Milk Makeup

Deep in other brands

Blur Liquid Matte Foundation · Liquid and cream

Depth

Lighter than 22% of the shades in our data

Undertone

Listed as neutral from its retail listing

Swatch

Reads cooler than most shades this deep #9c766f

Data

Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Sephora Collection 64 Coffee in Matte Perfection Full Coverage Foundation (likely close). In all, 15 ranges have a likely-close shade and 64 brands have one worth trying.

Closest shade in each brand

The 40 closest of 64 brands. The other 24 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

1. Sephora Collection

   64 Coffee · Matte Perfection Full Coverage Foundation

   Likely close Swatch reads about the same

2. Dior

   8 Neutral · Dior Forever Matte Foundation

   Likely close Swatch reads about the same · listed neutral

3. Jouer Cosmetics

   Toffee · Essential High Coverage Crème Foundation

   Likely close Swatch reads warmer · listed warm

4. Wander Beauty

   Deep · Nude Illusion Liquid Foundation

   Likely close Swatch reads about the same

5. Laura Mercier

   Truffle · Silk Crème Moisturizing Photo Edition Foundation

   Likely close Swatch reads warmer · listed neutral

6. Anastasia Beverly Hills

   Fawn · Stick Foundation

   Likely close Swatch reads warmer

7. Bobbi Brown

   Chestnut · Skin Long-Wear Fluid Powder Foundation SPF 20

   Likely close Swatch reads warmer · listed cool

8. bareMinerals

   10 Sienna · COMPLEXION RESCUE Tinted Moisturizer with Hyaluronic Acid and Mineral SPF 30

   Likely close Swatch reads warmer · listed cool

9. Charlotte Tilbury

   12 · Magic Foundation

   Likely close Swatch reads warmer · listed neutral-cool

10. Shiseido

    530 Henna · Synchro Skin Self-Refreshing Custom Finish Powder Foundation

    Likely close Swatch reads much warmer · listed neutral

11. Bite Beauty

    D180 · Changemaker Supercharged Micellar Foundation

    Likely close Swatch reads deeper · listed cool

12. Cover FX

    P60 · Natural Finish Foundation

    Worth sampling Swatch reads warmer · listed cool

13. Milk Makeup

    Hazelnut · Flex Foundation Stick

    Worth sampling Swatch reads warmer · listed cool

14. COOLA

    Medium/Dark · Rōsilliance Organic BB+ Cream SPF 30

    Worth sampling Swatch reads much warmer

15. ColourPop

    180N Dark · Pretty Fresh Foundation

    Worth sampling Swatch reads much warmer · listed neutral

16. NARS

    Khartoum · All Day Luminous Weightless Foundation

    Worth sampling Swatch reads warmer · listed cool

17. Pretty Vulgar

    Skin Candy · Cool AF Lava Water Foundation

    Worth sampling Swatch reads deeper and much warmer · listed olive

18. Josie Maran

    RG80 Magical · Vibrancy Argan Oil Foundation Fluid

    Worth sampling Swatch reads much warmer · listed neutral-cool

19. Dr. Jart+

    Deep · Premium Beauty Balm SPF 40

    Worth sampling Swatch reads warmer

20. Natasha Denona

    93R · Foundation X+

    Worth sampling Swatch reads lighter and much warmer · listed cool

21. Too Faced

    Cocoa · Born This Way Foundation

    Worth sampling Swatch reads warmer · listed neutral

22. Lancôme

    12W · SKIN FEELS GOOD Skin Nourishing Foundation

    Worth sampling Swatch reads lighter and warmer · listed warm

23. Yves Saint Laurent

    B80 · Touche Eclat Le Teint Radiant Liquid Foundation

    Worth sampling Swatch reads deeper and much warmer · listed cool

24. Huda Beauty

    590R · #FauxFilter Skin Finish Buildable Coverage Foundation Stick

    Worth sampling Swatch reads deeper · listed cool

25. Nudestix

    10 Deep · Nudies Tinted Blur Stick

    Worth sampling Swatch reads deeper and cooler · listed neutral

26. Tarte

    57S · SEA Water Foundation Broad Spectrum SPF 15

    Worth sampling Swatch reads much warmer · listed cool

27. Make Up For Ever

    R530 · Ultra HD Invisible Cover Stick Foundation

    Worth sampling Swatch reads much warmer · listed cool

28. Antonym

    Dark · Skin Esteem Organic Liquid Foundation

    Worth sampling Swatch reads lighter and warmer

29. jane iredale

    Mahogany · PurePressed Base Mineral Foundation Refill

    Worth sampling Swatch reads much warmer · listed neutral

30. La Mer

    52 Warm Honey · The Luminous Lifting Cushion Foundation SPF 20 + Refill

    Worth sampling Swatch reads lighter and much warmer · listed warm

31. Givenchy

    P400 · Teint Couture Everwear 24H Foundation SPF 20

    Worth sampling Swatch reads about the same · listed cool

32. Dermablend

    60N · Flawless Creator Liquid Foundation Drops

    Worth sampling Swatch reads much warmer · listed neutral-warm

33. Fenty Beauty

    460 · Pro Filt'r Hydrating Longwear Foundation

    Worth sampling Swatch reads deeper and much warmer · listed cool

34. Tom Ford

    10.0 Chestnut · Traceless Foundation Stick

    Worth sampling Swatch reads about the same

35. Il Makiage

    212-66150 150 · Woke Up Like This Flawless Base Foundation

    Worth sampling Swatch reads much warmer · listed cool

36. Guerlain

    06N · L'Essentiel Natural Longwear Foundation SPF 20

    Worth sampling Swatch reads much warmer · listed neutral

37. Kevyn Aucoin

    15 Deep EF · The Etherealist Foundation

    Worth sampling Swatch reads much warmer · listed neutral

38. Hourglass

    Chestnut · Immaculate Liquid Powder Foundation

    Worth sampling Swatch reads deeper and much warmer · listed warm

39. Origins

    640 · Pretty in Bloom SPF 20 Flower-Infused Long-Wear Foundation

    Worth sampling Swatch reads much warmer

40. Armani Beauty

    13 · Power Fabric Longwear High Cover Foundation SPF 25

    Worth sampling Swatch reads much warmer · listed cool

Closest shade in the other 24 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

• Becca Cosmetics 4N1 Tan
• Black Up 12 HC
• boscia Newport
• Burt's Bees Chestnut
• Clinique Silk Almond
• CoverGirl 2 Deep Golden
• e.l.f. Cosmetics Sienna
• Exa 190
• florence by mills D170
• Haus Labs 325 Medium
• ILIA 16 Pavones
• It Cosmetics Rich Honey
• Juice Beauty 26 Tawny
• Kosas 08 Tone
• KVD Vegan Beauty 195 Deep
• Lawless Nocturnal
• MAC NW33
• Maybelline 358 Latte
• Pat McGrath Labs 29 Deep
• rms beauty 99
• The Ordinary 3.2 N
• Ulta Beauty Dark Neutral
• Urban Decay 90WO
• VDL A07 Cool Rich Brown

Filter every range in the shade finder

Next to it in Blur Liquid Matte Foundation

• Warm Deep (lighter)
• Toffee (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.