracuja Hydrating Tinted Moisturizer

Likely close Swatch reads about the same · listed neutral
KIKO Milano

9 NG Neutral Gold · Unlimited 24H Matte Foundation

Likely close Swatch reads about the same · listed neutral-warm
Burt's Bees

Medium Sand · Goodness Glows Liquid Foundation

Likely close Swatch reads about the same · listed neutral
Too Faced

Chai · Born This Way Pressed Powder Foundation

Likely close Swatch reads about the same · listed warm
Clé de Peau Beauté

B70 Medium Deep Beige · Radiant Cream Foundation SPF 25

Likely close Swatch reads about the same · listed cool
MAC

NW33 · Studio Fix Fluid SPF 15 24HR Matte Foundation + Oil Control

Likely close Swatch reads about the same · listed cool
Urban Decay

70NN · Stay Naked Weightless Liquid Foundation

Likely close Swatch reads about the same · listed neutral
Laura Mercier

6N1 · Tinted Moisturizer Natural Skin Perfector Broad Spectrum SPF 30

Likely close Swatch reads about the same · listed neutral
Guerlain

06C · L'Essentiel Natural Longwear Foundation SPF 20

Likely close Swatch reads about the same · listed cool
Elcie Cosmetics

Sand · Micro Silque Foundation

Likely close Swatch reads about the same · listed neutral
Natasha Denona

93R · Transformatte Pore Vanishing Matte Foundation

Likely close Swatch reads about the same · listed cool
Il Makiage

212-88160 160 · After Party Full Coverage Foundation

Likely close Swatch reads about the same · listed neutral
e.l.f. Cosmetics

Light 280 N - light with neutral undertones · Camo Pressed Powder Foundation

Likely close Swatch reads about the same · listed neutral
Becca Cosmetics

4N1 Tan · Ultimate Coverage 24 Hour Foundation

Likely close Swatch reads about the same · listed neutral-warm
It Cosmetics

50 Rich Cool · Your Skin But Better Foundation + Skincare

Likely close Swatch reads about the same · listed cool
Physicians Formula

Medium · NF Sheer Line Of Defense Foundation SPF 30

Likely close Swatch reads about the same
Givenchy

N430 · Teint Couture Everwear 24H Foundation SPF 20

Likely close Swatch reads about the same · listed neutral-warm
beautyblender

4.00 Neutral/Olive · Bounce Liquid Whip Long Wear Foundation

Likely close Swatch reads about the same · listed olive
Smashbox

4.05 · Studio Skin 24 Hour Full Coverage Waterproof Foundation

Likely close Swatch reads about the same · listed warm
Essence

203 · Foundation Stick

Likely close Swatch reads about the same
Make Up For Ever

Y505 · Reboot Active Care Revitalizing Foundation

Likely close Swatch reads about the same · listed cool
Estée Lauder

6N2 Mocha · Futurist Hydra Rescue Moisturizing Makeup SPF 45

Likely close Swatch reads about the same · listed neutral
Huda Beauty

520G · #FauxFilter Skin Finish Buildable Coverage Foundation Stick

Likely close Swatch reads cooler · listed warm
Milk Makeup

Golden Deep · Blur Liquid Matte Foundation

Likely close Swatch reads cooler · listed warm
Wander Beauty

Rich Deep · Wanderlust Powder Foundation

Likely close Swatch reads about the same · listed warm
Fenty Beauty

340 · Pro Filt'r Hydrating Longwear Foundation

Likely close Swatch reads about the same · listed cool
Makeup Revolution

F9.2 · Conceal & Define Full Coverage Foundation

Likely close Swatch reads about the same
Pat McGrath Labs

21 Medium · Sublime Perfection Foundation

Likely close Swatch reads about the same · listed olive
Cover FX

G90 · Pressed Mineral Foundation

Likely close Swatch reads about the same · listed warm
Anastasia Beverly Hills

350C · Luminous Foundation

Likely close Swatch reads about the same · listed warm
surratt beauty

7 Surreal Skin · Surreal Skin Foundation Wand

Likely close Swatch reads about the same · listed neutral

Closest shade in the other 67 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Kind & Free Blur It Out Mattifying Skin Tint

350 Golden Honey (lighter)
410 Latte (deeper)

Colours come from Rimmel London's own website, checked October 2026. Test a shade on your jaw in daylight before you buy.