Cover FX

N40 in other brands

Natural Finish Foundation · Liquid and cream

Depth

Lighter than 28% of the shades in our data

Undertone

Listed as neutral from its retail listing

Swatch

Reads cooler than most shades this deep #ac816b

Data

Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Make Up For Ever R540Dark in Matte Velvet Skin Blurring Powder Foundation (likely close). In all, 71 ranges have a likely-close shade and 100 brands have one worth trying.

Closest shade in each brand

The 40 closest of 100 brands. The other 60 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

1. Make Up For Ever

   R540Dark · Matte Velvet Skin Blurring Powder Foundation

   Likely close Swatch reads about the same · listed warm

2. La Mer

   460 Sienna · The Soft Fluid Long Wear Foundation SPF 20

   Likely close Swatch reads about the same · listed warm

3. Natasha Denona

   94 NDeep · Foundation X+

   Likely close Swatch reads about the same · listed neutral

4. ColourPop

   170N Dark · Pretty Fresh Foundation

   Likely close Swatch reads about the same · listed neutral

5. Josie Maran

   RG75 Reverent · Vibrancy Argan Oil Foundation Fluid

   Likely close Swatch reads about the same · listed neutral

6. boscia

   Newport · Skin Perfecting BB Cream Broad Spectrum SPF 30

   Likely close Swatch reads about the same · listed cool

7. Sephora Collection

   52 Cool Amber · Matte Perfection Powder Foundation

   Likely close Swatch reads about the same · listed cool

8. Dermablend

   50W · Flawless Creator Liquid Foundation Drops

   Likely close Swatch reads about the same · listed warm

9. Jouer Cosmetics

   Chai · Essential High Coverage Crème Foundation

   Likely close Swatch reads about the same · listed neutral

10. Charlotte Tilbury

    11 · Magic Foundation

    Likely close Swatch reads about the same · listed warm

11. Cover FX

    N85 · Power Play Foundation

    Likely close Swatch reads about the same · listed neutral

12. Hourglass

    Golden Amber · Immaculate Liquid Powder Foundation

    Likely close Swatch reads warmer · listed warm

13. Juice Beauty

    23 Medium Tawny · PHYTO-PIGMENTS Flawless Serum Foundation

    Likely close Swatch reads about the same · listed warm

14. Givenchy

    W370 · Teint Couture City Balm Radiant Perfecting Skin Tint SPF 25

    Likely close Swatch reads about the same · listed warm

15. Clinique

    Silk Maple · Superbalanced Silk Makeup Broad Spectrum 15

    Likely close Swatch reads about the same

16. Il Makiage

    212-66150 150 · Woke Up Like This Flawless Base Foundation

    Likely close Swatch reads about the same · listed cool

17. Guerlain

    06N · L'Essentiel Natural Longwear Foundation SPF 20

    Likely close Swatch reads about the same · listed neutral

18. Tarte

    46S · SEA Water Foundation Broad Spectrum SPF 15

    Likely close Swatch reads warmer

19. It Cosmetics

    Rich Honey · CC+ Cream Oil-Free Matte with SPF 40

    Likely close Swatch reads warmer · listed warm

20. Haus Labs

    280 Light Medium · Triclone Skin Tech Medium Coverage Foundation

    Likely close Swatch reads lighter · listed warm

21. Wander Beauty

    Golden Rich · Wanderlust Powder Foundation

    Likely close Swatch reads warmer · listed warm

22. Dior

    8 Neutral · Dior Airflash Spray Foundation

    Likely close Swatch reads about the same · listed neutral

23. Bite Beauty

    T125 · Changemaker Supercharged Micellar Foundation

    Likely close Swatch reads about the same · listed neutral

24. Yves Saint Laurent

    BR65 · All Hours Longwear Natural Matte Foundation

    Likely close Swatch reads warmer · listed cool

25. Shiseido

