Rimmel London

700: Ebony – For Deep skin with Cool undertones in other brands

Lasting Finish 35 Hour Foundation · Liquid and cream

Depth: Lighter than 1% of the shades in our data
Undertone: Listed as cool on the brand's website
Swatch: Reads in between warm and cool #4b2e23
Data: Rimmel London's own website, October 2026 (how we collect it)

This shade is deeper than most shades in our data, so many ranges won't go far enough. Look for the "Likely close" rows first.

The closest shade in another brand is Makeup Revolution F18 in Fast Base Stick Foundation (likely close). In all, 61 ranges have a likely-close shade and 67 brands have one worth trying.

Closest shade in each brand

The 40 closest of 67 brands. The other 27 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

Makeup Revolution

F18 · Fast Base Stick Foundation

Likely close Swatch reads about the same · listed warm
Anastasia Beverly Hills

560W · Luminous Foundation

Likely close Swatch reads about the same · listed warm
Too Faced

Ganache · Born This Way Foundation

Likely close Swatch reads about the same · listed neutral
Sisley Paris

8C Cappuccino · Phyto-Teint Perfection

Likely close Swatch reads about the same · listed cool
NYX Professional Makeup

Deep Ebony · Born To Glow Naturally Radiant Foundation

Likely close Swatch reads about the same · listed neutral
Dose Of Colors

139 Deep · Meet Your Hue Foundation

Likely close Swatch reads about the same · listed neutral-cool
MAC

NW58 · Studio Fix Fluid SPF 15 24HR Matte Foundation + Oil Control

Likely close Swatch reads warmer · listed neutral
e.l.f. Cosmetics

65 Rich Neutral · Soft Glam Satin Foundation

Likely close Swatch reads cooler · listed neutral
Pat McGrath Labs

35 Deep · Sublime Perfection Foundation

Likely close Swatch reads about the same · listed neutral-cool
Tarte

61H espresso · face tape foundation

Likely close Swatch reads cooler · listed warm
Urban Decay

90WO · Stay Naked Weightless Liquid Foundation

Likely close Swatch reads cooler · listed warm
Morphe

F5.80 Neutral · Fluidity Full-Coverage Foundation

Likely close Swatch reads cooler · listed neutral
NARS

D8 Ambato · Natural Radiant Longwear Foundation

Likely close Swatch reads deeper · listed neutral
KVD Vegan Beauty

85 Deep W · Lock-It Foundation

Likely close Swatch reads cooler · listed warm
Maybelline

374 · Super Stay 24HR Glowy Skin Tint with Vitamin C

Likely close Swatch reads about the same · listed cool
Dermablend

90N · Flawless Creator Liquid Foundation Drops

Likely close Swatch reads warmer · listed neutral
Milani

Rich Mahogany · Screen Queen Foundation

Likely close Swatch reads cooler
KIKO Milano

20NG Neutral Gold · Love Fusion 24H Moisture Radiant Foundation

Likely close Swatch reads about the same · listed neutral-warm
Becca Cosmetics

6C2 Cacao · Ultimate Coverage 24 Hour Foundation

Likely close Swatch reads cooler · listed cool
Juvia's Place

120 Chad · I Am Magic Foundation

Likely close Swatch reads much cooler · listed neutral
Catrice

098 Deep Mocha · HD Liquid Coverage Foundation

Likely close Swatch reads warmer
L'Oréal

115 Rich Ebony · Infallible Pro-Matte Liquid Longwear Foundation

Likely close Swatch reads about the same
Beauty Bakerie

303 Warm · InstaBake Aqua Glass Foundation

Likely close Swatch reads lighter · listed warm
PÜR

DPP4 Truffle · 4-in-1 Pressed Mineral Powder Foundation SPF 15

Likely close Swatch reads cooler · listed cool
Haus Labs

560 Deep · Triclone Skin Tech Medium Coverage Foundation

Likely close Swatch reads warmer · listed neutral
Il Makiage

212-66250 250 · Woke Up Like This Flawless Base Foundation

Likely close Swatch reads much warmer · listed neutral
Kosas

Rich Deep Neutral 450 · Revealer Skin-Improving Foundation SPF 25

Likely close Swatch reads deeper · listed neutral
Gucci

580N · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

Likely close Swatch reads lighter · listed neutral
Rare Beauty

560W · Liquid Touch Weightless Foundation

Likely close Swatch reads lighter and cooler · listed warm
ZOEVA

440C Wise · Authentik Skin Natural Luminous Foundation

Likely close Swatch reads much cooler · listed cool
Charlotte Tilbury

17 DEEP · Unreal Skin Sheer Glow Tint Hydrating Foundation Stick

Likely close Swatch reads much cooler · listed neutral
Natasha Denona

NR15 - Deep Neutral Rosy · Hy-Glam Serum Foundation

Likely close Swatch reads warmer · listed neutral-cool
Fenty Beauty

498 · Pro Filt'r Soft Matte Powder Foundation

Likely close Swatch reads much cooler · listed neutral
Rimmel London

705 Espresso · Kind & Free Blur It Out Mattifying Skin Tint

Likely close Swatch reads lighter and warmer
Lancôme

560 Suede C · Teint Idole Ultra Wear 24H Long Wear Foundation

Likely close Swatch reads lighter and warmer · listed cool
Essence

360 · Foundation Stick

Likely close Swatch reads lighter and cooler
CoverGirl

195 - Java · Clean Invisible Foundation

Likely close Swatch reads lighter and warmer
Ulta Beauty

Very Deep Cool · Complexion Crush Foundation

Likely close Swatch reads deeper · listed cool
Givenchy

W480 · Teint Couture City Balm Radiant Perfecting Skin Tint SPF 25

Worth sampling Swatch reads lighter and much cooler · listed warm
Exa

110 Fazon · High Fidelity Foundation

Worth sampling Swatch reads lighter and cooler · listed neutral

Closest shade in the other 27 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Lasting Finish 35 Hour Foundation

610: Tiramisu – For Deep skin with Neutral undertones (lighter)
710: Deep Mahogany - Cool Undertone (deeper)

Colours come from Rimmel London's own website, checked October 2026. Test a shade on your jaw in daylight before you buy.