Foundation Shades

Juvia's Place

410 Nairobi in other brands

I Am Magic Foundation · Liquid and cream

Depth
Lighter than 19% of the shades in our data
Undertone
Listed as cool from its retail listing
Swatch
Reads in between warm and cool #b26634
Data
Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is NARS MD5.25 Perth in Natural Radiant Longwear Foundation (likely close). In all, 85 ranges have a likely-close shade and 94 brands have one worth trying.

Closest shade in each brand

The 40 closest of 94 brands. The other 54 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. NARS

    MD5.25 Perth · Natural Radiant Longwear Foundation

    Likely close Swatch reads about the same · listed neutral

  2. L'Oréal

    511 - Maple · Infallible 32 Hour Lightweight Fresh Wear Longwear Foundation

    Likely close Swatch reads about the same

  3. MAC

    NC55 · Studio Fix Soft Matte Foundation Stick

    Likely close Swatch reads about the same · listed warm

  4. UOMA Beauty

    T2W Brown Sugar · Say What?! Foundation

    Likely close Swatch reads about the same · listed warm

  5. Smith & Cult

    420 Cool · Veiled Threat Weightless Micro-Blurring Foundation

    Likely close Swatch reads about the same · listed cool

  6. Laura Mercier

    Nutmeg · Flawless Lumière Radiance-Perfecting Foundation

    Likely close Swatch reads about the same · listed cool

  7. Kosas

    Deep Warm 370 · Revealer Skin-Improving Foundation SPF 25

    Likely close Swatch reads about the same · listed warm

  8. Clinique

    WN 118 Amber · Even Better Glow Light Reflecting Makeup Broad Spectrum SPF 15

    Likely close Swatch reads about the same · listed neutral-warm

  9. bareMinerals

    24.5 Maple · BAREPRO Performance Wear Liquid Foundation Broad Spectrum SPF 20

    Likely close Swatch reads about the same · listed cool

  10. Maybelline

    Mocha · Fit Me Dewy + Smooth Foundation

    Likely close Swatch reads about the same

  11. Dermablend

    50C Honey Beige · Smooth Liquid Camo Foundation

    Likely close Swatch reads about the same · listed cool

  12. Benefit Cosmetics

    Shade 8 Tan Warm · Hello Happy Flawless Brightening Foundation SPF 15

    Likely close Swatch reads about the same · listed warm

  13. Lorac

    22 · PRO Soft Focus Longwear Foundation

    Likely close Swatch reads about the same · listed warm

  14. Too Faced

    Warm Sand · Born This Way Matte 24 Hour Foundation

    Likely close Swatch reads about the same · listed warm

  15. Lancôme

    450 Suede · Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation

    Likely close Swatch reads about the same

  16. Natasha Denona

    RP8 - Dark Rosy Peach · Hy-Glam Serum Foundation

    Likely close Swatch reads about the same · listed neutral

  17. Bobbi Brown

    Golden Almond · Skin Long-Wear Weightless Foundation SPF 15

    Likely close Swatch reads about the same · listed warm

  18. Pat McGrath Labs

    24 Medium Deep · Sublime Perfection Foundation

    Likely close Swatch reads about the same · listed cool

  19. NYX Professional Makeup

    Almond · Born To Glow Naturally Radiant Foundation

    Likely close Swatch reads about the same · listed cool

  20. Cover FX

    G110 · Natural Finish Foundation

    Likely close Swatch reads about the same · listed warm

  21. Ulta Beauty

    Tan Warm · Youthful Glow Foundation Serum Drops

    Likely close Swatch reads about the same · listed warm

  22. Morphe

    F4.10 Warm · Fluidity Full-Coverage Foundation

    Likely close Swatch reads about the same · listed warm

  23. Wet n Wild

    Toffee · PhotoFocus Liquid Foundation

    Likely close Swatch reads about the same

  24. J.Cat Beauty

    Caramel · Aquasurance Compact Foundation

    Likely close Swatch reads about the same

  25. KVD Vegan Beauty

    66 Deep C · Lock-It Foundation

    Likely close Swatch reads about the same · listed cool

  26. Estée Lauder

    5N2 Amber Honey · Double Wear Light Soft Matte Hydra Makeup

    Likely close Swatch reads warmer · listed neutral-warm

  27. PÜR

    DG5 Hazelnut · 4-in-1 Pressed Mineral Powder Foundation SPF 15

    Likely close Swatch reads warmer · listed warm

  28. Fenty Beauty

    390 · Pro Filt'r Soft Matte Longwear Foundation

    Likely close Swatch reads about the same

  29. Givenchy

    N10 · Matissime Velvet Radiant Mattifying Fluid Foundation SPF 20

    Likely close Swatch reads warmer · listed neutral

  30. Urban Decay

    70 · Hydromaniac Glowy Tinted Hydrator Foundation

    Likely close Swatch reads about the same · listed warm

  31. Dose Of Colors

    127 Medium Tan · Meet Your Hue Foundation

    Likely close Swatch reads warmer · listed warm

  32. Milani

    Deep Amber · Screen Queen Foundation

    Likely close Swatch reads warmer

  33. Essence

    140 neutral buff · Pretty Natural Hydrating Foundation

    Likely close Swatch reads warmer · listed neutral

  34. Pacifica

    03WD Warm Deep · Alight Clean Foundation

    Likely close Swatch reads deeper · listed warm

  35. Makeup Revolution

    F13.5 · Conceal & Define Full Coverage Foundation

    Likely close Swatch reads cooler · listed neutral

  36. surratt beauty

    13 Surreal Skin · Surreal Skin Foundation Wand

    Likely close Swatch reads about the same · listed warm

  37. Yves Saint Laurent

    BR75 · All Hours Longwear Natural Matte Foundation

    Likely close Swatch reads warmer · listed cool

  38. Charlotte Tilbury

    13 COOL · Airbrush Flawless Foundation

    Likely close Swatch reads lighter · listed cool

  39. Becca Cosmetics

    4W2 Bamboo · Ultimate Coverage 24 Hour Foundation

    Likely close Swatch reads about the same · listed warm

  40. It Cosmetics

    Deep · Bye Bye Foundation Oil-Free Matte Full Coverage Moisturizer with SPF 50+

    Likely close Swatch reads about the same

Closest shade in the other 54 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in I Am Magic Foundation

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.