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120 Chad in other brands

I Am Magic Foundation · Liquid and cream

Depth: Lighter than 1% of the shades in our data
Undertone: Listed as neutral from its retail listing
Swatch: Reads cooler than most shades this deep #4c2c26
Data: Retailer swatch, January 2021 (how we collect it)

This shade is deeper than most shades in our data, so many ranges won't go far enough. Look for the "Likely close" rows first.

The closest shade in another brand is Too Faced Truffle in Born This Way Undetectable Medium-to-Full Coverage Foundation (likely close). In all, 33 ranges have a likely-close shade and 55 brands have one worth trying.

Closest shade in each brand

The 40 closest of 55 brands. The other 15 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

Too Faced

Truffle · Born This Way Undetectable Medium-to-Full Coverage Foundation

Likely close Swatch reads about the same · listed warm
KVD Vegan Beauty

83 Deep C · Lock-It Foundation

Likely close Swatch reads about the same · listed cool
e.l.f. Cosmetics

65 Rich Neutral · Soft Glam Satin Foundation

Likely close Swatch reads warmer · listed neutral
Tarte

61H espresso · face tape foundation

Likely close Swatch reads warmer · listed warm
ZOEVA

440C Wise · Authentik Skin Natural Luminous Foundation

Likely close Swatch reads about the same · listed cool
Becca Cosmetics

6C2 Cacao · Ultimate Coverage 24 Hour Foundation

Likely close Swatch reads about the same · listed cool
Urban Decay

91WR · Stay Naked Weightless Liquid Foundation

Likely close Swatch reads about the same · listed warm
Anastasia Beverly Hills

560W · Luminous Foundation

Likely close Swatch reads warmer · listed warm
Morphe

F5.80 Neutral · Fluidity Full-Coverage Foundation

Likely close Swatch reads warmer · listed neutral
Dose Of Colors

140 Deep · Meet Your Hue Foundation

Likely close Swatch reads warmer · listed neutral
PÜR

DPP4 Coffee · 4-In-1 Love Your Selfie Longwear Foundation & Concealer

Likely close Swatch reads lighter · listed cool
Haus Labs

500 Deep · Triclone Skin Tech Medium Coverage Foundation

Likely close Swatch reads lighter and cooler · listed neutral
Milani

Rich Mahogany · Screen Queen Foundation

Likely close Swatch reads lighter and warmer
NYX Professional Makeup

Deep Ebony · Born To Glow Naturally Radiant Foundation

Likely close Swatch reads warmer · listed neutral
Makeup Revolution

F18 · Fast Base Stick Foundation

Likely close Swatch reads much warmer · listed warm
Givenchy

W480 · Teint Couture City Balm Radiant Perfecting Skin Tint SPF 25

Likely close Swatch reads lighter · listed warm
Pat McGrath Labs

35 Deep · Sublime Perfection Foundation

Likely close Swatch reads much warmer · listed neutral-cool
NARS

D8 Ambato · Natural Radiant Longwear Foundation

Likely close Swatch reads deeper and much warmer · listed neutral
Fenty Beauty

498 · Pro Filt'r Soft Matte Powder Foundation

Likely close Swatch reads lighter · listed neutral
Rare Beauty

560W · Liquid Touch Weightless Foundation

Likely close Swatch reads lighter and warmer · listed warm
L'Oréal

115 Rich Ebony · Infallible Pro-Matte Liquid Longwear Foundation

Likely close Swatch reads warmer
Beauty Bakerie

301 Neutral · InstaBake Aqua Glass Foundation

Likely close Swatch reads warmer · listed neutral
Exa

110 Fazon · High Fidelity Foundation

Likely close Swatch reads lighter and warmer · listed neutral
MAC

NW58 · Studio Fix Fluid SPF 15 24HR Matte Foundation + Oil Control

Worth sampling Swatch reads much warmer · listed neutral
Il Makiage

212-66240 240 · Woke Up Like This Flawless Base Foundation

Worth sampling Swatch reads much warmer · listed cool
Kosas

Rich Deep Neutral 450 · Revealer Skin-Improving Foundation SPF 25

Worth sampling Swatch reads deeper and much warmer · listed neutral
Smashbox

4.7 · Studio Skin 24 Hour Oil-Free Hydra Foundation

Worth sampling Swatch reads lighter and warmer · listed neutral
Estée Lauder

8C2 Intense Java · Futurist Hydra Rescue Moisturizing Makeup SPF 45

Worth sampling Swatch reads lighter · listed cool
Ulta Beauty

Dark Neutral · Youthful Glow Foundation Serum Drops

Worth sampling Swatch reads lighter and warmer · listed neutral
Dermablend

90N · Flawless Creator Liquid Foundation Drops

Worth sampling Swatch reads much warmer · listed neutral
Catrice

098 Deep Mocha · HD Liquid Coverage Foundation

Worth sampling Swatch reads much warmer
Gucci

580N · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

Worth sampling Swatch reads lighter and much warmer · listed neutral
Maybelline

380 Espresso · Fit Me Matte + Poreless Liquid Foundation

Worth sampling Swatch reads lighter and warmer
Lancôme

552 Suede C · Teint Idole Ultra Wear 24H Long Wear Foundation

Worth sampling Swatch reads lighter and much warmer · listed cool
CoverGirl

3 Deep Cool · Full Spectrum Matte Ambition All Day Foundation

Worth sampling Swatch reads lighter and warmer · listed cool
Natasha Denona

NR15 - Deep Neutral Rosy · Hy-Glam Serum Foundation

Worth sampling Swatch reads much warmer · listed neutral-cool
beautyblender

4.75 Neutral · Bounce Liquid Whip Long Wear Foundation

Worth sampling Swatch reads deeper and much warmer · listed neutral
Au Naturale

Java · Zero Gravity C2P Foundation

Worth sampling Swatch reads much lighter and warmer · listed cool
Charlotte Tilbury

17 NEUTRAL · Airbrush Flawless Foundation

Worth sampling Swatch reads deeper and much warmer · listed neutral
It Cosmetics

62 Deep Cool · Your Skin But Better Foundation + Skincare

Worth sampling Swatch reads lighter and much warmer · listed cool

Closest shade in the other 15 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in I Am Magic Foundation

130 Mali (lighter)
110 Senegal (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.