beautyblender

4.70 Cool in other brands

Bounce Liquid Whip Long Wear Foundation · Liquid and cream

Depth

Lighter than 1% of the shades in our data

Undertone

Listed as cool from its name

Swatch

Reads warmer than most shades this deep #542911

Data

Retailer swatch, January 2021 (how we collect it)

Listed as cool, but its swatch reads warmer than most shades this deep. Retailer swatches don't always show undertone well, so give the listed undertone more weight.

This shade is deeper than most shades in our data, so many ranges won't go far enough. Look for the "Likely close" rows first.

The closest shade in another brand is L'Oréal W10.5, Deep in True Match Super-Blendable Foundation (likely close). In all, 13 ranges have a likely-close shade and 55 brands have one worth trying.

Closest shade in each brand

The 40 closest of 55 brands. The other 15 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

1. L'Oréal

   W10.5, Deep · True Match Super-Blendable Foundation

   Likely close Swatch reads about the same

2. Fenty Beauty

   495 · Pro Filt'r Soft Matte Longwear Foundation

   Likely close Swatch reads cooler

3. Kosas

   Rich Deep Neutral 440 · Revealer Skin-Improving Foundation SPF 25

   Likely close Swatch reads about the same · listed neutral

4. La Mer

   410 Espresso · The Soft Fluid Long Wear Foundation SPF 20

   Likely close Swatch reads cooler · listed cool

5. Haus Labs

   540 Deep · Triclone Skin Tech Medium Coverage Foundation

   Likely close Swatch reads lighter and cooler · listed neutral

6. Natasha Denona

   NR15 - Deep Neutral Rosy · Hy-Glam Serum Foundation

   Likely close Swatch reads about the same · listed neutral-cool

7. Charlotte Tilbury

   16 COOL · Airbrush Flawless Foundation

   Likely close Swatch reads lighter · listed cool

8. Anastasia Beverly Hills

   530N · Luminous Foundation

   Likely close Swatch reads lighter · listed neutral-cool

9. Pat McGrath Labs

   34 Deep · Sublime Perfection Foundation

   Likely close Swatch reads lighter · listed neutral-warm

10. Il Makiage

    212-66240 240 · Woke Up Like This Flawless Base Foundation

    Likely close Swatch reads cooler · listed cool

11. Marc Jacobs Beauty

    R590 Deep · Shameless Youthful-Look 24H Foundation SPF 25

    Likely close Swatch reads lighter · listed cool

12. NARS

    D7.5 Port Louis · Natural Radiant Longwear Foundation

    Likely close Swatch reads lighter and cooler · listed neutral

13. Lancôme

    560 Suede C · Teint Idole Ultra Wear 24H Long Wear Foundation

    Worth sampling Swatch reads lighter · listed cool

14. Tarte

    61N espresso neutral · face tape foundation

    Worth sampling Swatch reads cooler · listed neutral

15. e.l.f. Cosmetics

    8.5 Rich Neutral Warm · Halo Glow Liquid Filter

    Worth sampling Swatch reads lighter · listed neutral-warm

16. It Cosmetics

    62 Deep Cool · Your Skin But Better Foundation + Skincare

    Worth sampling Swatch reads lighter and cooler · listed cool

17. MAC

    NC63 · Studio Fix Fluid SPF 15 24HR Matte Foundation + Oil Control

    Worth sampling Swatch reads lighter and cooler · listed neutral

18. Too Faced

    Tiramisu · Born This Way Undetectable Medium-to-Full Coverage Foundation

    Worth sampling Swatch reads lighter and cooler · listed warm

19. Dose Of Colors

    136 Deep · Meet Your Hue Foundation

    Worth sampling Swatch reads lighter · listed neutral-warm

20. Makeup Revolution

    F16.5 · Conceal & Define Full Coverage Foundation

    Worth sampling Swatch reads lighter and cooler · listed olive

21. Smith & Cult

    500 Cool · Veiled Threat Weightless Micro-Blurring Foundation

    Worth sampling Swatch reads lighter and warmer · listed cool

22. Physicians Formula

    DpN4 · The Healthy Foundation SPF 20

    Worth sampling Swatch reads lighter

23. Becca Cosmetics

    6N1 Espresso · Ultimate Coverage 24 Hour Foundation

    Worth sampling Swatch reads lighter and cooler · listed neutral

24. Urban Decay

    90 · Hydromaniac Glowy Tinted Hydrator Foundation

    Worth sampling Swatch reads lighter and cooler · listed neutral

25. Morphe

    F5.70 Warm · Fluidity Full-Coverage Foundation

    Worth sampling Swatch reads lighter and cooler · listed warm

26. Estée Lauder

    8N1 Espresso · Double Wear Stay-in-Place Makeup

    Worth sampling Swatch reads lighter · listed neutral

27. Rare Beauty

    560W · Liquid Touch Weightless Foundation

    Worth sampling Swatch reads lighter and much cooler · listed warm

28. Ulta Beauty

    Deep Cool · Effortless Effect Foundation

    Worth sampling Swatch reads lighter and cooler · listed cool

29. NYX Professional Makeup

    Warm Walnut · Born To Glow Naturally Radiant Foundation

    Worth sampling Swatch reads lighter and cooler · listed warm

30. Juvia's Place

    130 Mali · I Am Magic Foundation

    Worth sampling Swatch reads lighter and much cooler · listed warm

31. KVD Vegan Beauty

    81 Deep C · Lock-It Foundation

    Worth sampling Swatch reads lighter and cooler · listed cool

32. L.A. Girl

    Dark Chocolate · Pro Coverage Liquid Foundation

    Worth sampling Swatch reads lighter and cooler

33. Dermablend

    75W · Flawless Creator Liquid Foundation Drops

    Worth sampling Swatch reads much lighter · listed warm

34. PÜR

    DPN4 Coffee · 4-in-1 Pressed Mineral Powder Foundation SPF 15

    Worth sampling Swatch reads much lighter and cooler · listed neutral

35. ZOEVA

    430N Warrior · Authentik Skin Natural Luminous Foundation

    Worth sampling Swatch reads much cooler · listed neutral

36. Smashbox

    4.7 · Studio Skin 24 Hour Oil-Free Hydra Foundation

    Worth sampling Swatch reads lighter and much cooler · listed neutral

37. Gucci

    580N · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

    Worth sampling Swatch reads lighter and cooler · listed neutral

38. Milani

    Rich Mahogany · Screen Queen Foundation

    Worth sampling Swatch reads lighter and much cooler

39. Make Up For Ever

    R550 · Ultra HD Invisible Cover Foundation

    Worth sampling Swatch reads much lighter and cooler · listed cool

40. Maybelline

    Java · Fit Me Dewy + Smooth Foundation

    Worth sampling Swatch reads lighter and much warmer

Closest shade in the other 15 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

• Armani Beauty 15
• Au Naturale Goa
• bareMinerals 11 Cedar
• Beauty Bakerie 303 Warm
• Benefit Cosmetics Shade 11 Dark Neutral
• BLK/OPL Suede Mocha
• Catrice 098 Deep Mocha
• Clinique CN 126 Espresso
• Elcie Cosmetics Chestnut
• Exa 110 Fazon
• Givenchy W480
• Hourglass Chestnut
• Pacifica 01CD Cool Deep
• Sephora Collection 65 Deep Dark Ebony
• UOMA Beauty T2N Black Pearl

Filter every range in the shade finder

Next to it in Bounce Liquid Whip Long Wear Foundation

• 4.60 Neutral (lighter)
• 4.75 Neutral (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.