Foundation Shades

PÜR

MN1 Ivory Beige in other brands

4-In-1 Love Your Selfie Longwear Foundation & Concealer · Liquid and cream

Depth
Lighter than 62% of the shades in our data
Undertone
Listed as neutral from its retail listing
Swatch
Reads warmer than most shades this deep #ccb29c
Data
Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is bareMinerals 01 Fair in Matte Loose Powder Mineral Foundation SPF 15 (likely close). In all, 79 ranges have a likely-close shade and 102 brands have one worth trying.

Closest shade in each brand

The 40 closest of 102 brands. The other 62 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. bareMinerals

    01 Fair · Matte Loose Powder Mineral Foundation SPF 15

    Likely close Swatch reads about the same · listed cool

  2. Make Up For Ever

    Y235 · Ultra HD Invisible Cover Foundation

    Likely close Swatch reads about the same · listed neutral

  3. Benefit Cosmetics

    Shade 4 Medium Neutral · Hello Happy Velvet Powder Foundation

    Likely close Swatch reads about the same · listed neutral

  4. Tom Ford

    4.7 Cool Beige · Traceless Soft Matte Foundation

    Likely close Swatch reads about the same · listed cool

  5. NYX Professional Makeup

    Alabaster · Can't Stop Won't Stop Foundation

    Likely close Swatch reads about the same · listed warm

  6. Kevyn Aucoin

    02 Light EF · The Etherealist Foundation

    Likely close Swatch reads about the same · listed warm

  7. Estée Lauder

    2N2 Buff · Futurist Hydra Rescue Moisturizing Makeup SPF 45

    Likely close Swatch reads about the same · listed neutral-warm

  8. Armani Beauty

    2 · Luminous Silk Perfect Glow Flawless Oil-Free Foundation

    Likely close Swatch reads about the same · listed warm

  9. Givenchy

    C110 · Teint Couture City Balm Radiant Perfecting Skin Tint SPF 25

    Likely close Swatch reads about the same · listed cool

  10. Charlotte Tilbury

    6 Medium · Light Wonder Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  11. Origins

    440 · Pretty in Bloom SPF 20 Flower-Infused Long-Wear Foundation

    Likely close Swatch reads about the same · listed neutral

  12. Sephora Collection

    06 Warm Porcelain · Matte Perfection Powder Foundation

    Likely close Swatch reads cooler · listed warm

  13. Guerlain

    02N · Lingerie De Peau Natural Perfection Foundation SPF 20

    Likely close Swatch reads cooler · listed neutral

  14. Hourglass

    Shell · Vanish Seamless Finish Foundation Stick

    Likely close Swatch reads deeper · listed neutral

  15. MAC

    N4.5 · Studio Fix Fluid SPF 15 24HR Matte Foundation + Oil Control

    Likely close Swatch reads about the same · listed neutral

  16. Yves Saint Laurent

    B20 · Touche Eclat Le Teint Radiant Liquid Foundation

    Likely close Swatch reads cooler · listed neutral

  17. Wet n Wild

    Porcelain · Photo Focus Dewy Foundation

    Likely close Swatch reads warmer

  18. e.l.f. Cosmetics

    Alabaster · Flawless Finish Foundation

    Likely close Swatch reads cooler · listed warm

  19. Laura Mercier

    3C1 · Tinted Moisturizer Natural Skin Perfector Broad Spectrum SPF 30

    Likely close Swatch reads about the same · listed cool

  20. Maybelline

    Buff Beige · Dream Urban Cover Flawless Coverage Foundation SPF 50

    Likely close Swatch reads about the same

  21. Dermablend

    10N · Flawless Creator Liquid Foundation Drops

    Likely close Swatch reads about the same · listed cool

  22. Natasha Denona

    48 WMedium · Foundation X+

    Likely close Swatch reads cooler · listed warm

  23. Jouer Cosmetics

    Sand · Essential High Coverage Crème Foundation

    Likely close Swatch reads lighter and cooler · listed warm

  24. ColourPop

    70W Light · Pretty Fresh Foundation

    Likely close Swatch reads about the same · listed warm

  25. Makeup Revolution

    F0.7 · Conceal & Define Full Coverage Foundation

    Likely close Swatch reads warmer · listed neutral

  26. Il Makiage

    212-66055 55 · Woke Up Like This Flawless Base Foundation

    Likely close Swatch reads lighter and cooler · listed cool

  27. Anastasia Beverly Hills

    220N · Luminous Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  28. Tarte

    Tan · Amazonian Clay BB Tinted Moisturizer Broad Spectrum SPF 20 Sunscreen

    Likely close Swatch reads about the same · listed warm

  29. It Cosmetics

    Light · CC+ Cream Oil-Free Matte with SPF 40

    Likely close Swatch reads warmer · listed warm

  30. Antonym

    Nude · Skin Esteem Organic Liquid Foundation

    Likely close Swatch reads much cooler

  31. NARS

    St Moritz · Pure Radiant Tinted Moisturizer Broad Spectrum SPF 30

    Likely close Swatch reads about the same · listed warm

  32. lilah b.

    b natural · Marvelous Matte Crème Foundation

    Likely close Swatch reads cooler · listed neutral-cool

  33. Urban Decay

    1.5 · All Nighter Liquid Full Coverage Foundation

    Likely close Swatch reads about the same · listed cool

  34. Lawless

    Kalahari · Woke Up Like This Flawless Finish Foundation

    Likely close Swatch reads lighter · listed neutral

  35. Ulta Beauty

    Fair To Light Neutral · Youthful Glow Foundation Serum Drops

    Likely close Swatch reads cooler · listed neutral

  36. jane iredale

    Suntan · PurePressed Base Mineral Foundation Refill

    Likely close Swatch reads about the same · listed neutral

  37. CoverGirl

    Creamy Beige · Simply Ageless 3-In-1 Liquid Foundation

    Likely close Swatch reads about the same

  38. Kosas

    06 Tone · Tinted Face Oil Foundation

    Likely close Swatch reads about the same · listed olive

  39. Josie Maran

    RG50 Juicy · Vibrancy Argan Oil Foundation Fluid

    Likely close Swatch reads much cooler · listed neutral-cool

  40. Wander Beauty

    Golden Medium · Wanderlust Powder Foundation

    Likely close Swatch reads about the same · listed warm

Closest shade in the other 62 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in 4-In-1 Love Your Selfie Longwear Foundation & Concealer

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.