Foundation Shades

Pretty Vulgar

Birthday Suit in other brands

Cool AF Lava Water Foundation · Liquid and cream

Depth
Lighter than 17% of the shades in our data
Undertone
Listed as cool from its retail listing
Swatch
Reads cooler than most shades this deep #9c6961
Data
Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Nudestix 10 Deep in Nudies Tinted Blur Stick (likely close). In all, 26 ranges have a likely-close shade and 75 brands have one worth trying.

Closest shade in each brand

The 40 closest of 75 brands. The other 35 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. Nudestix

    10 Deep · Nudies Tinted Blur Stick

    Likely close Swatch reads about the same · listed neutral

  2. Sephora Collection

    61 Dark Chocolate · 10 Hour Wear Perfection Foundation

    Likely close Swatch reads about the same · listed neutral

  3. Bite Beauty

    D180 · Changemaker Supercharged Micellar Foundation

    Likely close Swatch reads about the same · listed cool

  4. Milk Makeup

    Hazelnut · Flex Foundation Stick

    Likely close Swatch reads warmer · listed cool

  5. Huda Beauty

    590R · #FauxFilter Skin Finish Buildable Coverage Foundation Stick

    Likely close Swatch reads warmer · listed cool

  6. Cover FX

    P110 · Power Play Foundation

    Likely close Swatch reads about the same · listed cool

  7. Bobbi Brown

    Chestnut · Skin Long-Wear Fluid Powder Foundation SPF 20

    Likely close Swatch reads warmer · listed cool

  8. Too Faced

    Cocoa · Born This Way Foundation

    Likely close Swatch reads warmer · listed neutral

  9. Make Up For Ever

    Y535 · Ultra HD Invisible Cover Stick Foundation

    Likely close Swatch reads warmer · listed warm

  10. Natasha Denona

    96NR · Transformatte Pore Vanishing Matte Foundation

    Likely close Swatch reads warmer · listed neutral-cool

  11. Dior

    9 Neutral · Dior Forever Matte Foundation

    Likely close Swatch reads about the same · listed neutral

  12. Josie Maran

    RG85 Unstoppable · Vibrancy Argan Oil Foundation Fluid

    Likely close Swatch reads warmer · listed neutral-cool

  13. Wander Beauty

    Deep · Nude Illusion Liquid Foundation

    Likely close Swatch reads lighter

  14. NARS

    Khartoum · All Day Luminous Weightless Foundation

    Likely close Swatch reads warmer · listed cool

  15. ILIA

    16 Pavones · Super Serum Skin Tint SPF 40 Foundation

    Likely close Swatch reads warmer · listed warm

  16. Black Up

    12 HC · Full Coverage Cream Foundation

    Likely close Swatch reads deeper and warmer · listed cool

  17. Jouer Cosmetics

    Carob · Essential High Coverage Crème Foundation

    Likely close Swatch reads lighter and warmer

  18. Armani Beauty

    13.5 · Power Fabric Longwear High Cover Foundation SPF 25

    Likely close Swatch reads about the same · listed cool

  19. Yves Saint Laurent

    B90 · Touche Eclat Le Teint Radiant Liquid Foundation

    Likely close Swatch reads warmer · listed cool

  20. Tom Ford

    10.0 Chestnut · Traceless Foundation Stick

    Worth sampling Swatch reads warmer

  21. bareMinerals

    11 Cedar · COMPLEXION RESCUE Tinted Moisturizer with Hyaluronic Acid and Mineral SPF 30

    Worth sampling Swatch reads warmer · listed cool

  22. Givenchy

    P400 · Teint Couture Everwear 24H Foundation SPF 20

    Worth sampling Swatch reads lighter and warmer · listed cool

  23. ColourPop

    200N Deep Dark · Pretty Fresh Foundation

    Worth sampling Swatch reads much warmer · listed neutral

  24. Shiseido

    530 Henna · Synchro Skin Self-Refreshing Custom Finish Powder Foundation

    Worth sampling Swatch reads much warmer · listed neutral

  25. Fenty Beauty

    460 · Pro Filt'r Hydrating Longwear Foundation

    Worth sampling Swatch reads much warmer · listed cool

  26. Laura Mercier

    Truffle · Silk Crème Moisturizing Photo Edition Foundation

    Worth sampling Swatch reads warmer · listed neutral

  27. Tarte

    61H · SEA Water Foundation Broad Spectrum SPF 15

    Worth sampling Swatch reads much warmer · listed warm

  28. Ulta Beauty

    Dark Neutral · Adjustable Coverage Foundation

    Worth sampling Swatch reads warmer · listed neutral

  29. rms beauty

    99 · "Un" Cover-Up Cream Foundation

    Worth sampling Swatch reads much warmer

  30. Charlotte Tilbury

    12 · Magic Foundation

    Worth sampling Swatch reads lighter and warmer · listed neutral-cool

  31. Anastasia Beverly Hills

    Fawn · Stick Foundation

    Worth sampling Swatch reads lighter and much warmer

  32. Kevyn Aucoin

    16 Deep EF · The Etherealist Foundation

    Worth sampling Swatch reads deeper and much warmer · listed warm

  33. jane iredale

    Mahogany · PurePressed Base Mineral Foundation Refill

    Worth sampling Swatch reads much warmer · listed neutral

  34. Origins

    720 · Pretty in Bloom SPF 20 Flower-Infused Long-Wear Foundation

    Worth sampling Swatch reads much warmer · listed warm

  35. Au Naturale

    Cali · Zero Gravity C2P Foundation

    Worth sampling Swatch reads deeper and warmer · listed warm

  36. e.l.f. Cosmetics

    Sienna · Flawless Finish Foundation

    Worth sampling Swatch reads deeper and much warmer · listed neutral-warm

  37. COOLA

    Medium/Dark · Rōsilliance Organic BB+ Cream SPF 30

    Worth sampling Swatch reads lighter and much warmer

  38. Kosas

    08 Tone · Tinted Face Oil Foundation

    Worth sampling Swatch reads deeper and much warmer · listed warm

  39. Dr. Jart+

    Deep · Premium Beauty Balm SPF 40

    Worth sampling Swatch reads lighter and much warmer

  40. Haus Labs

    400 Medium Deep · Triclone Skin Tech Medium Coverage Foundation

    Worth sampling Swatch reads much warmer · listed cool

Closest shade in the other 35 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Cool AF Lava Water Foundation

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.