It Cosmetics

Deep in other brands

CC+ Cream Illumination SPF 50+ · Skin tint, BB and CC

Depth

Lighter than 6% of the shades in our data

Undertone

Listed as neutral from its retail listing

Swatch

Reads cooler than most shades this deep #85412f

Data

Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is It Cosmetics Deep in Bye Bye Foundation Full Coverage Moisturizer with SPF 50+ (likely close). In all, 31 ranges have a likely-close shade and 84 brands have one worth trying.

Closest shade in each brand

The 40 closest of 84 brands. The other 44 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

1. It Cosmetics

   Deep · Bye Bye Foundation Full Coverage Moisturizer with SPF 50+

   Likely close Swatch reads about the same · listed neutral

2. Smashbox

   4.35 · Studio Skin 24 Hour Oil-Free Hydra Foundation

   Likely close Swatch reads about the same · listed cool

3. NARS

   D7.5 Port Louis · Light Reflecting Advanced Skincare Foundation

   Likely close Swatch reads about the same · listed neutral

4. Smith & Cult

   470 Cool · Veiled Threat Weightless Micro-Blurring Foundation

   Likely close Swatch reads about the same · listed cool

5. e.l.f. Cosmetics

   Espresso · Flawless Finish Foundation

   Likely close Swatch reads about the same · listed olive

6. Ulta Beauty

   Dark Cool · Youthful Glow Foundation Serum Drops

   Likely close Swatch reads about the same · listed cool

7. Juvia's Place

   150 Kano · I Am Magic Foundation

   Likely close Swatch reads warmer · listed warm

8. Estée Lauder

   7W2 Rich Spice · Futurist Hydra Rescue Moisturizing Makeup SPF 45

   Likely close Swatch reads about the same · listed neutral

9. Too Faced

   Spiced Rum · Born This Way Undetectable Medium-to-Full Coverage Foundation

   Likely close Swatch reads deeper and warmer · listed cool

10. Il Makiage

    212-66225 225 · Woke Up Like This Flawless Base Foundation

    Likely close Swatch reads warmer · listed cool

11. KVD Vegan Beauty

    230 Rich Deep · Lock-It Powder Foundation Refills

    Likely close Swatch reads warmer

12. PÜR

    DPP1 Deeper · 4-in-1 Pressed Mineral Powder Foundation SPF 15

    Likely close Swatch reads warmer · listed neutral-warm

13. MAC

    NW50 · Pro Longwear Nourishing Waterproof Foundation

    Likely close Swatch reads warmer · listed neutral

14. Marc Jacobs Beauty

    86 Cocoa Deep · Re(marc)able Full Cover Foundation Concentrate

    Likely close Swatch reads warmer · listed cool

15. Makeup Revolution

    F18 · Conceal & Define Full Coverage Foundation

    Likely close Swatch reads cooler · listed warm

16. Tarte

    Deep Honey · Clay Stick Foundation

    Likely close Swatch reads lighter · listed warm

17. Charlotte Tilbury

    14 NEUTRAL · Airbrush Flawless Foundation

    Likely close Swatch reads warmer · listed neutral

18. Gucci

    540C · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

    Likely close Swatch reads about the same · listed cool

19. J.Cat Beauty

    Autumn Spice · Aquasurance Compact Foundation

    Likely close Swatch reads warmer

20. Rare Beauty

    540C · Liquid Touch Weightless Foundation

    Likely close Swatch reads about the same · listed cool

21. Natasha Denona

    RN9 - Deep Rosy Neutral · Hy-Glam Serum Foundation

    Likely close Swatch reads warmer · listed neutral-cool

22. Morphe

    F4.100 Warm · Fluidity Full-Coverage Foundation

    Likely close Swatch reads warmer · listed warm

23. Becca Cosmetics

    5W3 Cardamom · Ultimate Coverage 24 Hour Foundation

