Foundation Shades

e.l.f. Cosmetics

Maple in other brands

Flawless Finish Foundation · Liquid and cream

Depth
Lighter than 17% of the shades in our data
Undertone
Listed as olive from its retail listing
Swatch
Reads warmer than most shades this deep #9f672e
Data
Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Exa 220 Soraya in High Fidelity Foundation (likely close). In all, 60 ranges have a likely-close shade and 89 brands have one worth trying.

Closest shade in each brand

The 40 closest of 89 brands. The other 49 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. Exa

    220 Soraya · High Fidelity Foundation

    Likely close Swatch reads about the same · listed neutral

  2. PÜR

    Warm Dark · 4-In-1 Foundation Stick

    Likely close Swatch reads about the same · listed warm

  3. Kosas

    8.2 Tone · Tinted Face Oil Foundation

    Likely close Swatch reads about the same · listed neutral

  4. Essence

    180 cool terra · Pretty Natural Hydrating Foundation

    Likely close Swatch reads about the same · listed cool

  5. Hourglass

    Golden Amber · Vanish Seamless Finish Foundation Stick

    Likely close Swatch reads about the same · listed warm

  6. Dermablend

    65N Café · Smooth Liquid Camo Foundation

    Likely close Swatch reads about the same · listed neutral

  7. beautyblender

    4.30 Warm · Bounce Liquid Whip Long Wear Foundation

    Likely close Swatch reads about the same · listed warm

  8. Ulta Beauty

    Tan Cool · Effortless Effect Foundation

    Likely close Swatch reads about the same · listed cool

  9. Huda Beauty

    440G Cinnamon · #FauxFilter Full Coverage Matte Foundation

    Likely close Swatch reads about the same · listed warm

  10. Fenty Beauty

    20 · Eaze Drop Lightweight Blurring Skin Tint

    Likely close Swatch reads cooler

  11. Makeup Revolution

    F13 · Fast Base Stick Foundation

    Likely close Swatch reads about the same · listed warm

  12. bareMinerals

    30 Cocoa · BarePRO 24 hour Longwear Liquid Foundation with Mineral SPF 20

    Likely close Swatch reads about the same · listed neutral-cool

  13. Cover FX

    G110 · Pressed Mineral Foundation

    Likely close Swatch reads about the same · listed warm

  14. Estée Lauder

    5N1.5 Maple · Double Wear Stay-in-Place Makeup

    Likely close Swatch reads cooler · listed neutral

  15. NARS

    D2 New Caledonia · Natural Radiant Longwear Foundation

    Likely close Swatch reads about the same · listed warm

  16. Tarte

    47G Tan-Deep Golden · Amazonian Clay Full Coverage Foundation SPF 15

    Likely close Swatch reads cooler · listed warm

  17. Morphe

    F3.100 Olive · Fluidity Full-Coverage Foundation

    Likely close Swatch reads about the same · listed olive

  18. Clinique

    WN 118 Amber · Even Better Clinical Serum Foundation Broad Spectrum SPF 25

    Likely close Swatch reads about the same

  19. Catrice

    070 Toffee Beige · HD Liquid Coverage Foundation

    Likely close Swatch reads about the same

  20. Milani

    Deep Amber · Screen Queen Foundation

    Likely close Swatch reads cooler

  21. Natasha Denona

    90 DW · Face Glow Foundation

    Likely close Swatch reads about the same · listed warm

  22. Benefit Cosmetics

    Shade 11 Dark Neutral · Hello Happy Velvet Powder Foundation

    Likely close Swatch reads about the same · listed neutral

  23. Pacifica

    07WD Warm Deep · Alight Clean Foundation

    Likely close Swatch reads cooler · listed warm

  24. Dose Of Colors

    127 Medium Tan · Meet Your Hue Foundation

    Likely close Swatch reads lighter and cooler · listed warm

  25. Nudestix

    8 Nude · Tinted Cover Foundation

    Likely close Swatch reads cooler · listed neutral-warm

  26. It Cosmetics

    51 Rich Warm · Your Skin But Better Foundation + Skincare

    Likely close Swatch reads cooler · listed warm

  27. L'Oréal

    W9, Medium Deep · True Match Super-Blendable Foundation

    Likely close Swatch reads cooler

  28. Juvia's Place

    330 Accra · I Am Magic Foundation

    Likely close Swatch reads cooler · listed olive

  29. L.A. Girl

    Golden Bronze · Pro.Matte Foundation

    Likely close Swatch reads lighter · listed warm

  30. Anastasia Beverly Hills

    365C · Luminous Foundation

    Likely close Swatch reads about the same · listed olive

  31. Armani Beauty

    13 · Luminous Silk Perfect Glow Flawless Oil-Free Foundation

    Likely close Swatch reads about the same · listed neutral

  32. Laura Mercier

    Nutmeg · Flawless Fusion Ultra-Longwear Foundation

    Likely close Swatch reads cooler · listed cool

  33. Gucci

    470O · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

    Likely close Swatch reads deeper · listed olive

  34. Maybelline

    Mocha · Fit Me Dewy + Smooth Foundation

    Likely close Swatch reads cooler

  35. Burt's Bees

    Walnut · Goodness Glows Liquid Foundation

    Likely close Swatch reads about the same · listed neutral

  36. Elcie Cosmetics

    Natural · Micro Silque Foundation

    Likely close Swatch reads about the same · listed neutral

  37. Smashbox

    4.25 · Studio Skin 24 Hour Full Coverage Waterproof Foundation

    Worth sampling Swatch reads about the same · listed warm

  38. Bobbi Brown

    Cool Almond · Skin Foundation Stick

    Worth sampling Swatch reads about the same · listed cool

  39. e.l.f. Cosmetics

    6.5 Deep Warm · Halo Glow Liquid Filter

    Worth sampling Swatch reads cooler · listed warm

  40. Lorac

    20 · PRO Soft Focus Longwear Foundation

    Worth sampling Swatch reads lighter · listed olive

Closest shade in the other 49 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Flawless Finish Foundation

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.