Foundation Shades

NYX Professional Makeup

Cocoa in other brands

Can't Stop Won't Stop Foundation · Liquid and cream

Depth
Lighter than 5% of the shades in our data
Undertone
Listed as neutral from its retail listing
Swatch
Reads in between warm and cool #6a4a39
Data
Retailer swatch, January 2021 (how we collect it)

This shade is deeper than most shades in our data, so many ranges won't go far enough. Look for the "Likely close" rows first.

The closest shade in another brand is Smashbox 4.7 in Studio Skin 24 Hour Full Coverage Waterproof Foundation (likely close). In all, 70 ranges have a likely-close shade and 88 brands have one worth trying.

Closest shade in each brand

The 40 closest of 88 brands. The other 48 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. Smashbox

    4.7 · Studio Skin 24 Hour Full Coverage Waterproof Foundation

    Likely close Swatch reads about the same · listed neutral

  2. NYX Professional Makeup

    Deep · Total Control Pro Drop Foundation

    Likely close Swatch reads about the same

  3. Urban Decay

    80WO · Stay Naked Weightless Liquid Foundation

    Likely close Swatch reads about the same · listed warm

  4. Clinique

    CN 126 Espresso · Even Better Refresh Hydrating and Repairing Foundation

    Likely close Swatch reads about the same · listed neutral-cool

  5. KVD Vegan Beauty

    082 Deep · True Portrait Medium Coverage Shake Foundation

    Likely close Swatch reads about the same · listed cool

  6. Tarte

    61H · Maracuja Hydrating Tinted Moisturizer

    Likely close Swatch reads about the same · listed warm

  7. Sephora Collection

    65 Deep Dark Ebony · 10 Hour Wear Perfection Foundation

    Likely close Swatch reads about the same · listed neutral

  8. The Ordinary

    3.3 N · Coverage Foundation

    Likely close Swatch reads about the same · listed neutral

  9. BLK/OPL

    Black Walnut · TRUE COLOR Skin Perfecting Stick Foundation SPF 15

    Likely close Swatch reads about the same

  10. Make Up For Ever

    R560 · Matte Velvet Skin Full Coverage Foundation

    Likely close Swatch reads about the same · listed cool

  11. UOMA Beauty

    T2W Black Pearl · Say What?! Foundation

    Likely close Swatch reads about the same · listed warm

  12. Cover FX

    N120 · Natural Finish Foundation

    Likely close Swatch reads about the same · listed neutral

  13. Elcie Cosmetics

    Chestnut · Micro Silque Foundation

    Likely close Swatch reads about the same · listed neutral

  14. NARS

    D5 Zambie · Light Reflecting Advanced Skincare Foundation

    Likely close Swatch reads about the same · listed warm

  15. Dermablend

    90N Deep Brown · Cover Creme Full Coverage Foundation

    Likely close Swatch reads about the same · listed neutral

  16. Exa

    130 Julie · High Fidelity Foundation

    Likely close Swatch reads about the same · listed neutral-cool

  17. CoverGirl

    D70 Cappuccino · TruBlend Matte Made Liquid Foundation

    Likely close Swatch reads about the same

  18. Hourglass

    Chestnut · Vanish Seamless Finish Foundation Stick

    Likely close Swatch reads about the same · listed neutral

  19. Makeup Revolution

    F13.7 · Conceal & Define Full Coverage Foundation

    Likely close Swatch reads lighter · listed warm

  20. Fenty Beauty

    495 · Pro Filt'r Hydrating Longwear Foundation

    Likely close Swatch reads cooler · listed cool

  21. Kosas

    10 Tone · Tinted Face Oil Foundation

    Likely close Swatch reads cooler · listed cool

  22. Tom Ford

    13.0 Espresso · Traceless Soft Matte Foundation

    Likely close Swatch reads lighter · listed cool

  23. ILIA

    18 Roque · Super Serum Skin Tint SPF 40 Foundation

    Likely close Swatch reads cooler · listed neutral

  24. MAC

    NW44 · Studio Fix Fluid SPF 15 24HR Matte Foundation + Oil Control

    Likely close Swatch reads about the same · listed neutral

  25. Bobbi Brown

    Cool Walnut · Skin Foundation Stick

    Likely close Swatch reads cooler · listed cool

  26. Milani

    Mahogany · Conceal + Perfect Smooth Finish Cream-To-Powder Foundation

    Likely close Swatch reads cooler

  27. Maybelline

    375 Java · Fit Me Matte + Poreless Liquid Foundation

    Likely close Swatch reads lighter

  28. L'Oréal

    114 Rich Chocolate · Infallible Pro-Matte Liquid Longwear Foundation

    Likely close Swatch reads warmer

  29. Il Makiage

    212-66235 235 · Woke Up Like This Flawless Base Foundation

    Likely close Swatch reads deeper · listed neutral

  30. PÜR

    Deeper · 4-In-1 Foundation Stick

    Likely close Swatch reads about the same · listed neutral-cool

  31. Armani Beauty

    16 · Neo Nude Foundation

    Likely close Swatch reads about the same · listed olive

  32. Gucci

    520O · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

    Likely close Swatch reads cooler · listed olive

  33. Ulta Beauty

    Dark Neutral · Effortless Effect Foundation

    Likely close Swatch reads deeper · listed neutral

  34. bareMinerals

    11.5 Mahogany · COMPLEXION RESCUE Hydrating Foundation Stick with Mineral SPF 25

    Likely close Swatch reads cooler · listed neutral-warm

  35. Morphe

    F4.110 Olive · Fluidity Full-Coverage Foundation

    Likely close Swatch reads warmer · listed olive

  36. Estée Lauder

    8C1 Rich Java · Double Wear Stay-in-Place Makeup

    Likely close Swatch reads about the same · listed cool

  37. Natasha Denona

    95 DY · Face Glow Foundation

    Likely close Swatch reads about the same · listed warm

  38. Beauty Bakerie

    305 Warm · InstaBake Aqua Glass Foundation

    Likely close Swatch reads warmer · listed warm

  39. ColourPop

    215N Deep Dark · Pretty Fresh Foundation

    Likely close Swatch reads much cooler · listed neutral

  40. Catrice

    090 Espresso Beige · HD Liquid Coverage Foundation

    Likely close Swatch reads about the same

Closest shade in the other 48 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Can't Stop Won't Stop Foundation

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.