Max Factor

W98 Warm Hazelnut in other brands

Facefinity All Day Flawless 3 in 1 Foundation · Liquid and cream

Depth: Lighter than 17% of the shades in our data
Undertone: Listed as warm from its name
Swatch: Reads warmer than most shades this deep #a95f1f
Data: Max Factor's own website, October 2026 (how we collect it)

The closest shade in another brand is Fenty Beauty 20 in Eaze Drop Lightweight Blurring Skin Tint (likely close). In all, 49 ranges have a likely-close shade and 94 brands have one worth trying.

Closest shade in each brand

The 40 closest of 94 brands. The other 54 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

Fenty Beauty

20 · Eaze Drop Lightweight Blurring Skin Tint

Likely close Swatch reads about the same
L'Oréal

111 Soft Sable · Infallible Pro-Matte Liquid Longwear Foundation

Likely close Swatch reads about the same
Ulta Beauty

Tan To Dark Warm · Complexion Crush Foundation

Likely close Swatch reads about the same · listed warm
Pacifica

03WD Warm Deep · Alight Clean Foundation

Likely close Swatch reads about the same · listed warm
e.l.f. Cosmetics

6.5 Deep Warm · Halo Glow Liquid Filter

Likely close Swatch reads about the same · listed warm
Clarins

118.5N · Skin Illusion Full Coverage Foundation

Likely close Swatch reads lighter · listed neutral
Maybelline

Mocha · Fit Me Dewy + Smooth Foundation

Likely close Swatch reads about the same
NARS

D2 New Caledonia · Sheer Glow Foundation

Likely close Swatch reads about the same · listed warm
bareMinerals

24 Neutral Dark · Matte Foundation Broad Spectrum SPF 15

Likely close Swatch reads about the same · listed neutral
Rimmel London

504: Amber - Warm Undertone · Lasting Finish 35 Hour Foundation

Likely close Swatch reads about the same · listed warm
Cover FX

G110 · Natural Finish Foundation

Likely close Swatch reads about the same · listed warm
Estée Lauder

5N1.5 Maple · Double Wear Stay-in-Place Makeup

Likely close Swatch reads about the same · listed neutral
Dermablend

50C Honey Beige · Smooth Liquid Camo Foundation

Likely close Swatch reads about the same · listed cool
MAC

NC55 · Studio Fix Soft Matte Foundation Stick

Likely close Swatch reads cooler · listed warm
PÜR

Golden Dark · 4-In-1 Foundation Stick

Likely close Swatch reads about the same · listed warm
Juvia's Place

330 Accra · I Am Magic Foundation

Likely close Swatch reads about the same · listed olive
Exa

220 Soraya · High Fidelity Foundation

Likely close Swatch reads warmer · listed neutral
Tarte

47G Tan-Deep Golden · Amazonian Clay Full Coverage Foundation SPF 15

Likely close Swatch reads about the same · listed warm
Natasha Denona

P9 - Dark Peach · Hy-Glam Serum Foundation

Likely close Swatch reads cooler · listed warm
Clinique

Fresh Amber · Acne Solutions Liquid Makeup

Likely close Swatch reads about the same · listed neutral-warm
Laura Mercier

Nutmeg · Flawless Fusion Ultra-Longwear Foundation

Likely close Swatch reads about the same · listed cool
Max Factor

93 - Mocha · Miracle Pure Skin-Improving Foundation

Likely close Swatch reads about the same
Too Faced

Caramel · Born This Way Matte 24 Hour Foundation

Likely close Swatch reads cooler · listed neutral
Essence

180 cool terra · Pretty Natural Hydrating Foundation

Likely close Swatch reads about the same · listed cool
Kosas

8.7 Tone · Tinted Face Oil Foundation

Likely close Swatch reads deeper · listed cool
Milani

Spiced Toffee · Screen Queen Foundation

Likely close Swatch reads about the same
Pat McGrath Labs

26 Medium Deep · Sublime Perfection Foundation

Likely close Swatch reads about the same · listed warm
Benefit Cosmetics

Shade 8 Tan Warm · Hello Happy Flawless Brightening Foundation SPF 15

Likely close Swatch reads about the same · listed warm
Dose Of Colors

128 Medium Tan · Meet Your Hue Foundation

Likely close Swatch reads cooler · listed warm
NYX Professional Makeup

Almond · Total Control Pro Drop Foundation

Worth sampling Swatch reads about the same
Givenchy

N10 · Matissime Velvet Radiant Mattifying Fluid Foundation SPF 20

Worth sampling Swatch reads lighter · listed neutral
Huda Beauty

440G Cinnamon · #FauxFilter Full Coverage Matte Foundation

Worth sampling Swatch reads about the same · listed warm
Wet n Wild

Mocha · PhotoFocus Liquid Foundation

Worth sampling Swatch reads deeper and cooler
It Cosmetics

51 Rich Warm · Your Skin But Better Foundation + Skincare

Worth sampling Swatch reads about the same · listed warm
Smith & Cult

420 Cool · Veiled Threat Weightless Micro-Blurring Foundation

Worth sampling Swatch reads cooler · listed cool
Urban Decay

70 · Hydromaniac Glowy Tinted Hydrator Foundation

Worth sampling Swatch reads cooler · listed warm
Makeup Revolution

F13 · Fast Base Stick Foundation

Worth sampling Swatch reads about the same · listed warm
CoverGirl

450 - Rich Warm · Clean Fresh Blurring Skin Tint SPF 30

Worth sampling Swatch reads cooler · listed warm
Charlotte Tilbury

13 WARM · Airbrush Flawless Foundation

Worth sampling Swatch reads cooler · listed warm
Catrice

095N · Nude Drop Tinted Serum Foundation

Worth sampling Swatch reads about the same · listed neutral

Closest shade in the other 54 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Facefinity All Day Flawless 3 in 1 Foundation

W95 Hazelnut (lighter)
W100 Cocoa (deeper)

Colours come from Max Factor's own website, checked October 2026. Test a shade on your jaw in daylight before you buy.