Foundation Shades

Max Factor

30 - Porcelain in other brands

Miracle Pure Skin-Improving Foundation · Liquid and cream

Depth
Lighter than 76% of the shades in our data
Undertone
Not listed
Swatch
Reads in between warm and cool #eeb98f
Data
Max Factor's own website, October 2026 (how we collect it)

The closest shade in another brand is Il Makiage 212-66050 50 in Woke Up Like This Flawless Base Foundation (likely close). In all, 285 ranges have a likely-close shade and 110 brands have one worth trying.

Closest shade in each brand

The 40 closest of 110 brands. The other 70 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. Il Makiage

    212-66050 50 · Woke Up Like This Flawless Base Foundation

    Likely close Swatch reads about the same · listed warm

  2. Fenty Beauty

    210 · Pro Filt'r Soft Matte Longwear Foundation

    Likely close Swatch reads about the same

  3. It Cosmetics

    Light Medium · Bye Bye Foundation Powder

    Likely close Swatch reads about the same · listed warm

  4. Maybelline

    125 · Super Stay Lumi-Matte Foundation

    Likely close Swatch reads about the same · listed neutral

  5. Milani

    Warm Beige · Conceal + Perfect 2-in-1 Foundation + Concealer

    Likely close Swatch reads about the same · listed warm

  6. Charlotte Tilbury

    3 FAIR · Unreal Skin Sheer Glow Tint Hydrating Foundation Stick

    Likely close Swatch reads about the same · listed neutral

  7. MAC

    NC25 · Studio Waterweight SPF 30 Foundation

    Likely close Swatch reads about the same · listed warm

  8. Tarte

    29N light-medium neutral · Shape Tape Pressed Powder Foundation

    Likely close Swatch reads about the same · listed neutral

  9. Haus Labs

    120 Light · Triclone Skin Tech Medium Coverage Foundation

    Likely close Swatch reads about the same · listed warm

  10. KIKO Milano

    20 Ivory · Full Coverage Blurring Powder Foundation

    Likely close Swatch reads about the same

  11. jane iredale

    M2 · Beyond Matte Liquid Foundation

    Likely close Swatch reads about the same · listed warm

  12. KVD Vegan Beauty

    45 Light W · Lock-It Foundation

    Likely close Swatch reads about the same · listed warm

  13. NARS

    M2.5 Sahel · Natural Radiant Longwear Foundation

    Likely close Swatch reads about the same · listed warm

  14. Revlon

    310 Warm Golden · ColorStay Full Cover Foundation

    Likely close Swatch reads about the same · listed warm

  15. Too Faced

    Almond · Born This Way Matte 24 Hour Foundation

    Likely close Swatch reads about the same · listed warm

  16. Milk Makeup

    Light Sand · Flex Foundation Stick

    Likely close Swatch reads about the same · listed warm

  17. Pacifica

    27WM Warm Medium · Alight Clean Foundation

    Likely close Swatch reads about the same · listed warm

  18. Ulta Beauty

    Medium to Tan Warm · Adjustable Coverage Foundation

    Likely close Swatch reads about the same · listed warm

  19. Morphe

    Hint of Almond · Morphe 2 Hint Hint Skin Tint

    Likely close Swatch reads about the same · listed neutral

  20. J.Cat Beauty

    Buff · Aquasurance Compact Foundation

    Likely close Swatch reads about the same

  21. Makeup Revolution

    F5.5 · Conceal & Define Full Coverage Foundation

    Likely close Swatch reads about the same · listed warm

  22. Dose Of Colors

    114 Light · Meet Your Hue Foundation

    Likely close Swatch reads about the same · listed warm

  23. Rare Beauty

    200C · Liquid Touch Weightless Foundation

    Likely close Swatch reads about the same · listed cool

  24. Bobbi Brown

    Neutral Golden · Skin Long-Wear Fluid Powder Foundation SPF 20

    Likely close Swatch reads about the same · listed neutral-warm

  25. ZOEVA

    150C Fabulous · Authentik Skin Natural Luminous Foundation

    Likely close Swatch reads about the same · listed cool

  26. Kevyn Aucoin

    5.5 Medium EF · Foundation Balm

    Likely close Swatch reads about the same

  27. Smashbox

    0.2 · Studio Skin 24 Hour Full Coverage Waterproof Foundation

    Likely close Swatch reads about the same · listed warm

  28. Benefit Cosmetics

    Shade 4 · Hello Happy Air Stick Foundation SPF 20

    Likely close Swatch reads about the same · listed neutral

  29. Huda Beauty

    350G · #FauxFilter Skin Finish Buildable Coverage Foundation Stick

    Likely close Swatch reads about the same · listed warm

  30. Laura Mercier

    Cameo · Flawless Lumière Radiance-Perfecting Foundation

    Likely close Swatch reads about the same · listed cool

  31. Gucci

    230W · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

    Likely close Swatch reads about the same · listed warm

  32. bareMinerals

    5.5 Bamboo · Complexion Rescue Hydrating Foundation Stick Broad Spectrum SPF 25

    Likely close Swatch reads about the same · listed warm

  33. UOMA Beauty

    T3W Fair Lady · Say What?! Foundation

    Likely close Swatch reads about the same · listed warm

  34. Urban Decay

    50CP · Stay Naked The Fix Powder Foundation

    Likely close Swatch reads about the same · listed cool

  35. e.l.f. Cosmetics

    Fair 150 C – fair with cool undertones · Camo Hydrating CC Cream

    Likely close Swatch reads about the same · listed cool

  36. Dermablend

    30W Bisque · Smooth Liquid Camo Foundation

    Likely close Swatch reads about the same · listed warm

  37. Smith & Cult

    190 Warm · Veiled Threat Weightless Micro-Blurring Foundation

    Likely close Swatch reads about the same · listed warm

  38. L'Oréal

    440 - Natural Rose · Infallible 32 Hour Lightweight Fresh Wear Longwear Foundation

    Likely close Swatch reads about the same

  39. Clinique

    CN 18 Cream Whip · Even Better Clinical Serum Foundation Broad Spectrum SPF 25

    Likely close Swatch reads about the same

  40. Lancôme

    340 Versatile Nu III · Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation

    Likely close Swatch reads about the same

Closest shade in the other 70 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Miracle Pure Skin-Improving Foundation

Colours come from Max Factor's own website, checked October 2026. Test a shade on your jaw in daylight before you buy.