Fenty Beauty

470 in other brands

Pro Filt'r Soft Matte Powder Foundation · Powder

Depth

Lighter than 5% of the shades in our data

Undertone

Listed as neutral-cool from its retail listing

Swatch

Reads in between warm and cool #74452d

Data

Retailer swatch, January 2021 (how we collect it)

This shade is deeper than most shades in our data, so many ranges won't go far enough. Look for the "Likely close" rows first.

The closest shade in another brand is MAC NW48 in Studio Fix Fluid SPF 15 24HR Matte Foundation + Oil Control (likely close). In all, 97 ranges have a likely-close shade and 88 brands have one worth trying.

Closest shade in each brand

The 40 closest of 88 brands. The other 48 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

1. MAC

   NW48 · Studio Fix Fluid SPF 15 24HR Matte Foundation + Oil Control

   Likely close Swatch reads about the same · listed cool

2. Tarte

   58S Rich Sand · Babassu Foundcealer Skincare Foundation Broad Spectrum SPF 20

   Likely close Swatch reads about the same · listed warm

3. UOMA Beauty

   T2N Black Pearl · Say What?! Foundation

   Likely close Swatch reads about the same · listed neutral

4. Becca Cosmetics

   5N2 Mocha · Ultimate Coverage 24 Hour Foundation

   Likely close Swatch reads about the same · listed neutral

5. PÜR

   DPN2 Chestnut · 4-in-1 Pressed Mineral Powder Foundation SPF 15

   Likely close Swatch reads about the same · listed neutral

6. bareMinerals

   11 Cedar · Complexion Rescue Hydrating Foundation Stick Broad Spectrum SPF 25

   Likely close Swatch reads about the same · listed cool

7. Ulta Beauty

   Deep Warm · Effortless Effect Foundation

   Likely close Swatch reads about the same · listed warm

8. Urban Decay

   12.0 · All Nighter Liquid Full Coverage Foundation

   Likely close Swatch reads about the same · listed warm

9. Fenty Beauty

   470 · Pro Filt'r Soft Matte Longwear Foundation

   Likely close Swatch reads about the same

10. Il Makiage

    212-66220 220 · Woke Up Like This Flawless Base Foundation

    Likely close Swatch reads about the same · listed neutral

11. NARS

    Namibia · Soft Matte Complete Foundation

    Likely close Swatch reads about the same · listed cool

12. Morphe

    F4.70 Warm · Fluidity Full-Coverage Foundation

    Likely close Swatch reads about the same · listed warm

13. KVD Vegan Beauty

    78 Deep N · Lock-It Foundation

    Likely close Swatch reads about the same · listed neutral

14. NYX Professional Makeup

    Cocoa · Total Control Pro Drop Foundation

    Likely close Swatch reads about the same

15. Dose Of Colors

    133 Dark · Meet Your Hue Foundation

    Likely close Swatch reads about the same · listed neutral-warm

16. Haus Labs

    510 Deep · Triclone Skin Tech Medium Coverage Foundation

    Likely close Swatch reads about the same · listed cool

17. Lancôme

    555 Suede C · Teint Idole Ultra Wear 24H Long Wear Foundation

    Likely close Swatch reads about the same · listed cool

18. Dermablend

    80N Cinnamon · Smooth Liquid Camo Foundation

    Likely close Swatch reads about the same · listed neutral-cool

19. e.l.f. Cosmetics

    Mocha · Flawless Finish Foundation

    Likely close Swatch reads cooler · listed cool

20. Catrice

    090 Espresso Beige · HD Liquid Coverage Foundation

    Likely close Swatch reads warmer

21. Benefit Cosmetics

    Shade 11 Dark Neutral · Hello Happy Flawless Brightening Foundation SPF 15

    Likely close Swatch reads warmer · listed neutral

22. Estée Lauder

    8C1 Rich Java · Double Wear Stay-in-Place Makeup

    Likely close Swatch reads about the same · listed cool

