Foundation Shades

Max Factor

W78 Warm Honey in other brands

Facefinity All Day Flawless 3 in 1 Foundation · Liquid and cream

Depth
Lighter than 61% of the shades in our data
Undertone
Listed as warm from its name
Swatch
Reads in between warm and cool #f2a265
Data
Max Factor's own website, October 2026 (how we collect it)

The closest shade in another brand is Smashbox 3.1 in Studio Skin 24 Hour Oil-Free Hydra Foundation (likely close). In all, 66 ranges have a likely-close shade and 105 brands have one worth trying.

Closest shade in each brand

The 40 closest of 105 brands. The other 65 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. Smashbox

    3.1 · Studio Skin 24 Hour Oil-Free Hydra Foundation

    Likely close Swatch reads about the same · listed neutral

  2. Smith & Cult

    320 Warm · Veiled Threat Weightless Micro-Blurring Foundation

    Likely close Swatch reads about the same · listed warm

  3. J.Cat Beauty

    Cappucino · Skinsurance Max Coverage Silky Foundation

    Likely close Swatch reads about the same

  4. MAC

    NC35 · Studio Fix Soft Matte Foundation Stick

    Likely close Swatch reads about the same · listed warm

  5. Maybelline

    310 · Instant Age Rewind Eraser Treatment Makeup

    Likely close Swatch reads warmer

  6. Estée Lauder

    6W1 Sandalwood · Double Wear Stay In Place Matte Powder Foundation

    Likely close Swatch reads warmer · listed warm

  7. ZOEVA

    230W Grace · Authentik Skin Natural Luminous Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  8. Dior

    041 Ochre · Diorskin Forever Undercover Foundation

    Likely close Swatch reads about the same · listed warm

  9. Il Makiage

    212-66065 65 · Woke Up Like This Flawless Base Foundation

    Likely close Swatch reads about the same · listed warm

  10. Clinique

    WN 22 Ecru · Even Better Glow Light Reflecting Makeup Broad Spectrum SPF 15

    Likely close Swatch reads about the same · listed neutral-warm

  11. L'Oréal

    W4.5, Light Medium · True Match Super-Blendable Foundation

    Likely close Swatch reads warmer

  12. Tarte

    42S tan sand · Shape Tape Pressed Powder Foundation

    Likely close Swatch reads deeper · listed warm

  13. Makeup Revolution

    P14.5 · Conceal & Define Satte Matte Powder Foundation

    Likely close Swatch reads about the same · listed neutral

  14. KIKO Milano

    4WG Warm Gold · Skin Lover Intensive Serum Foundation

    Likely close Swatch reads deeper · listed warm

  15. UOMA Beauty

    T3W Honey Honey · Say What?! Foundation

    Likely close Swatch reads about the same · listed olive

  16. Charlotte Tilbury

    7 MEDIUM · Unreal Skin Sheer Glow Tint Hydrating Foundation Stick

    Likely close Swatch reads about the same · listed warm

  17. bareMinerals

    08 Spice · Complexion Rescue Hydrating Foundation Stick Broad Spectrum SPF 25

    Likely close Swatch reads about the same · listed warm

  18. CoverGirl

    40 - Medium · Simply Ageless Skin Perfector Essence

    Likely close Swatch reads about the same

  19. It Cosmetics

    Tan · Bye Bye Foundation Full Coverage Moisturizer with SPF 50+

    Likely close Swatch reads deeper · listed warm

  20. jane iredale

    M3 · Beyond Matte Liquid Foundation

    Likely close Swatch reads about the same · listed warm

  21. Clarins

    106N · Skin Illusion Natural Hydrating Foundation SPF 15

    Likely close Swatch reads about the same · listed neutral

  22. Dose Of Colors

    120 Light Medium · Meet Your Hue Foundation

    Likely close Swatch reads warmer · listed warm

  23. e.l.f. Cosmetics

    7 Medium Warm · Halo Glow Skin Tint SPF 50

    Likely close Swatch reads about the same · listed warm

  24. Ulta Beauty

    Medium to Tan Peach · Velvet Matte Longwear Foundation

    Likely close Swatch reads about the same · listed warm

  25. Au Naturale

    Lucia · Zero Gravity C2P Foundation

    Likely close Swatch reads deeper · listed olive

  26. Morphe

    Hint of Walnut · Morphe 2 Hint Hint Skin Tint

    Likely close Swatch reads about the same · listed neutral-warm

  27. Natasha Denona

    P6 - Tan Peach · Hy-Glam Serum Foundation

    Likely close Swatch reads deeper · listed warm

  28. Laura Mercier

    Dune · Flawless Lumière Radiance-Perfecting Foundation

    Likely close Swatch reads warmer · listed cool

  29. Lancôme

    360 Versatile Honey III · Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation

    Likely close Swatch reads about the same

  30. Milani

    Deep Beige · Conceal + Perfect 2-in-1 Foundation + Concealer

    Likely close Swatch reads warmer

  31. Juvia's Place

    520 Tangier · I Am Magic Foundation

    Likely close Swatch reads deeper and warmer · listed warm

  32. Sephora Collection

    30 P · Best Skin Ever Liquid Foundation

    Likely close Swatch reads about the same · listed cool

  33. Dermablend

    50C Honey Beige · Cover Creme Full Coverage Foundation

    Likely close Swatch reads deeper · listed cool

  34. NARS

    M5 Valencia · Natural Radiant Longwear Foundation

    Likely close Swatch reads warmer · listed warm

  35. Wet n Wild

    Shell Bisque · PhotoFocus Stick Foundation

    Likely close Swatch reads about the same

  36. Too Faced

    Natural Beige · Born This Way Undetectable Medium-to-Full Coverage Foundation

    Worth sampling Swatch reads about the same · listed neutral

  37. Yves Saint Laurent

    BD40 · Touche Eclat All-In-One Glow Foundation

    Worth sampling Swatch reads about the same · listed neutral-warm

  38. beautyblender

    3.75 Warm · Bounce Liquid Whip Long Wear Foundation

    Worth sampling Swatch reads deeper · listed warm

  39. Hourglass

    Golden · Immaculate Liquid Powder Foundation

    Worth sampling Swatch reads warmer · listed warm

  40. Pacifica

    23NM Neutral Medium · Alight Clean Foundation

    Worth sampling Swatch reads warmer · listed neutral

Closest shade in the other 65 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Facefinity All Day Flawless 3 in 1 Foundation

Colours come from Max Factor's own website, checked October 2026. Test a shade on your jaw in daylight before you buy.