Foundation Shades

No7

27 Toffee in other brands

Stay Perfect Foundation · Liquid and cream

Depth
Lighter than 22% of the shades in our data
Undertone
Not listed
Swatch
Reads warmer than most shades this deep #9c7353
Data
No7's own website, October 2026 (how we collect it)

The closest shade in another brand is Maybelline Truffle in SuperStay Full Coverage Powder Foundation (likely close). In all, 126 ranges have a likely-close shade and 105 brands have one worth trying.

Closest shade in each brand

The 40 closest of 105 brands. The other 65 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. Maybelline

    Truffle · SuperStay Full Coverage Powder Foundation

    Likely close Swatch reads about the same

  2. Make Up For Ever

    Y445 · Ultra HD Invisible Cover Foundation

    Likely close Swatch reads about the same · listed neutral

  3. Urban Decay

    70NN · Stay Naked Weightless Liquid Foundation

    Likely close Swatch reads about the same · listed neutral

  4. Kevyn Aucoin

    14 Deep EF · The Etherealist Foundation

    Likely close Swatch reads about the same · listed warm

  5. NYX Professional Makeup

    Warm Honey · Can't Stop Won't Stop Foundation

    Likely close Swatch reads about the same · listed warm

  6. Fenty Beauty

    450 · Pro Filt'r Hydrating Longwear Foundation

    Likely close Swatch reads about the same · listed neutral

  7. bareMinerals

    27 Espresso · BAREPRO Longwear Powder Foundation

    Likely close Swatch reads about the same · listed cool

  8. Burt's Bees

    Medium Sand · Goodness Glows Liquid Foundation

    Likely close Swatch reads about the same · listed neutral

  9. Morphe

    F3.50 Neutral · Fluidity Full-Coverage Foundation

    Likely close Swatch reads about the same · listed neutral

  10. Essence

    185 · Silky Blur Hydrating Longwear Foundation

    Likely close Swatch reads about the same

  11. MAC

    NW58 · Studio Fix Powder Plus Foundation

    Likely close Swatch reads about the same · listed neutral

  12. Anastasia Beverly Hills

    340C · Luminous Foundation

    Likely close Swatch reads about the same · listed neutral

  13. Wander Beauty

    Rich Deep · Wanderlust Powder Foundation

    Likely close Swatch reads cooler · listed warm

  14. Clé de Peau Beauté

    O60 Deep Tan Ocher · Radiant Fluid Foundation Matte SPF 20

    Likely close Swatch reads about the same · listed neutral

  15. Il Makiage

    212-66175 175 · Woke Up Like This Flawless Base Foundation

    Likely close Swatch reads cooler · listed warm

  16. Catrice

    040 Medium - Tan · Soft Glam Filter Stick

    Likely close Swatch reads about the same

  17. Tom Ford

    11.0 Dusk · Traceless Soft Matte Foundation

    Likely close Swatch reads cooler · listed neutral

  18. Natasha Denona

    93R · Transformatte Pore Vanishing Matte Foundation

    Likely close Swatch reads about the same · listed cool

  19. No7

    Amber 280W · Beautifully Matte Foundation SPF15

    Likely close Swatch reads about the same · listed warm

  20. Smashbox

    4.05 · Studio Skin 24 Hour Full Coverage Waterproof Foundation

    Likely close Swatch reads about the same · listed warm

  21. Clinique

    Silk Cinnamon · Superbalanced Silk Makeup Broad Spectrum 15

    Likely close Swatch reads cooler

  22. Lorac

    21 · PRO Soft Focus Longwear Foundation

    Likely close Swatch reads about the same · listed neutral

  23. It Cosmetics

    51.25 Rich Neutral · Your Skin But Better Foundation + Skincare

    Likely close Swatch reads about the same · listed neutral

  24. Rimmel London

    501 Noisette · Kind & Free Glow It Up Moisturising Skin Tint

    Likely close Swatch reads about the same

  25. The Ordinary

    3.2 N · Coverage Foundation

    Likely close Swatch reads about the same · listed neutral

  26. Bobbi Brown

    Golden Almond · Skin Foundation Stick

    Likely close Swatch reads about the same · listed warm

  27. Elcie Cosmetics

    Honey · Micro Silque Foundation

    Likely close Swatch reads about the same · listed warm

  28. Lawless

    Heat · Woke Up Like This Flawless Finish Foundation

    Likely close Swatch reads cooler · listed warm

  29. Ofra Cosmetics

    8 · Absolute Cover Foundation

    Likely close Swatch reads about the same · listed warm

  30. CoverGirl

    630 Deep/Dark · Clean Fresh Skin Milk Foundation

    Likely close Swatch reads about the same

  31. Huda Beauty

    540G · #FauxFilter Skin Finish Buildable Coverage Foundation Stick

    Likely close Swatch reads about the same · listed warm

  32. Tarte

    deep · Skin Treat Poreless Tinted Moisturizer Broad Spectrum SPF 20

    Likely close Swatch reads about the same

  33. surratt beauty

    12 Surreal Skin · Surreal Skin Foundation Wand

    Likely close Swatch reads cooler · listed warm

  34. Laura Mercier

    6W1 · Tinted Moisturizer Natural Skin Perfector Broad Spectrum SPF 30

    Likely close Swatch reads cooler · listed warm

  35. Sephora Collection

    56 Milk Chocolate · 10 Hour Wear Perfection Foundation

    Likely close Swatch reads cooler · listed cool

  36. Physicians Formula

    Medium · NF Sheer Line Of Defense Foundation SPF 30

    Likely close Swatch reads about the same

  37. Guerlain

    06W · Lingerie De Peau Natural Perfection Foundation SPF 20

    Likely close Swatch reads cooler · listed warm

  38. BLK/OPL

    Heavenly Honey · Pore Perfecting Liquid Foundation

    Likely close Swatch reads about the same · listed cool

  39. ColourPop

    190W Deep Dark · Pretty Fresh Foundation

    Likely close Swatch reads cooler · listed warm

  40. L'Oréal

    Classic Tan/Cappuccino · True Match Lumi Healthy Luminous Makeup

    Likely close Swatch reads about the same

Closest shade in the other 65 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Stay Perfect Foundation

Colours come from No7's own website, checked October 2026. Test a shade on your jaw in daylight before you buy.