Max Factor

W44 Warm Ivory in other brands

Facefinity All Day Flawless 3 in 1 Foundation · Liquid and cream

Depth: Lighter than 80% of the shades in our data
Undertone: Listed as warm from its name
Swatch: Reads in between warm and cool #fdbb8c
Data: Max Factor's own website, October 2026 (how we collect it)

The closest shade in another brand is Makeup Revolution F8 in Conceal & Define Full Coverage Foundation (likely close). In all, 133 ranges have a likely-close shade and 108 brands have one worth trying.

Closest shade in each brand

The 40 closest of 108 brands. The other 68 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

Makeup Revolution

F8 · Conceal & Define Full Coverage Foundation

Likely close Swatch reads about the same · listed warm
KIKO Milano

R3 Rose · Instamoisture Glow Foundation

Likely close Swatch reads about the same
Tarte

38N medium-tan neutral · Shape Tape Pressed Powder Foundation

Likely close Swatch reads about the same · listed neutral
Sisley Paris

1N Ivory · Phyto-Teint Nude

Likely close Swatch reads about the same · listed neutral
Charlotte Tilbury

7 COOL · Airbrush Flawless Foundation

Likely close Swatch reads about the same · listed cool
Clarins

101W · Skin Illusion Natural Hydrating Foundation SPF 15

Likely close Swatch reads about the same · listed warm
Too Faced

Pearl · Born This Way Matte 24 Hour Foundation

Likely close Swatch reads about the same · listed neutral-cool
florence by mills

F020 · Like a Light Skin Tint

Likely close Swatch reads about the same · listed neutral
MAC

NC18 · Studio Fix Soft Matte Foundation Stick

Likely close Swatch reads about the same · listed neutral
Natasha Denona

YP5 - Light Yellow Peach · Hy-Glam Serum Foundation

Likely close Swatch reads about the same · listed warm
Winky Lux

Medium · Diamond Powder Foundation

Likely close Swatch reads about the same
Clinique

WN 04 Bone · Even Better Glow Light Reflecting Makeup Broad Spectrum SPF 15

Likely close Swatch reads about the same · listed neutral-warm
J.Cat Beauty

Buff · Aquasurance Compact Foundation

Likely close Swatch reads about the same
Maybelline

129 · Super Stay Lumi-Matte Foundation

Likely close Swatch reads about the same · listed neutral
KVD Vegan Beauty

45 Light W · Lock-It Foundation

Likely close Swatch reads about the same · listed warm
jane iredale

M2 · Beyond Matte Liquid Foundation

Likely close Swatch reads about the same · listed warm
Dior

033 Beige Apricot · Diorskin Forever Undercover Foundation

Likely close Swatch reads about the same · listed warm
Fenty Beauty

210 · Pro Filt'r Soft Matte Longwear Foundation

Likely close Swatch reads about the same
NARS

L3.75 Bruges · Light Reflecting Advanced Skincare Foundation

Likely close Swatch reads about the same · listed warm
Ulta Beauty

Medium to Tan Warm · Adjustable Coverage Foundation

Likely close Swatch reads about the same · listed warm
It Cosmetics

Tan · Celebration Full Coverage Powder Foundation

Likely close Swatch reads cooler
Huda Beauty

350G · #FauxFilter Skin Finish Buildable Coverage Foundation Stick

Likely close Swatch reads about the same · listed warm
bareMinerals

06 Neutral Ivory · Matte Foundation Broad Spectrum SPF 15

Likely close Swatch reads about the same · listed neutral
Armani Beauty

5.5 · Neo Nude Foundation

Likely close Swatch reads deeper · listed warm
Smashbox

2.16 · Studio Skin 24 Hour Oil-Free Hydra Foundation

Likely close Swatch reads about the same · listed warm
Max Factor

30 - Porcelain · Miracle Pure Skin-Improving Foundation

Likely close Swatch reads about the same
Il Makiage

212-66050 50 · Woke Up Like This Flawless Base Foundation

Likely close Swatch reads about the same · listed warm
Morphe

Hint of Toast · Morphe 2 Hint Hint Skin Tint

Likely close Swatch reads deeper · listed warm
Essence

60 Dark Ivory · I Love Flawless Skin Foundation

Likely close Swatch reads warmer
Pacifica

27WM Warm Medium · Alight Clean Foundation

Likely close Swatch reads warmer · listed warm
Gucci

230W · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

Likely close Swatch reads deeper · listed warm
Revlon

180 Sand Beige · ColorStay Makeup For Combo/Oily Skin

Likely close Swatch reads about the same
Estée Lauder

4C1 Outdoor Beige · Double Wear Stay In Place Matte Powder Foundation

Likely close Swatch reads warmer · listed cool
CoverGirl

425 - Light/Medium Warm · Clean Fresh Blurring Skin Tint SPF 30

Likely close Swatch reads warmer · listed warm
Smith & Cult

260 Warm · Veiled Threat Weightless Micro-Blurring Foundation

Likely close Swatch reads deeper · listed warm
Lancôme

340 Versatile Nu III · Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation

Likely close Swatch reads warmer
Yves Saint Laurent

BD40 · Touche Eclat All-In-One Glow Foundation

Likely close Swatch reads deeper · listed neutral-warm
e.l.f. Cosmetics

Fair 150 C – fair with cool undertones · Camo Hydrating CC Cream

Likely close Swatch reads warmer · listed cool
Make Up For Ever

Y405Golden · Matte Velvet Skin Blurring Powder Foundation

Likely close Swatch reads deeper · listed warm
Milani

Warm Beige · Conceal + Perfect 2-in-1 Foundation + Concealer

Likely close Swatch reads warmer · listed warm

Closest shade in the other 68 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Facefinity All Day Flawless 3 in 1 Foundation

N42 Ivory (lighter)
N45 Warm Almond (deeper)

Colours come from Max Factor's own website, checked October 2026. Test a shade on your jaw in daylight before you buy.