Foundation Shades

UOMA Beauty

T4C Brown Sugar in other brands

Say What?! Foundation · Liquid and cream

Depth
Lighter than 19% of the shades in our data
Undertone
Listed as cool from its retail listing
Swatch
Reads in between warm and cool #ae6640
Data
Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Maybelline 355 Coconut in Fit Me Matte + Poreless Liquid Foundation (likely close). In all, 100 ranges have a likely-close shade and 98 brands have one worth trying.

Closest shade in each brand

The 40 closest of 98 brands. The other 58 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. Maybelline

    355 Coconut · Fit Me Matte + Poreless Liquid Foundation

    Likely close Swatch reads about the same

  2. Bobbi Brown

    8.25 Cool Walnut · Skin Foundation SPF 15

    Likely close Swatch reads about the same · listed cool

  3. KVD Vegan Beauty

    66 Deep C · Lock-It Foundation

    Likely close Swatch reads about the same · listed cool

  4. MAC

    NC50 · Studio Fix Soft Matte Foundation Stick

    Likely close Swatch reads about the same · listed warm

  5. Gucci

    450C · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

    Likely close Swatch reads about the same · listed cool

  6. Lorac

    22 · PRO Soft Focus Longwear Foundation

    Likely close Swatch reads about the same · listed warm

  7. Pat McGrath Labs

    24 Medium Deep · Sublime Perfection Foundation

    Likely close Swatch reads about the same · listed cool

  8. Clinique

    Medium Deep · Acne Solutions BB Cream SPF 40

    Likely close Swatch reads about the same

  9. Too Faced

    Honey · Born This Way Matte 24 Hour Foundation

    Likely close Swatch reads about the same · listed neutral

  10. NARS

    MD5.5 Alexandria · Natural Radiant Longwear Foundation

    Likely close Swatch reads about the same · listed neutral

  11. Milk Makeup

    Cinnamon · Blur Liquid Matte Foundation

    Likely close Swatch reads about the same · listed olive

  12. Morphe

    Hint of Ginger · Morphe 2 Hint Hint Skin Tint

    Likely close Swatch reads about the same · listed neutral-warm

  13. Lancôme

    450 Suede · Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation

    Likely close Swatch reads about the same

  14. It Cosmetics

    Deep · Celebration Foundation Illumination

    Likely close Swatch reads about the same

  15. Natasha Denona

    94N · Transformatte Pore Vanishing Matte Foundation

    Likely close Swatch reads about the same · listed neutral

  16. J.Cat Beauty

    Caramel · Aquasurance Compact Foundation

    Likely close Swatch reads about the same

  17. Rare Beauty

    440C · Liquid Touch Weightless Foundation

    Likely close Swatch reads about the same · listed neutral-cool

  18. Smith & Cult

    420 Cool · Veiled Threat Weightless Micro-Blurring Foundation

    Likely close Swatch reads about the same · listed cool

  19. Dior

    060 Light Mocha · Diorskin Forever Undercover Foundation

    Likely close Swatch reads about the same · listed neutral

  20. Kosas

    Deep Warm 370 · Revealer Skin-Improving Foundation SPF 25

    Likely close Swatch reads about the same · listed warm

  21. Makeup Revolution

    F13.5 · Conceal & Define Full Coverage Foundation

    Likely close Swatch reads about the same · listed neutral

  22. Smashbox

    4.2 · Studio Skin 24 Hour Oil-Free Hydra Foundation

    Likely close Swatch reads about the same · listed neutral

  23. bareMinerals

    23 Walnut · BAREPRO Performance Wear Liquid Foundation Broad Spectrum SPF 20

    Likely close Swatch reads warmer · listed neutral-warm

  24. Benefit Cosmetics

    Shade 10 · Hello Happy Air Stick Foundation SPF 20

    Likely close Swatch reads about the same · listed warm

  25. Becca Cosmetics

    4C1 Fawn · Ultimate Coverage 24 Hour Foundation

    Likely close Swatch reads about the same · listed cool

  26. L'Oréal

    C6, Medium · True Match Super-Blendable Foundation

    Likely close Swatch reads about the same

  27. Wet n Wild

    Cocoa · PhotoFocus Liquid Foundation

    Likely close Swatch reads warmer

  28. ColourPop

    185W Deep Dark · Pretty Fresh Foundation

    Likely close Swatch reads about the same · listed warm

  29. Juvia's Place

    350 Somalia · I Am Magic Foundation

    Likely close Swatch reads about the same · listed warm

  30. surratt beauty

    13 Surreal Skin · Surreal Skin Foundation Wand

    Likely close Swatch reads warmer · listed warm

  31. Tom Ford

    9.5 Warm Almond · Traceless Foundation Stick

    Likely close Swatch reads about the same · listed warm

  32. Laura Mercier

    Nutmeg · Flawless Lumière Radiance-Perfecting Foundation

    Likely close Swatch reads warmer · listed cool

  33. NYX Professional Makeup

    Almond · Born To Glow Naturally Radiant Foundation

    Likely close Swatch reads warmer · listed cool

  34. Estée Lauder

    5N2 Amber Honey · Futurist Hydra Rescue Moisturizing Makeup SPF 45

    Likely close Swatch reads about the same · listed neutral-warm

  35. Urban Decay

    70 · Hydromaniac Glowy Tinted Hydrator Foundation

    Likely close Swatch reads warmer · listed warm

  36. Hourglass

    No. 6 Sable · Veil Fluid Makeup

    Likely close Swatch reads about the same · listed neutral

  37. Tarte

    53H deep honey · face tape foundation

    Likely close Swatch reads about the same · listed warm

  38. Ulta Beauty

    Deep Warm · Moisturizing Foundation Stick

    Likely close Swatch reads about the same · listed warm

  39. rms beauty

    77 · "Un" Cover-Up Cream Foundation

    Likely close Swatch reads about the same

  40. Make Up For Ever

    Y505 · Ultra HD Invisible Cover Stick Foundation

    Likely close Swatch reads about the same · listed warm

Closest shade in the other 58 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Say What?! Foundation

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.