23. Natasha Denona

    RN9 - Deep Rosy Neutral · Hy-Glam Serum Foundation

    Likely close Swatch reads about the same · listed neutral-cool

24. Too Faced

    Spice Rum · Born This Way Matte 24 Hour Foundation

    Likely close Swatch reads about the same · listed cool

25. L.A. Girl

    Rich Cocoa · Pro Coverage Liquid Foundation

    Likely close Swatch reads about the same

26. Beauty Bakerie

    307 Cool Neutral · InstaBake Aqua Glass Foundation

    Likely close Swatch reads warmer · listed neutral-cool

27. Armani Beauty

    17 · Neo Nude Foundation

    Likely close Swatch reads cooler · listed neutral

28. BLK/OPL

    Carob · TRUE COLOR Pore Perfecting Crème Powder Foundation

    Likely close Swatch reads about the same

29. Lorac

    24 · PRO Soft Focus Longwear Foundation

    Likely close Swatch reads about the same · listed warm

30. Laura Mercier

    Espresso · Flawless Lumière Radiance-Perfecting Foundation

    Likely close Swatch reads cooler · listed neutral

31. Juvia's Place

    210 Togo · I Am Magic Foundation

    Likely close Swatch reads about the same · listed olive

32. Gucci

    530N · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

    Likely close Swatch reads cooler · listed neutral

33. Make Up For Ever

    R550 · Reboot Active Care Revitalizing Foundation

    Likely close Swatch reads cooler · listed cool

34. Marc Jacobs Beauty

    86 Cocoa Deep · Re(marc)able Full Cover Foundation Concentrate

    Likely close Swatch reads cooler · listed cool

35. Charlotte Tilbury

    14 NEUTRAL · Airbrush Flawless Foundation

    Likely close Swatch reads about the same · listed neutral

36. Hourglass

    No. 8 Walnut · Veil Fluid Makeup

    Likely close Swatch reads about the same · listed neutral

37. J.Cat Beauty

    Autumn Spice · Aquasurance Compact Foundation

    Likely close Swatch reads cooler

38. Physicians Formula

    DpW2 · The Healthy Foundation SPF 20

    Likely close Swatch reads warmer

39. Yves Saint Laurent

    B95 · All Hours Longwear Natural Matte Foundation

    Likely close Swatch reads cooler · listed neutral

40. Clinique

    CN 127 Truffle · Even Better Clinical Serum Foundation Broad Spectrum SPF 25

    Likely close Swatch reads about the same

Closest shade in the other 48 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

• Almay 900 Cappuccino
• Anastasia Beverly Hills 470C
• Au Naturale Goa
• beautyblender 4.55 Cool
• Bobbi Brown 10.25 Cool Espresso
• boscia La Jolla
• Burt's Bees Deep Maple
• ColourPop 213C Deep Dark
• Cover FX N120
• CoverGirl 2 Deep Neutral
• Dior 080 Ebony
• Elcie Cosmetics Chestnut
• Essence 270 Warm Amber
• Exa 150 Dequan
• florence by mills D200
• Flower Beauty D3 Mocha
• Givenchy W430
• Huda Beauty 550R Hot Fudge
• ILIA 17 Miho
• It Cosmetics 61 Deep Neutral
• jane iredale M17
• Juice Beauty 29 Deep
• KIKO Milano Cocoa
• Kosas 10 Tone
• L'Oréal 114 Rich Chocolate
• La Mer 420 Terra
• Makeup Revolution F14.7
• Maybelline 375 Java
• Milani Golden Sienna
• Milk Makeup Deep
• Nudestix 10 Nude
• Ofra Cosmetics 10
• Pacifica 01CD Cool Deep
• Pat McGrath Labs 33 Deep
• Perricone MD Rich
• Pretty Vulgar Darling At Dusk
• Rare Beauty 520W
• Revlon 420 Mahogany
• rms beauty 111
• Sephora Collection 65 Deep Dark Ebony
• Shiseido 560
• Smashbox 4.35
• Smith & Cult 510 Cool
• surratt beauty 15 Surreal Skin
• The Ordinary 3.3 N
• Tom Ford 13.0 Espresso
• Wet n Wild Almond
• ZOEVA 410W Strong

Filter every range in the shade finder

Next to it in Pro Filt'r Soft Matte Powder Foundation

• 460 (lighter)
• 480 (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.