Foundation Shades

KVD Vegan Beauty

070 Tan in other brands

True Portrait Medium Coverage Shake Foundation · Liquid and cream

Depth
Lighter than 18% of the shades in our data
Undertone
Listed as neutral from its retail listing
Swatch
Reads in between warm and cool #a46748
Data
Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Tarte 53H deep honey in face tape foundation (likely close). In all, 139 ranges have a likely-close shade and 100 brands have one worth trying.

Closest shade in each brand

The 40 closest of 100 brands. The other 60 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. Tarte

    53H deep honey · face tape foundation

    Likely close Swatch reads about the same · listed warm

  2. Urban Decay

    10.0 · All Nighter Liquid Full Coverage Foundation

    Likely close Swatch reads about the same · listed warm

  3. KVD Vegan Beauty

    195 Deep · Lock-It Powder Foundation Refills

    Likely close Swatch reads about the same

  4. Becca Cosmetics

    4N2 Café · Ultimate Coverage 24 Hour Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  5. Lancôme

    13C · SKIN FEELS GOOD Skin Nourishing Foundation

    Likely close Swatch reads about the same · listed cool

  6. Natasha Denona

    94N · Transformatte Pore Vanishing Matte Foundation

    Likely close Swatch reads about the same · listed neutral

  7. Rare Beauty

    440C · Liquid Touch Weightless Foundation

    Likely close Swatch reads about the same · listed neutral-cool

  8. bareMinerals

    31 Mocha · BarePRO 24 hour Longwear Liquid Foundation with Mineral SPF 20

    Likely close Swatch reads about the same · listed cool

  9. Too Faced

    Honey · Born This Way Matte 24 Hour Foundation

    Likely close Swatch reads about the same · listed neutral

  10. Morphe

    Hint of Ginger · Morphe 2 Hint Hint Skin Tint

    Likely close Swatch reads about the same · listed neutral-warm

  11. Make Up For Ever

    Y505 · Ultra HD Invisible Cover Stick Foundation

    Likely close Swatch reads about the same · listed warm

  12. NARS

    Marquises · Soft Matte Complete Foundation

    Likely close Swatch reads about the same · listed warm

  13. Gucci

    430C · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

    Likely close Swatch reads about the same · listed cool

  14. NYX Professional Makeup

    Mahogany · Born To Glow Naturally Radiant Foundation

    Likely close Swatch reads about the same · listed neutral

  15. Clinique

    Medium Deep · Acne Solutions BB Cream SPF 40

    Likely close Swatch reads about the same

  16. Pat McGrath Labs

    22 Medium Deep · Sublime Perfection Foundation

    Likely close Swatch reads about the same · listed neutral-cool

  17. ColourPop

    185W Deep Dark · Pretty Fresh Foundation

    Likely close Swatch reads about the same · listed warm

  18. Tom Ford

    10.7 Amber · Traceless Foundation Stick

    Likely close Swatch reads about the same

  19. rms beauty

    88 · "Un" Cover-Up Cream Foundation

    Likely close Swatch reads about the same

  20. Milk Makeup

    Cinnamon · Blur Liquid Matte Foundation

    Likely close Swatch reads about the same · listed olive

  21. It Cosmetics

    Deep · Bye Bye Foundation Oil-Free Matte Full Coverage Moisturizer with SPF 50+

    Likely close Swatch reads about the same

  22. Givenchy

    N470 · Teint Couture Everwear 24H Foundation SPF 20

    Likely close Swatch reads about the same · listed neutral

  23. Charlotte Tilbury

    11.5 · Magic Foundation

    Likely close Swatch reads about the same · listed olive

  24. UOMA Beauty

    T3N Brown Sugar · Say What?! Foundation

    Likely close Swatch reads about the same · listed neutral

  25. Bobbi Brown

    Warm Walnut · Skin Long-Wear Weightless Foundation SPF 15

    Likely close Swatch reads about the same · listed warm

  26. Maybelline

    Deep Bronze · Super Stay Longwear Liquid Foundation 30Hr Wear

    Likely close Swatch reads about the same

  27. Cover FX

    P110 · Pressed Mineral Foundation

    Likely close Swatch reads cooler · listed cool

  28. Laura Mercier

    20 · Smooth Finish Foundation Powder

    Likely close Swatch reads about the same · listed cool

  29. florence by mills

    D180 · Like a Light Skin Tint

    Likely close Swatch reads about the same · listed warm

  30. CoverGirl

    D15 Warm Tawny · TruBlend Matte Made Liquid Foundation

    Likely close Swatch reads about the same · listed warm

  31. Origins

    710 · Pretty in Bloom SPF 20 Flower-Infused Long-Wear Foundation

    Likely close Swatch reads about the same · listed cool

  32. Dior

    6 Neutral · Dior Airflash Spray Foundation

    Likely close Swatch reads about the same · listed neutral

  33. Sephora Collection

    45 Tan Café Latte · 10 Hour Wear Perfection Foundation

    Likely close Swatch reads about the same · listed cool

  34. surratt beauty

    13 Surreal Skin · Surreal Skin Foundation Wand

    Likely close Swatch reads warmer · listed warm

  35. Wet n Wild

    Cocoa · PhotoFocus Liquid Foundation

    Likely close Swatch reads warmer

  36. L'Oréal

    Deep Amber · Infallible 24HR Fresh Wear Foundation In A Powder

    Likely close Swatch reads about the same

  37. Benefit Cosmetics

    Shade 11 · Hello Happy Air Stick Foundation SPF 20

    Likely close Swatch reads warmer · listed neutral

  38. Smashbox

    4.2 · Studio Skin 24 Hour Oil-Free Hydra Foundation

    Likely close Swatch reads about the same · listed neutral

  39. Haus Labs

    385 Medium · Triclone Skin Tech Medium Coverage Foundation

    Likely close Swatch reads about the same · listed neutral

  40. Armani Beauty

    13.5 · Luminous Silk Perfect Glow Flawless Oil-Free Foundation

    Likely close Swatch reads deeper · listed warm

Closest shade in the other 60 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in True Portrait Medium Coverage Shake Foundation

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.