Foundation Shades

ColourPop

170N Dark in other brands

Pretty Fresh Foundation · Liquid and cream

Depth
Lighter than 27% of the shades in our data
Undertone
Listed as neutral from its retail listing
Swatch
Reads cooler than most shades this deep #ac7f67
Data
Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Jouer Cosmetics Chai in Essential High Coverage Crème Foundation (likely close). In all, 88 ranges have a likely-close shade and 99 brands have one worth trying.

Closest shade in each brand

The 40 closest of 99 brands. The other 59 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. Jouer Cosmetics

    Chai · Essential High Coverage Crème Foundation

    Likely close Swatch reads about the same · listed neutral

  2. boscia

    Newport · Skin Perfecting BB Cream Broad Spectrum SPF 30

    Likely close Swatch reads about the same · listed cool

  3. Cover FX

    N40 · Natural Finish Foundation

    Likely close Swatch reads about the same · listed neutral

  4. Charlotte Tilbury

    11 · Magic Foundation

    Likely close Swatch reads about the same · listed warm

  5. Sephora Collection

    62 Toffee Spice · Matte Perfection Powder Foundation

    Likely close Swatch reads about the same

  6. Make Up For Ever

    R540Dark · Matte Velvet Skin Blurring Powder Foundation

    Likely close Swatch reads about the same · listed warm

  7. Hourglass

    Golden Amber · Immaculate Liquid Powder Foundation

    Likely close Swatch reads about the same · listed warm

  8. Dermablend

    50W · Flawless Creator Liquid Foundation Drops

    Likely close Swatch reads about the same · listed warm

  9. Natasha Denona

    94 NDeep · Foundation X+

    Likely close Swatch reads about the same · listed neutral

  10. Juice Beauty

    23 Medium Tawny · PHYTO-PIGMENTS Flawless Serum Foundation

    Likely close Swatch reads about the same · listed warm

  11. Josie Maran

    RG75 Reverent · Vibrancy Argan Oil Foundation Fluid

    Likely close Swatch reads about the same · listed neutral

  12. Givenchy

    W370 · Teint Couture City Balm Radiant Perfecting Skin Tint SPF 25

    Likely close Swatch reads about the same · listed warm

  13. La Mer

    460 Sienna · The Soft Fluid Long Wear Foundation SPF 20

    Likely close Swatch reads about the same · listed warm

  14. Guerlain

    06N · L'Essentiel Natural Longwear Foundation SPF 20

    Likely close Swatch reads about the same · listed neutral

  15. Tarte

    46S · SEA Water Foundation Broad Spectrum SPF 15

    Likely close Swatch reads about the same

  16. Clinique

    Silk Maple · Superbalanced Silk Makeup Broad Spectrum 15

    Likely close Swatch reads about the same

  17. It Cosmetics

    Rich Honey · CC+ Cream Oil-Free Matte with SPF 40

    Likely close Swatch reads about the same · listed warm

  18. Bobbi Brown

    Neutral Honey · Skin Foundation Stick

    Likely close Swatch reads about the same · listed neutral

  19. Huda Beauty

    520G · #FauxFilter Skin Finish Buildable Coverage Foundation Stick

    Likely close Swatch reads about the same · listed warm

  20. Il Makiage

    212-66150 150 · Woke Up Like This Flawless Base Foundation

    Likely close Swatch reads about the same · listed cool

  21. e.l.f. Cosmetics

    31 Medium Neutral · Soft Glam Satin Foundation

    Likely close Swatch reads about the same · listed neutral

  22. NARS

    Cuzco · Pure Radiant Tinted Moisturizer Broad Spectrum SPF 30

    Likely close Swatch reads warmer · listed warm

  23. Laura Mercier

    6N1 · Tinted Moisturizer Natural Skin Perfector Broad Spectrum SPF 30

    Likely close Swatch reads warmer · listed neutral

  24. Wander Beauty

    Golden Rich · Wanderlust Powder Foundation

    Likely close Swatch reads warmer · listed warm

  25. Bite Beauty

    D155 · Changemaker Supercharged Micellar Foundation

    Likely close Swatch reads cooler · listed warm

  26. Shiseido

    450 Copper · Synchro Skin Self-Refreshing Custom Finish Powder Foundation

    Likely close Swatch reads cooler

  27. bareMinerals

    26 Warm Dark · Matte Loose Powder Mineral Foundation SPF 15

    Likely close Swatch reads warmer · listed warm

  28. Haus Labs

    330 Medium · Triclone Skin Tech Medium Coverage Foundation

    Likely close Swatch reads warmer · listed olive

  29. Milk Makeup

    Golden Deep · Blur Liquid Matte Foundation

    Likely close Swatch reads about the same · listed warm

  30. Too Faced

    Chai · Born This Way Pressed Powder Foundation

    Likely close Swatch reads about the same · listed warm

  31. Yves Saint Laurent

    BD70 · Touche Eclat Le Teint Radiant Liquid Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  32. PÜR

    DN2 Walnut · 4-In-1 Love Your Selfie Longwear Foundation & Concealer

    Likely close Swatch reads warmer · listed neutral

  33. CoverGirl

    T40 Sun Beige · TruBlend Matte Made Liquid Foundation

    Likely close Swatch reads about the same

  34. Revlon

    410 Cappuccino · ColorStay Makeup For Combo/Oily Skin

    Likely close Swatch reads about the same

  35. Dior

    8 Neutral · Dior Airflash Spray Foundation

    Likely close Swatch reads about the same · listed neutral

  36. Tom Ford

    10.0 Chestnut · Traceless Soft Matte Foundation

    Likely close Swatch reads warmer · listed warm

  37. Dr. Jart+

    Medium · Premium Beauty Balm SPF 40

    Likely close Swatch reads warmer

  38. Beauty Bakerie

    319 Neutral · InstaBake Aqua Glass Foundation

    Likely close Swatch reads about the same · listed neutral

  39. Armani Beauty

    13 · Power Fabric Longwear High Cover Foundation SPF 25

    Likely close Swatch reads deeper · listed cool

  40. Fenty Beauty

    340 · Pro Filt'r Hydrating Longwear Foundation

    Likely close Swatch reads warmer · listed cool

Closest shade in the other 59 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Pretty Fresh Foundation

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.