Foundation Shades

CoverGirl

Tan Neutral in other brands

Full Spectrum Matte Ambition All Day Foundation · Liquid and cream

Depth
Lighter than 27% of the shades in our data
Undertone
Listed as neutral from its name
Swatch
Reads in between warm and cool #b27d5b
Data
Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Yves Saint Laurent BD70 in Touche Eclat Le Teint Radiant Liquid Foundation (likely close). In all, 158 ranges have a likely-close shade and 104 brands have one worth trying.

Closest shade in each brand

The 40 closest of 104 brands. The other 64 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. Yves Saint Laurent

    BD70 · Touche Eclat Le Teint Radiant Liquid Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  2. e.l.f. Cosmetics

    31 Medium Neutral · Soft Glam Satin Foundation

    Likely close Swatch reads about the same · listed neutral

  3. Too Faced

    Maple · Born This Way Pressed Powder Foundation

    Likely close Swatch reads about the same · listed neutral

  4. CoverGirl

    T80 Toasted Caramel · TruBlend Matte Made Liquid Foundation

    Likely close Swatch reads about the same

  5. Haus Labs

    330 Medium · Triclone Skin Tech Medium Coverage Foundation

    Likely close Swatch reads about the same · listed olive

  6. Make Up For Ever

    Y505 · Reboot Active Care Revitalizing Foundation

    Likely close Swatch reads about the same · listed cool

  7. The Ordinary

    3.1 R · Coverage Foundation

    Likely close Swatch reads about the same · listed cool

  8. BLK/OPL

    Kalahari Sand · Pore Perfecting Liquid Foundation

    Likely close Swatch reads about the same · listed warm

  9. Tarte

    40N · Maracuja Hydrating Tinted Moisturizer

    Likely close Swatch reads about the same · listed neutral

  10. Physicians Formula

    Tan · Silk Foundation Elixir

    Likely close Swatch reads about the same

  11. Estée Lauder

    5N1 Rich Ginger · Double Wear Light Soft Matte Hydra Makeup

    Likely close Swatch reads about the same · listed neutral

  12. Bobbi Brown

    Neutral Honey · Skin Foundation Stick

    Likely close Swatch reads about the same · listed neutral

  13. PÜR

    DN2 Walnut · 4-In-1 Love Your Selfie Longwear Foundation & Concealer

    Likely close Swatch reads about the same · listed neutral

  14. Cover FX

    G80 · Pressed Mineral Foundation

    Likely close Swatch reads about the same · listed warm

  15. Laura Mercier

    5N1 · Tinted Moisturizer Natural Skin Perfector Broad Spectrum SPF 30

    Likely close Swatch reads about the same · listed neutral

  16. NARS

    Cuzco · Pure Radiant Tinted Moisturizer Broad Spectrum SPF 30

    Likely close Swatch reads about the same · listed warm

  17. Milk Makeup

    Maple · Flex Foundation Stick

    Likely close Swatch reads about the same · listed warm

  18. Givenchy

    P395 · Teint Couture Everwear 24H Foundation SPF 20

    Likely close Swatch reads about the same · listed cool

  19. Milani

    Natural Tan · Conceal + Perfect 2-in-1 Foundation + Concealer

    Likely close Swatch reads about the same

  20. Perricone MD

    Tan · No Makeup Foundation Serum Broad Spectrum SPF 20

    Likely close Swatch reads about the same

  21. beautyblender

    4.00 Neutral/Olive · Bounce Liquid Whip Long Wear Foundation

    Likely close Swatch reads about the same · listed olive

  22. Hourglass

    No. 5 Warm Beige · Veil Fluid Makeup

    Likely close Swatch reads about the same · listed warm

  23. W3LL People

    Rich Mocha · Narcissist Foundation Stick

    Likely close Swatch reads about the same

  24. florence by mills

    T140 · Like a Light Skin Tint

    Likely close Swatch reads about the same · listed neutral-cool

  25. bareMinerals

    8.5 Terra · Complexion Rescue Hydrating Foundation Stick Broad Spectrum SPF 25

    Likely close Swatch reads about the same · listed warm

  26. Kosas

    Medium Deep Neutral 320 · Revealer Skin-Improving Foundation SPF 25

    Likely close Swatch reads about the same · listed neutral

  27. Urban Decay

    80WR · Stay Naked The Fix Powder Foundation

    Likely close Swatch reads about the same · listed warm

  28. NYX Professional Makeup

    Cinnamon · Born To Glow Naturally Radiant Foundation

    Likely close Swatch reads about the same · listed warm

  29. Beauty Bakerie

    319 Neutral · InstaBake Aqua Glass Foundation

    Likely close Swatch reads cooler · listed neutral

  30. Fenty Beauty

    340 · Pro Filt'r Hydrating Longwear Foundation

    Likely close Swatch reads about the same · listed cool

  31. Anastasia Beverly Hills

    335W · Luminous Foundation

    Likely close Swatch reads warmer · listed warm

  32. Tom Ford

    9.7 Cool Dusk · Traceless Soft Matte Foundation

    Likely close Swatch reads about the same · listed cool

  33. KVD Vegan Beauty

    063 Tan · True Portrait Medium Coverage Shake Foundation

    Likely close Swatch reads warmer · listed warm

  34. Armani Beauty

    11 · Power Fabric Longwear High Cover Foundation SPF 25

    Likely close Swatch reads about the same · listed olive

  35. Sephora Collection

    40 Honey Bronze · 10 Hour Wear Perfection Foundation

    Likely close Swatch reads about the same · listed warm

  36. Benefit Cosmetics

    Shade 9 · Hello Happy Air Stick Foundation SPF 20

    Likely close Swatch reads about the same · listed neutral-warm

  37. Guerlain

    06C · L'Essentiel Natural Longwear Foundation SPF 20

    Likely close Swatch reads about the same · listed cool

  38. surratt beauty

    9 Surreal Skin · Surreal Skin Foundation Wand

    Likely close Swatch reads warmer · listed warm

  39. Exa

    240 Reilly · High Fidelity Foundation

    Likely close Swatch reads about the same · listed warm

  40. Makeup Revolution

    F9.2 · Conceal & Define Full Coverage Foundation

    Likely close Swatch reads about the same

Closest shade in the other 64 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Full Spectrum Matte Ambition All Day Foundation

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.