Tarte

35N medium neutral in other brands

Timeless Hydrating Foundation · Liquid and cream

Depth: Lighter than 66% of the shades in our data
Undertone: Listed as neutral on the brand's website
Swatch: Reads in between warm and cool #e9ac7d
Data: Tarte's own website, October 2026 (how we collect it)

The closest shade in another brand is Bobbi Brown 5 Honey in Skin Weightless Powder Foundation (likely close). In all, 277 ranges have a likely-close shade and 111 brands have one worth trying.

Closest shade in each brand

The 40 closest of 111 brands. The other 71 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

Bobbi Brown

5 Honey · Skin Weightless Powder Foundation

Likely close Swatch reads about the same · listed warm
jane iredale

Golden Tan · PurePressed Base Mineral Foundation Refill

Likely close Swatch reads about the same · listed warm
Milani

Deep Beige · Screen Queen Foundation

Likely close Swatch reads about the same
bareMinerals

16 Golden Nude · Matte Foundation Broad Spectrum SPF 15

Likely close Swatch reads about the same · listed warm
MAC

NC25 · Studio Fix Soft Matte Foundation Stick

Likely close Swatch reads about the same · listed warm
NARS

M3.75 Córdoba · Light Reflecting Advanced Skincare Foundation

Likely close Swatch reads about the same · listed neutral
Yves Saint Laurent

BD40 · Touche Eclat All-In-One Glow Foundation

Likely close Swatch reads about the same · listed neutral-warm
Clinique

WN 22 Ecru · Beyond Perfecting Foundation + Concealer

Likely close Swatch reads about the same · listed neutral-warm
Au Naturale

Marino · Zero Gravity C2P Foundation

Likely close Swatch reads about the same · listed neutral
L'Oréal

W5, Medium · True Match Super-Blendable Foundation

Likely close Swatch reads about the same
Max Factor

W62 Warm Beige · Facefinity All Day Flawless 3 in 1 Foundation

Likely close Swatch reads about the same · listed warm
Smashbox

1.0 · Studio Skin 24 Hour Full Coverage Waterproof Foundation

Likely close Swatch reads about the same · listed neutral
Rare Beauty

270N · Liquid Touch Weightless Foundation

Likely close Swatch reads about the same · listed neutral
Clarins

106N · Skin Illusion Natural Hydrating Foundation SPF 15

Likely close Swatch reads about the same · listed neutral
Morphe

Hint of Toast · Morphe 2 Hint Hint Skin Tint

Likely close Swatch reads about the same · listed warm
Tarte

35N medium neutral · Maneater Foundation Stick

Likely close Swatch reads about the same · listed neutral
KIKO Milano

WB60 Warm Beige · Full Coverage 2-in-1 Foundation & Concealer

Likely close Swatch reads about the same · listed warm
e.l.f. Cosmetics

Light 210 N – light with neutral undertones · Camo Hydrating CC Cream

Likely close Swatch reads about the same · listed neutral
boscia

Manhattan Beach · Skin Perfecting BB Cream Broad Spectrum SPF 30

Likely close Swatch reads about the same · listed warm
Fenty Beauty

200 · Pro Filt'r Soft Matte Longwear Foundation

Likely close Swatch reads about the same
Maybelline

322 · Super Stay 24HR Glowy Skin Tint with Vitamin C

Likely close Swatch reads about the same · listed neutral
Sephora Collection

30 P · Best Skin Ever Liquid Foundation

Likely close Swatch reads about the same · listed cool
Laura Mercier

Suntan · Silk Crème Moisturizing Photo Edition Foundation

Likely close Swatch reads about the same · listed neutral
Smith & Cult

250 Warm · Veiled Threat Weightless Micro-Blurring Foundation

Likely close Swatch reads about the same · listed warm
Too Faced

Vanilla · Born This Way Matte 24 Hour Foundation

Likely close Swatch reads about the same · listed neutral
Tom Ford

7.7 Honey · Traceless Foundation Stick

Likely close Swatch reads about the same
Make Up For Ever

Y425 · Matte Velvet Skin Blurring Powder Foundation

Likely close Swatch reads about the same · listed warm
Armani Beauty

5.5 · Neo Nude Foundation

Likely close Swatch reads about the same · listed warm
ZOEVA

220W Glorious · Authentik Skin Natural Luminous Foundation

Likely close Swatch reads about the same · listed warm
Dior

020 Light Beige · Dreamskin Fresh & Perfect Cushion Broad Spectrum SPF 50

Likely close Swatch reads about the same · listed neutral
Revlon

300 Golden Beige · ColorStay Makeup For Combo/Oily Skin

Likely close Swatch reads about the same · listed warm
J.Cat Beauty

Natural · Aquasurance Compact Foundation

Likely close Swatch reads about the same
Ulta Beauty

Medium Peach · Velvet Matte Longwear Foundation

Likely close Swatch reads about the same · listed warm
It Cosmetics

Neutral Tan · Bye Bye Foundation Full Coverage Moisturizer with SPF 50+

Likely close Swatch reads about the same · listed neutral
Lancôme

360 Versatile Honey III · Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation

Likely close Swatch reads about the same
CoverGirl

430 - Medium Neutral · Clean Fresh Blurring Skin Tint SPF 30

Likely close Swatch reads about the same · listed neutral
Catrice

004 Neutral Porcelain · True Skin Hydrating Foundation

Likely close Swatch reads about the same · listed neutral
Becca Cosmetics

3W1 Buttercup · Ultimate Coverage 24 Hour Foundation

Likely close Swatch reads about the same · listed warm
Charlotte Tilbury

4 FAIR · Unreal Skin Sheer Glow Tint Hydrating Foundation Stick

Likely close Swatch reads about the same · listed neutral
Shiseido

340 Oak · Synchro Skin Self-Refreshing Custom Finish Powder Foundation

Likely close Swatch reads about the same · listed olive

Closest shade in the other 71 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Timeless Hydrating Foundation

35H medium honey (lighter)
38N medium-tan neutral (deeper)

Colours come from Tarte's own website, checked October 2026. Test a shade on your jaw in daylight before you buy.