Foundation Shades

Sephora Collection

38 chai in other brands

10 Hour Wear Perfection Foundation · Liquid and cream

Depth
Lighter than 26% of the shades in our data
Undertone
Listed as warm from its retail listing
Swatch
Reads cooler than most shades this deep #b37a66
Data
Retailer swatch, January 2021 (how we collect it)

Listed as warm, but its swatch reads cooler than most shades this deep. Retailer swatches don't always show undertone well, so give the listed undertone more weight.

The closest shade in another brand is Charlotte Tilbury 10 in Magic Foundation (likely close). In all, 63 ranges have a likely-close shade and 99 brands have one worth trying.

Closest shade in each brand

The 40 closest of 99 brands. The other 59 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. Charlotte Tilbury

    10 · Magic Foundation

    Likely close Swatch reads about the same · listed neutral

  2. Sephora Collection

    13 Taffeta · Matte Perfection Tinted Moisturizer

    Likely close Swatch reads about the same

  3. Shiseido

    450 Copper · Synchro Skin Self-Refreshing Custom Finish Powder Foundation

    Likely close Swatch reads about the same

  4. Make Up For Ever

    R430 · Water Blend Face & Body Foundation

    Likely close Swatch reads about the same

  5. Bite Beauty

    D165 · Changemaker Supercharged Micellar Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  6. Too Faced

    Hazelnut · Born This Way Foundation

    Likely close Swatch reads about the same · listed cool

  7. Bobbi Brown

    8 Walnut · Skin Foundation SPF 15

    Likely close Swatch reads about the same · listed cool

  8. Jouer Cosmetics

    Espresso · Essential High Coverage Crème Foundation

    Likely close Swatch reads about the same · listed warm

  9. Haus Labs

    325 Medium · Triclone Skin Tech Medium Coverage Foundation

    Likely close Swatch reads about the same · listed warm

  10. Clinique

    Silk Maple · Superbalanced Silk Makeup Broad Spectrum 15

    Likely close Swatch reads warmer

  11. Pretty Vulgar

    Bare Bae · Cool AF Lava Water Foundation

    Likely close Swatch reads about the same · listed neutral-cool

  12. Dr. Jart+

    Deep · Premium Beauty Balm SPF 40

    Likely close Swatch reads about the same

  13. Dior

    6.5 Neutral · Dior Forever Matte Foundation

    Likely close Swatch reads about the same · listed neutral

  14. Lancôme

    12W · SKIN FEELS GOOD Skin Nourishing Foundation

    Likely close Swatch reads cooler · listed warm

  15. COOLA

    Medium/Dark · Rōsilliance Organic BB+ Cream SPF 30

    Likely close Swatch reads about the same

  16. Ulta Beauty

    Dark Cool · Mineral Powder Foundation

    Likely close Swatch reads about the same · listed cool

  17. NARS

    Polynesia · Pure Radiant Tinted Moisturizer Broad Spectrum SPF 30

    Likely close Swatch reads about the same · listed cool

  18. Origins

    640 · Pretty in Bloom SPF 20 Flower-Infused Long-Wear Foundation

    Likely close Swatch reads about the same

  19. Givenchy

    N405 · Teint Couture City Balm Radiant Perfecting Skin Tint SPF 25

    Likely close Swatch reads warmer · listed neutral

  20. Cover FX

    P60 · Natural Finish Foundation

    Likely close Swatch reads cooler · listed cool

  21. Kevyn Aucoin

    09 ST · Stripped Nude Skin Tint

    Likely close Swatch reads warmer

  22. Yves Saint Laurent

    B75 · Touche Eclat Le Teint Radiant Liquid Foundation

    Likely close Swatch reads about the same · listed neutral

  23. Armani Beauty

    11.75 · Power Fabric Longwear High Cover Foundation SPF 25

    Likely close Swatch reads about the same · listed cool

  24. ColourPop

    153C Dark · Pretty Fresh Foundation

    Likely close Swatch reads warmer · listed cool

  25. bareMinerals

    19 Tan · Matte Foundation Broad Spectrum SPF 15

    Likely close Swatch reads warmer · listed cool

  26. Maybelline

    358 Latte · Fit Me Matte + Poreless Liquid Foundation

    Likely close Swatch reads deeper and warmer

  27. Guerlain

    06N · L'Essentiel Natural Longwear Foundation SPF 20

    Likely close Swatch reads warmer · listed neutral

  28. Nudestix

    9 Deep · Nudies Tinted Blur Stick

    Likely close Swatch reads deeper · listed warm

  29. Huda Beauty

    530R · #FauxFilter Skin Finish Buildable Coverage Foundation Stick

    Likely close Swatch reads deeper · listed cool

  30. Natasha Denona

    93R · Foundation X+

    Likely close Swatch reads about the same · listed cool

  31. Morphe

    F2.120 Neutral · Fluidity Full-Coverage Foundation

    Likely close Swatch reads warmer · listed neutral

  32. Milk Makeup

    Tan · Blur Liquid Matte Foundation

    Likely close Swatch reads warmer · listed warm

  33. Wander Beauty

    Rich Deep · Nude Illusion Liquid Foundation

    Likely close Swatch reads cooler

  34. Josie Maran

    RG75 Reverent · Vibrancy Argan Oil Foundation Fluid

    Likely close Swatch reads warmer · listed neutral

  35. Juice Beauty

    23 Medium Tawny · PHYTO-PIGMENTS Flawless Serum Foundation

    Likely close Swatch reads warmer · listed warm

  36. Estée Lauder

    7C1 Rich Mahogany · Double Wear Stay In Place Matte Powder Foundation

    Likely close Swatch reads warmer · listed cool

  37. Beauty Bakerie

    319 Neutral · InstaBake Aqua Glass Foundation

    Likely close Swatch reads warmer · listed neutral

  38. La Mer

    460 Sienna · The Soft Fluid Long Wear Foundation SPF 20

    Likely close Swatch reads warmer · listed warm

  39. Rare Beauty

    390C · Liquid Touch Weightless Foundation

    Likely close Swatch reads about the same · listed neutral

  40. Revlon

    410 Cappuccino · ColorStay Makeup For Combo/Oily Skin

    Likely close Swatch reads lighter and warmer

Closest shade in the other 59 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in 10 Hour Wear Perfection Foundation

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.