    Likely close Swatch reads warmer · listed warm

24. Pacifica

    01CD Cool Deep · Alight Clean Foundation

    Likely close Swatch reads warmer · listed cool

25. Kosas

    9.5 Tone · Tinted Face Oil Foundation

    Worth sampling Swatch reads lighter and warmer · listed neutral

26. Dermablend

    80N Cinnamon · Smooth Liquid Camo Foundation

    Worth sampling Swatch reads warmer · listed neutral-cool

27. Lancôme

    550 Suede · Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation

    Worth sampling Swatch reads warmer

28. Dior

    080 Ebony · Diorskin Forever Undercover Foundation

    Worth sampling Swatch reads warmer · listed neutral

29. Dose Of Colors

    131 Dark · Meet Your Hue Foundation

    Worth sampling Swatch reads warmer · listed neutral-cool

30. Armani Beauty

    17 · Neo Nude Foundation

    Worth sampling Swatch reads warmer · listed neutral

31. Fenty Beauty

    460 · Pro Filt'r Soft Matte Powder Foundation

    Worth sampling Swatch reads warmer · listed cool

32. Yves Saint Laurent

    B95 · All Hours Longwear Natural Matte Foundation

    Worth sampling Swatch reads warmer · listed neutral

33. Bobbi Brown

    10.25 Cool Espresso · Skin Foundation SPF 15

    Worth sampling Swatch reads warmer · listed cool

34. La Mer

    420 Terra · The Soft Fluid Long Wear Foundation SPF 20

    Worth sampling Swatch reads warmer · listed neutral

35. Milani

    Caramel Brown · Conceal + Perfect Smooth Finish Cream-To-Powder Foundation

    Worth sampling Swatch reads about the same

36. Benefit Cosmetics

    Shade 12 Dark Warm · Hello Happy Flawless Brightening Foundation SPF 15

    Worth sampling Swatch reads lighter · listed warm

37. Make Up For Ever

    R550 · Reboot Active Care Revitalizing Foundation

    Worth sampling Swatch reads deeper and warmer · listed cool

38. Urban Decay

    12.0 · All Nighter Liquid Full Coverage Foundation

    Worth sampling Swatch reads warmer · listed warm

39. Laura Mercier

    Espresso · Flawless Lumière Radiance-Perfecting Foundation

    Worth sampling Swatch reads warmer · listed neutral

40. bareMinerals

    10 Sienna · Complexion Rescue Hydrating Foundation Stick Broad Spectrum SPF 25

    Worth sampling Swatch reads much warmer · listed cool

Closest shade in the other 44 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

• Almay 900 Cappuccino
• Anastasia Beverly Hills 490W
• Au Naturale Punaluu
• Beauty Bakerie 307 Cool Neutral
• beautyblender 4.55 Cool
• Black Up 12 HC
• BLK/OPL Carob
• boscia La Jolla
• Catrice 092 Warm Spices
• Clinique CN 126 Espresso
• ColourPop 213C Deep Dark
• Cover FX N110
• CoverGirl 1 Deep Cool
• Elcie Cosmetics Almond
• Exa 150 Dequan
• Givenchy W430
• Haus Labs 510 Deep
• Hourglass Walnut
• Huda Beauty 530R Coffee Bean
• ILIA 17 Miho
• jane iredale M18
• Juice Beauty 29 Deep
• KIKO Milano Cocoa
• L.A. Girl Rich Cocoa
• L'Oréal 520 - Sienna
• Lorac 24
• Maybelline 370 Deep Bronze
• Milk Makeup Espresso
• Nudestix 10 Nude
• NYX Professional Makeup Deep Rich
• Pat McGrath Labs 33 Deep
• Perricone MD Rich
• Physicians Formula DpW2
• Pretty Vulgar Darling At Dusk
• Revlon 420 Mahogany
• rms beauty 111
• Sephora Collection 65 Deep Dark Ebony
• Shiseido 540
• surratt beauty 15 Surreal Skin
• The Ordinary 3.3 N
• Tom Ford 13.0 Espresso
• UOMA Beauty T2N Black Pearl
• Wet n Wild Mahogany
• ZOEVA 410W Strong

Filter every range in the shade finder

Next to it in CC+ Cream Illumination SPF 50+

• Rich Honey (lighter)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.