    450 Copper · Synchro Skin Self-Refreshing Custom Finish Powder Foundation

    Likely close Swatch reads cooler

26. Dr. Jart+

    Medium · Premium Beauty Balm SPF 40

    Likely close Swatch reads warmer

27. Bobbi Brown

    Neutral Honey · Skin Foundation Stick

    Likely close Swatch reads about the same · listed neutral

28. Huda Beauty

    520G · #FauxFilter Skin Finish Buildable Coverage Foundation Stick

    Likely close Swatch reads deeper · listed warm

29. Revlon

    410 Cappuccino · ColorStay Makeup For Combo/Oily Skin

    Likely close Swatch reads about the same

30. NARS

    Cuzco · Pure Radiant Tinted Moisturizer Broad Spectrum SPF 30

    Likely close Swatch reads warmer · listed warm

31. e.l.f. Cosmetics

    31 Medium Neutral · Soft Glam Satin Foundation

    Likely close Swatch reads warmer · listed neutral

32. bareMinerals

    26 Warm Dark · Matte Loose Powder Mineral Foundation SPF 15

    Likely close Swatch reads warmer · listed warm

33. Laura Mercier

    6N1 · Tinted Moisturizer Natural Skin Perfector Broad Spectrum SPF 30

    Likely close Swatch reads warmer · listed neutral

34. Pretty Vulgar

    Deep Truth · Bird's Nest Blurring Beauty Mousse CC Cream

    Likely close Swatch reads lighter and warmer

35. Milk Makeup

    Maple · Flex Foundation Stick

    Likely close Swatch reads about the same · listed warm

36. CoverGirl

    T20 Soft Honey · TruBlend Matte Made Liquid Foundation

    Likely close Swatch reads about the same

37. Urban Decay

    41NN · Stay Naked Weightless Liquid Foundation

    Likely close Swatch reads much warmer · listed neutral

38. Too Faced

    Maple · Born This Way Pressed Powder Foundation

    Likely close Swatch reads warmer · listed neutral

39. Armani Beauty

    9 · Power Fabric Longwear High Cover Foundation SPF 25

    Likely close Swatch reads lighter and warmer · listed cool

40. PÜR

    DN2 Walnut · 4-In-1 Love Your Selfie Longwear Foundation & Concealer

    Likely close Swatch reads warmer · listed neutral

Closest shade in the other 60 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

• Almay 600 Make Mine Dark
• Amorepacific 208 Medium Yellow
• Anastasia Beverly Hills Shadow
• Antonym Dark
• Au Naturale Kapua
• Beauty Bakerie 319 Neutral
• beautyblender 4.00 Neutral/Olive
• Becca Cosmetics 4N1 Tan
• Benefit Cosmetics Shade 9
• BLK/OPL Heavenly Honey
• Burt's Bees Medium Sand
• Catrice 048 Desert Beige
• COOLA Medium/Dark
• Dose Of Colors 125 Medium Tan
• Elcie Cosmetics Sand
• Essence 130 Cool Ochre
• Estée Lauder 6N2 Mocha
• Exa 240 Reilly
• Fenty Beauty 340
• florence by mills MT110
• Gucci 420N
• Hynt Beauty Rich Chestnut
• ILIA Macquarie
• J.Cat Beauty Sweet Coco
• jane iredale Bittersweet
• Juvia's Place 440 Savanna
• Kevyn Aucoin 15 Deep EF
• KIKO Milano Hazelnut
• Koh Gen Do 303
• Kosas Medium Deep Neutral 320
• KVD Vegan Beauty 063 Tan
• L.A. Girl Natural
• L'Oréal Classic Tan/Cappuccino
• Lancôme 12W
• Lawless Bronze
• Lorac 13
• MAC NW33
• Makeup Revolution F9.2
• Maybelline 358 Latte
• Milani Tan
• Morphe F2.120 Neutral
• Nudestix 7 Nude
• NYX Professional Makeup Caramel
• Ofra Cosmetics 4.75
• Origins 630
• Pat McGrath Labs 18 Medium
• Perricone MD Tan
• Physicians Formula Tan
• Rare Beauty 390C
• rms beauty 66
• Smashbox 4.15
• Smith & Cult 380 Warm
• surratt beauty 8 Surreal Skin
• The Ordinary 3.1 R
• Tom Ford 10.0 Chestnut
• Ulta Beauty Dark Cool
• UOMA Beauty T1N Bronze Venus
• VDL V07 Cool Undertone
• W3LL People Rich Mocha
• Wet n Wild Amber Beige

Filter every range in the shade finder

Next to it in Natural Finish Foundation

• P40 (lighter)
• G50 (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.