Foundation Shades

ZOEVA

420N Trusted in other brands

Authentik Skin Natural Luminous Foundation · Liquid and cream

Depth
Lighter than 2% of the shades in our data
Undertone
Listed as neutral-cool from its retail listing
Swatch
Reads cooler than most shades this deep #6d281e
Data
Retailer swatch, January 2021 (how we collect it)

This shade is deeper than most shades in our data, so many ranges won't go far enough. Look for the "Likely close" rows first.

The closest shade in another brand is Ulta Beauty Deep Cool in Youthful Glow Foundation Serum Drops (likely close). In all, 4 ranges have a likely-close shade and 46 brands have one worth trying.

Closest shade in each brand

The 40 closest of 46 brands. The other 6 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. Ulta Beauty

    Deep Cool · Youthful Glow Foundation Serum Drops

    Likely close Swatch reads about the same · listed cool

  2. Kosas

    Rich Deep Cool 420 · Revealer Skin-Improving Foundation SPF 25

    Likely close Swatch reads warmer · listed cool

  3. Tarte

    Rich Honey · Clay Stick Foundation

    Likely close Swatch reads lighter · listed warm

  4. Haus Labs

    520 Deep · Triclone Skin Tech Medium Coverage Foundation

    Likely close Swatch reads warmer · listed warm

  5. NARS

    D8 Ambato · Light Reflecting Advanced Skincare Foundation

    Worth sampling Swatch reads warmer · listed neutral

  6. Too Faced

    Hazelnut · Born This Way Matte 24 Hour Foundation

    Worth sampling Swatch reads lighter and warmer · listed cool

  7. Makeup Revolution

    F16.5 · Conceal & Define Full Coverage Foundation

    Worth sampling Swatch reads warmer · listed olive

  8. Fenty Beauty

    485 · Pro Filt'r Soft Matte Longwear Foundation

    Worth sampling Swatch reads warmer

  9. Juvia's Place

    130 Mali · I Am Magic Foundation

    Worth sampling Swatch reads warmer · listed warm

  10. Smashbox

    4.6 · Studio Skin 24 Hour Oil-Free Hydra Foundation

    Worth sampling Swatch reads about the same · listed cool

  11. Becca Cosmetics

    6N2 Sienna · Ultimate Coverage 24 Hour Foundation

    Worth sampling Swatch reads warmer · listed neutral

  12. Smith & Cult

    490 Neutral · Veiled Threat Weightless Micro-Blurring Foundation

    Worth sampling Swatch reads lighter and warmer · listed neutral

  13. L'Oréal

    C9.5, Deep · True Match Super-Blendable Foundation

    Worth sampling Swatch reads much warmer

  14. La Mer

    410 Espresso · The Soft Fluid Long Wear Foundation SPF 20

    Worth sampling Swatch reads much warmer · listed cool

  15. e.l.f. Cosmetics

    60 Rich Cool · Soft Glam Satin Foundation

    Worth sampling Swatch reads much warmer · listed cool

  16. Au Naturale

    Goa · Zero Gravity C2P Foundation

    Worth sampling Swatch reads lighter · listed warm

  17. PÜR

    DPN4 Coffee · 4-in-1 Pressed Mineral Powder Foundation SPF 15

    Worth sampling Swatch reads lighter and much warmer · listed neutral

  18. Morphe

    F5.20 Warm · Fluidity Full-Coverage Foundation

    Worth sampling Swatch reads lighter and much warmer · listed warm

  19. Estée Lauder

    8C2 Intense Java · Futurist Hydra Rescue Moisturizing Makeup SPF 45

    Worth sampling Swatch reads about the same · listed cool

  20. MAC

    NW60 · Studio Fix Soft Matte Foundation Stick

    Worth sampling Swatch reads much warmer · listed cool

  21. Il Makiage

    212-66240 240 · Woke Up Like This Flawless Base Foundation

    Worth sampling Swatch reads warmer · listed cool

  22. Make Up For Ever

    R550 · Reboot Active Care Revitalizing Foundation

    Worth sampling Swatch reads lighter and much warmer · listed cool

  23. Gucci

    550O · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

    Worth sampling Swatch reads lighter and warmer · listed olive

  24. Anastasia Beverly Hills

    530N · Luminous Foundation

    Worth sampling Swatch reads much warmer · listed neutral-cool

  25. Rare Beauty

    550C · Liquid Touch Weightless Foundation

    Worth sampling Swatch reads lighter and cooler · listed neutral-cool

  26. NYX Professional Makeup

    Deep Walnut · Born To Glow Naturally Radiant Foundation

    Worth sampling Swatch reads lighter and much warmer · listed cool

  27. It Cosmetics

    62 Deep Cool · Your Skin But Better Foundation + Skincare

    Worth sampling Swatch reads much warmer · listed cool

  28. Urban Decay

    90 · Hydromaniac Glowy Tinted Hydrator Foundation

    Worth sampling Swatch reads warmer · listed neutral

  29. Pat McGrath Labs

    34 Deep · Sublime Perfection Foundation

    Worth sampling Swatch reads much warmer · listed neutral-warm

  30. L.A. Girl

    Dark Chocolate · Pro Coverage Liquid Foundation

    Worth sampling Swatch reads much warmer

  31. Armani Beauty

    15 · Luminous Silk Perfect Glow Flawless Oil-Free Foundation

    Worth sampling Swatch reads lighter and warmer · listed neutral

  32. KVD Vegan Beauty

    79 Deep N · Lock-It Foundation

    Worth sampling Swatch reads lighter and much warmer · listed neutral

  33. beautyblender

    4.55 Cool · Bounce Liquid Whip Long Wear Foundation

    Worth sampling Swatch reads lighter and much warmer · listed cool

  34. Lancôme

    550 Suede C · Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27

    Worth sampling Swatch reads lighter and warmer

  35. Dose Of Colors

    134 Dark · Meet Your Hue Foundation

    Worth sampling Swatch reads lighter and much warmer · listed neutral-cool

  36. bareMinerals

    11.5 Mahogany · Complexion Rescue Hydrating Foundation Stick Broad Spectrum SPF 25

    Worth sampling Swatch reads lighter · listed neutral-warm

  37. Natasha Denona

    NR15 - Deep Neutral Rosy · Hy-Glam Serum Foundation

    Worth sampling Swatch reads much warmer · listed neutral-cool

  38. jane iredale

    M18 · Beyond Matte Liquid Foundation

    Worth sampling Swatch reads much lighter · listed neutral

  39. Pacifica

    01CD Cool Deep · Alight Clean Foundation

    Worth sampling Swatch reads lighter and much warmer · listed cool

  40. Exa

    110 Fazon · High Fidelity Foundation

    Worth sampling Swatch reads about the same · listed neutral

Closest shade in the other 6 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Authentik Skin Natural Luminous Foundation

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.