CoverGirl

L70 Natural Ivory in other brands

TruBlend Matte Made Liquid Foundation · Liquid and cream

Depth: Lighter than 55% of the shades in our data
Undertone: Not listed
Swatch: Reads cooler than most shades this deep #d8a689
Data: Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Jouer Cosmetics Bronzed in Essential High Coverage Crème Foundation (likely close). In all, 231 ranges have a likely-close shade and 105 brands have one worth trying.

Closest shade in each brand

The 40 closest of 105 brands. The other 65 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

Jouer Cosmetics

Bronzed · Essential High Coverage Crème Foundation

Likely close Swatch reads about the same · listed neutral
Sephora Collection

26.5 Intense Peach · 10 Hour Wear Perfection Foundation

Likely close Swatch reads about the same · listed warm
Yves Saint Laurent

B60 · All Hours Longwear Natural Matte Foundation

Likely close Swatch reads about the same · listed neutral
Physicians Formula

Fair to Light · NF Sheer Line Of Defense Foundation SPF 30

Likely close Swatch reads about the same
Dior

4.5 Warm · BACKSTAGE Face & Body Foundation

Likely close Swatch reads about the same · listed warm
Milani

Creamy Natural · Conceal + Perfect Smooth Finish Cream-To-Powder Foundation

Likely close Swatch reads about the same
Milk Makeup

Almond · Flex Foundation Stick

Likely close Swatch reads about the same · listed neutral-cool
bareMinerals

4.5 Wheat · Complexion Rescue Hydrating Foundation Stick Broad Spectrum SPF 25

Likely close Swatch reads about the same · listed cool
PÜR

Medium · 4-In-1 Foundation Stick

Likely close Swatch reads about the same · listed neutral
Make Up For Ever

Y245 · Ultra HD Invisible Cover Stick Foundation

Likely close Swatch reads about the same · listed cool
Revlon

330 Natural Tan · ColorStay Makeup For Combo/Oily Skin

Likely close Swatch reads about the same
Juice Beauty

12 Desert Beige · PHYTO-PIGMENTS Flawless Serum Foundation

Likely close Swatch reads about the same · listed neutral-warm
KVD Vegan Beauty

135 Light · Lock-It Powder Foundation Refills

Likely close Swatch reads about the same
Laura Mercier

4C1 · Tinted Moisturizer Broad Spectrum SPF 20 - Oil Free

Likely close Swatch reads about the same · listed neutral-warm
Hourglass

Sand · Immaculate Liquid Powder Foundation

Likely close Swatch reads about the same · listed warm
Kosas

05 Tone · Tinted Face Oil Foundation

Likely close Swatch reads about the same · listed warm
Too Faced

Natural Beige · Born This Way Foundation

Likely close Swatch reads about the same · listed neutral
Becca Cosmetics

3C1 Pebble · Ultimate Coverage 24 Hour Foundation

Likely close Swatch reads about the same · listed cool
L'Oréal

Buff Beige · Infallible Pro-Glow Foundation

Likely close Swatch reads about the same
Estée Lauder

4C1 Outdoor Beige · Double Wear Stay-in-Place Makeup

Likely close Swatch reads about the same · listed cool
Amorepacific

106 Medium Pink · Color Control Cushion Compact Broad Spectrum SPF 50+

Likely close Swatch reads about the same · listed cool
Nudestix

4 Nude · Tinted Cover Foundation

Likely close Swatch reads about the same · listed neutral
rms beauty

33 · "Un" Cover-Up Cream Foundation

Likely close Swatch reads about the same · listed warm
Natasha Denona

N7 - Medium Neutral · Hy-Glam Serum Foundation

Likely close Swatch reads about the same · listed neutral
Tarte

25B · Maracuja Hydrating Tinted Moisturizer

Likely close Swatch reads about the same · listed cool
Cover FX

N35 · Power Play Foundation

Likely close Swatch reads about the same · listed neutral
Il Makiage

212-66060 60 · Woke Up Like This Flawless Base Foundation

Likely close Swatch reads about the same · listed neutral
Armani Beauty

6.5 · Luminous Silk Compact Powder Foundation

Likely close Swatch reads about the same · listed warm
Tom Ford

0.4 Rose · Traceless Foundation Stick

Likely close Swatch reads about the same
Bobbi Brown

Cool Honey · Skin Long-Wear Weightless Foundation SPF 15

Likely close Swatch reads about the same · listed cool
Bite Beauty

L40 · Changemaker Supercharged Micellar Foundation

Likely close Swatch reads about the same · listed neutral
Rare Beauty

300C · Liquid Touch Weightless Foundation

Likely close Swatch reads about the same · listed cool
UOMA Beauty

T1W Honey Honey · Say What?! Foundation

Likely close Swatch reads about the same · listed olive
Dr. Dennis Gross Skincare

Medium/Deep · Instant Radiance Sun Defense Sunscreen Broad Spectrum SPF 40

Likely close Swatch reads about the same
NYX Professional Makeup

Natural · Total Control Pro Drop Foundation

Likely close Swatch reads about the same
Almay

400 Medium Meets Deep · Smart Shade Skintone Matching Makeup

Likely close Swatch reads about the same
Charlotte Tilbury

9 Dark · Light Wonder Foundation

Likely close Swatch reads about the same · listed warm
Ulta Beauty

Dark Warm · Mineral Powder Foundation

Likely close Swatch reads about the same · listed warm
florence by mills

L030 · Like a Light Skin Tint

Likely close Swatch reads about the same · listed neutral
It Cosmetics

36 Medium Cool · Your Skin But Better Foundation + Skincare

Likely close Swatch reads about the same · listed cool

Closest shade in the other 65 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in TruBlend Matte Made Liquid Foundation

M50 Soft Tan (lighter)
L30 Golden Ivory (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.