Foundation Shades

Juvia's Place

150 Kano in other brands

I Am Magic Foundation · Liquid and cream

Depth
Lighter than 7% of the shades in our data
Undertone
Listed as warm from its retail listing
Swatch
Reads cooler than most shades this deep #8b4329
Data
Retailer swatch, January 2021 (how we collect it)

Listed as warm, but its swatch reads cooler than most shades this deep. Retailer swatches don't always show undertone well, so give the listed undertone more weight.

The closest shade in another brand is Smashbox 4.3 in Studio Skin 24 Hour Oil-Free Hydra Foundation (likely close). In all, 46 ranges have a likely-close shade and 83 brands have one worth trying.

Closest shade in each brand

The 40 closest of 83 brands. The other 43 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. Smashbox

    4.3 · Studio Skin 24 Hour Oil-Free Hydra Foundation

    Likely close Swatch reads about the same · listed neutral

  2. Smith & Cult

    480 Neutral · Veiled Threat Weightless Micro-Blurring Foundation

    Likely close Swatch reads about the same · listed neutral

  3. NARS

    D7.5 Port Louis · Light Reflecting Advanced Skincare Foundation

    Likely close Swatch reads about the same · listed neutral

  4. Tarte

    55W rich warm · face tape foundation

    Likely close Swatch reads about the same · listed neutral

  5. Ulta Beauty

    Deep Neutral · Youthful Glow Foundation Serum Drops

    Likely close Swatch reads about the same · listed neutral

  6. Too Faced

    Mahogany · Born This Way Matte 24 Hour Foundation

    Likely close Swatch reads about the same · listed warm

  7. L'Oréal

    520 - Sienna · Infallible 32 Hour Lightweight Fresh Wear Longwear Foundation

    Likely close Swatch reads about the same

  8. e.l.f. Cosmetics

    Espresso · Flawless Finish Foundation

    Likely close Swatch reads about the same · listed olive

  9. Kosas

    9.5 Tone · Tinted Face Oil Foundation

    Likely close Swatch reads about the same · listed neutral

  10. Il Makiage

    212-66225 225 · Woke Up Like This Flawless Base Foundation

    Likely close Swatch reads about the same · listed cool

  11. It Cosmetics

    Deep · Bye Bye Foundation Full Coverage Moisturizer with SPF 50+

    Likely close Swatch reads cooler · listed neutral

  12. Lancôme

    550 Suede · Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation

    Likely close Swatch reads about the same

  13. MAC

    NW50 · Pro Longwear Nourishing Waterproof Foundation

    Likely close Swatch reads about the same · listed neutral

  14. Bobbi Brown

    Walnut · Skin Long-Wear Weightless Foundation SPF 15

    Likely close Swatch reads warmer · listed cool

  15. Charlotte Tilbury

    14 NEUTRAL · Airbrush Flawless Foundation

    Likely close Swatch reads about the same · listed neutral

  16. Pacifica

    02ND Neutral Deep · Alight Clean Foundation

    Likely close Swatch reads warmer · listed neutral

  17. Catrice

    092 Warm Spices · True Skin Hydrating Foundation

    Likely close Swatch reads warmer · listed warm

  18. bareMinerals

    31 Mocha · BAREPRO Performance Wear Liquid Foundation Broad Spectrum SPF 20

    Likely close Swatch reads warmer · listed cool

  19. Dermablend

    80W Chocolate Brown · Cover Creme Full Coverage Foundation

    Likely close Swatch reads warmer · listed neutral

  20. Natasha Denona

    RN9 - Deep Rosy Neutral · Hy-Glam Serum Foundation

    Likely close Swatch reads about the same · listed neutral-cool

  21. KVD Vegan Beauty

    230 Rich Deep · Lock-It Powder Foundation Refills

    Likely close Swatch reads about the same

  22. Marc Jacobs Beauty

    86 Cocoa Deep · Re(marc)able Full Cover Foundation Concentrate

    Likely close Swatch reads about the same · listed cool

  23. PÜR

    DPP1 Deeper · 4-in-1 Pressed Mineral Powder Foundation SPF 15

    Likely close Swatch reads about the same · listed neutral-warm

  24. Pat McGrath Labs

    33 Deep · Sublime Perfection Foundation

    Likely close Swatch reads warmer · listed cool

  25. Morphe

    Hint of Cocoa · Morphe 2 Hint Hint Skin Tint

    Likely close Swatch reads lighter · listed neutral

  26. Rare Beauty

    500N · Liquid Touch Weightless Foundation

    Likely close Swatch reads warmer · listed neutral-warm

  27. Benefit Cosmetics

    11 · Mini Hello Happy Flawless Brightening Foundation SPF 15

    Likely close Swatch reads lighter and warmer · listed neutral

  28. La Mer

    420 Terra · The Soft Fluid Long Wear Foundation SPF 20

    Likely close Swatch reads warmer · listed neutral

  29. Laura Mercier

    Truffle · Flawless Fusion Ultra-Longwear Foundation

    Likely close Swatch reads lighter and warmer · listed neutral

  30. Dose Of Colors

    131 Dark · Meet Your Hue Foundation

    Likely close Swatch reads warmer · listed neutral-cool

  31. Becca Cosmetics

    5W3 Cardamom · Ultimate Coverage 24 Hour Foundation

    Worth sampling Swatch reads about the same · listed warm

  32. L.A. Girl

    Rich Cocoa · Pro Coverage Liquid Foundation

    Worth sampling Swatch reads warmer

  33. ZOEVA

    400C Spirited · Authentik Skin Natural Luminous Foundation

    Worth sampling Swatch reads about the same · listed cool

  34. Almay

    900 Cappuccino · Clear Complexion Make Myself Clear Makeup

    Worth sampling Swatch reads lighter and warmer

  35. Dior

    080 Ebony · Diorskin Forever Undercover Foundation

    Worth sampling Swatch reads about the same · listed neutral

  36. Estée Lauder

    7N1 Deep Amber · Double Wear Light Soft Matte Hydra Makeup

    Worth sampling Swatch reads about the same · listed neutral

  37. J.Cat Beauty

    Autumn Spice · Aquasurance Compact Foundation

    Worth sampling Swatch reads about the same

  38. Clinique

    CN 126 Espresso · Even Better Glow Light Reflecting Makeup Broad Spectrum SPF 15

    Worth sampling Swatch reads warmer · listed neutral-cool

  39. Lorac

    24 · PRO Soft Focus Longwear Foundation

    Worth sampling Swatch reads warmer · listed warm

  40. Wet n Wild

    Mahogany · PhotoFocus Liquid Foundation

    Worth sampling Swatch reads lighter and warmer

Closest shade in the other 43 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in I Am Magic Foundation

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.