Rimmel London

400 Natural Beige in other brands

Kind & Free Glow It Up Moisturising Skin Tint · Skin tint, BB and CC

Depth: Lighter than 24% of the shades in our data
Undertone: Not listed
Swatch: Reads in between warm and cool #a77654
Data: Rimmel London's own website, October 2026 (how we collect it)

The closest shade in another brand is BLK/OPL Heavenly Honey in TRUE COLOR Skin Perfecting Stick Foundation SPF 15 (likely close). In all, 201 ranges have a likely-close shade and 106 brands have one worth trying.

Closest shade in each brand

The 40 closest of 106 brands. The other 66 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

BLK/OPL

Heavenly Honey · TRUE COLOR Skin Perfecting Stick Foundation SPF 15

Likely close Swatch reads about the same
Rimmel London

Noisette 501W - Warm · Match Perfection Foundation

Likely close Swatch reads about the same · listed warm
Kevyn Aucoin

15 Deep EF · Foundation Balm

Likely close Swatch reads about the same
PÜR

DN5 Hazelnut · 4-In-1 Love Your Selfie Longwear Foundation & Concealer

Likely close Swatch reads about the same · listed neutral
CoverGirl

T30 Warm Honey · TruBlend Matte Made Liquid Foundation

Likely close Swatch reads about the same · listed warm
KIKO Milano

9 NG Neutral Gold · Unlimited 24H Matte Foundation

Likely close Swatch reads about the same · listed neutral-warm
Tarte

46N · Maracuja Hydrating Tinted Moisturizer

Likely close Swatch reads about the same · listed neutral
Tom Ford

9.7 Cool Dusk · Traceless Soft Matte Foundation

Likely close Swatch reads about the same · listed cool
Clé de Peau Beauté

B70 Medium Deep Beige · Radiant Cream Foundation SPF 25

Likely close Swatch reads about the same · listed cool
It Cosmetics

50 Rich Cool · Your Skin But Better Foundation + Skincare

Likely close Swatch reads about the same · listed cool
Becca Cosmetics

4N1 Tan · Ultimate Coverage 24 Hour Foundation

Likely close Swatch reads about the same · listed neutral-warm
MAC

NW33 · Studio Fix Fluid SPF 15 24HR Matte Foundation + Oil Control

Likely close Swatch reads about the same · listed cool
Smashbox

4.15 · Studio Skin 24 Hour Full Coverage Waterproof Foundation

Likely close Swatch reads about the same · listed cool
Givenchy

N430 · Teint Couture Everwear 24H Foundation SPF 20

Likely close Swatch reads about the same · listed neutral-warm
bareMinerals

27 Espresso · BAREPRO Longwear Powder Foundation

Likely close Swatch reads about the same · listed cool
Too Faced

Chai · Born This Way Pressed Powder Foundation

Likely close Swatch reads about the same · listed warm
Natasha Denona

93R · Transformatte Pore Vanishing Matte Foundation

Likely close Swatch reads about the same · listed cool
Guerlain

06W · L'Essentiel Natural Longwear Foundation SPF 20

Likely close Swatch reads about the same · listed warm
Catrice

045N · Skin Like Tinted Moisturizer

Likely close Swatch reads about the same · listed neutral
NARS

Trinidad · All Day Luminous Weightless Foundation

Likely close Swatch reads about the same · listed neutral
Physicians Formula

Medium · NF Sheer Line Of Defense Foundation SPF 30

Likely close Swatch reads about the same
Essence

203 · Foundation Stick

Likely close Swatch reads about the same
Laura Mercier

6W1 · Tinted Moisturizer Natural Skin Perfector Broad Spectrum SPF 30

Likely close Swatch reads about the same · listed warm
Burt's Bees

Medium Sand · Goodness Glows Liquid Foundation

Likely close Swatch reads about the same · listed neutral
beautyblender

4.00 Neutral/Olive · Bounce Liquid Whip Long Wear Foundation

Likely close Swatch reads about the same · listed olive
Urban Decay

60WR · Stay Naked Weightless Liquid Foundation

Likely close Swatch reads about the same · listed warm
Fenty Beauty

440 · Pro Filt'r Hydrating Longwear Foundation

Likely close Swatch reads about the same · listed warm
Makeup Revolution

F9.2 · Conceal & Define Full Coverage Foundation

Likely close Swatch reads about the same
Il Makiage

212-88180 180 · After Party Full Coverage Foundation

Likely close Swatch reads cooler · listed warm
surratt beauty

7 Surreal Skin · Surreal Skin Foundation Wand

Likely close Swatch reads about the same · listed neutral
Cover FX

G90 · Pressed Mineral Foundation

Likely close Swatch reads about the same · listed warm
Make Up For Ever

Y505 · Reboot Active Care Revitalizing Foundation

Likely close Swatch reads about the same · listed cool
KVD Vegan Beauty

068 Tan · True Portrait Medium Coverage Shake Foundation

Likely close Swatch reads about the same · listed warm
Elcie Cosmetics

Sand · Micro Silque Foundation

Likely close Swatch reads warmer · listed neutral
Milk Makeup

Golden Deep · Blur Liquid Matte Foundation

Likely close Swatch reads cooler · listed warm
Armani Beauty

13 · Neo Nude Foundation

Likely close Swatch reads about the same · listed neutral
NYX Professional Makeup

Nutmeg · Total Control Pro Drop Foundation

Likely close Swatch reads about the same
Pat McGrath Labs

21 Medium · Sublime Perfection Foundation

Likely close Swatch reads warmer · listed olive
Sephora Collection

50 Deep Mocha · 10 Hour Wear Perfection Foundation

Likely close Swatch reads about the same · listed cool
L'Oréal

Classic Tan/Cappuccino · True Match Lumi Healthy Luminous Makeup

Likely close Swatch reads about the same

Closest shade in the other 66 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Kind & Free Glow It Up Moisturising Skin Tint

303 Honey (lighter)
410 Latte (deeper)

Colours come from Rimmel London's own website, checked October 2026. Test a shade on your jaw in daylight before you buy.