ZOEVA

390N Soulful in other brands

Authentik Skin Natural Luminous Foundation · Liquid and cream

Depth: Lighter than 9% of the shades in our data
Undertone: Listed as neutral-cool from its retail listing
Swatch: Reads cooler than most shades this deep #a1411f
Data: Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is L'Oréal 520 - Sienna in Infallible 32 Hour Lightweight Fresh Wear Longwear Foundation (likely close). In all, 8 ranges have a likely-close shade and 68 brands have one worth trying.

Closest shade in each brand

The 40 closest of 68 brands. The other 28 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

L'Oréal

520 - Sienna · Infallible 32 Hour Lightweight Fresh Wear Longwear Foundation

Likely close Swatch reads about the same
Too Faced

Mahogany · Born This Way Matte 24 Hour Foundation

Likely close Swatch reads about the same · listed warm
Ulta Beauty

Deep Cool · Velvet Matte Longwear Foundation

Likely close Swatch reads about the same · listed cool
Juvia's Place

220 Dakar · I Am Magic Foundation

Likely close Swatch reads about the same · listed warm
It Cosmetics

Rich Honey · Bye Bye Foundation Full Coverage Moisturizer with SPF 50+

Likely close Swatch reads warmer · listed warm
Lancôme

540 Suede · Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation

Worth sampling Swatch reads warmer
bareMinerals

31 Mocha · BAREPRO Performance Wear Liquid Foundation Broad Spectrum SPF 20

Worth sampling Swatch reads warmer · listed cool
Bobbi Brown

Walnut · Skin Long-Wear Weightless Foundation SPF 15

Worth sampling Swatch reads warmer · listed cool
Tarte

Deep Honey · Clay Stick Foundation

Worth sampling Swatch reads cooler · listed warm
Smashbox

4.25 · Studio Skin 24 Hour Oil-Free Hydra Foundation

Worth sampling Swatch reads lighter and warmer · listed warm
PÜR

DP6 Deep · 4-in-1 Pressed Mineral Powder Foundation SPF 15

Worth sampling Swatch reads lighter · listed cool
Smith & Cult

450 Cool · Veiled Threat Weightless Micro-Blurring Foundation

Worth sampling Swatch reads lighter and warmer · listed cool
Almay

900 Cappuccino · Clear Complexion Make Myself Clear Makeup

Worth sampling Swatch reads warmer
Benefit Cosmetics

Shade 10 Deep Warm · Hello Happy Flawless Brightening Foundation SPF 15

Worth sampling Swatch reads warmer · listed warm
Charlotte Tilbury

14 COOL · Airbrush Flawless Foundation

Worth sampling Swatch reads warmer · listed cool
Makeup Revolution

F16 · Conceal & Define Full Coverage Foundation

Worth sampling Swatch reads lighter · listed warm
Revlon

500 Walnut · ColorStay Makeup For Normal/Dry Skin

Worth sampling Swatch reads lighter and warmer
Kosas

9.5 Tone · Tinted Face Oil Foundation

Worth sampling Swatch reads about the same · listed neutral
Pacifica

04CD Cool Deep · Alight Clean Foundation

Worth sampling Swatch reads warmer · listed cool
KVD Vegan Beauty

67 Deep C · Lock-It Foundation

Worth sampling Swatch reads lighter and warmer · listed cool
Rare Beauty

490C · Liquid Touch Weightless Foundation

Worth sampling Swatch reads about the same · listed neutral
Catrice

080 Neutral Pecan · True Skin Hydrating Foundation

Worth sampling Swatch reads warmer · listed neutral
Yves Saint Laurent

B90 · Touche Eclat All-In-One Glow Foundation

Worth sampling Swatch reads lighter · listed neutral
MAC

NW47 · Studio Fix Soft Matte Foundation Stick

Worth sampling Swatch reads lighter and warmer · listed neutral
Marc Jacobs Beauty

84 Cocoa Medium · Re(marc)able Full Cover Foundation Concentrate

Worth sampling Swatch reads warmer · listed cool
jane iredale

M15 · Beyond Matte Liquid Foundation

Worth sampling Swatch reads lighter
Laura Mercier

Truffle · Flawless Fusion Ultra-Longwear Foundation

Worth sampling Swatch reads warmer · listed neutral
Estée Lauder

6W1 Sandalwood · Futurist Hydra Rescue Moisturizing Makeup SPF 45

Worth sampling Swatch reads about the same · listed warm
Wet n Wild

Espresso · PhotoFocus Liquid Foundation

Worth sampling Swatch reads lighter and warmer
Morphe

Hint of Mocha · Morphe 2 Hint Hint Skin Tint

Worth sampling Swatch reads lighter · listed neutral-cool
Dermablend

80W Chocolate Brown · Cover Creme Full Coverage Foundation

Worth sampling Swatch reads warmer · listed neutral
Dior

070 Dark Brown · Diorskin Forever Undercover Foundation

Worth sampling Swatch reads lighter · listed neutral
NARS

D4.5 Timaru · Natural Radiant Longwear Foundation

Worth sampling Swatch reads about the same · listed neutral
Clinique

Fresh Clove · Acne Solutions Liquid Makeup

Worth sampling Swatch reads warmer · listed neutral-warm
Maybelline

365 Nutmeg · Fit Me Matte + Poreless Liquid Foundation

Worth sampling Swatch reads lighter
Natasha Denona

P10 - Deep Peach · Hy-Glam Serum Foundation

Worth sampling Swatch reads much warmer · listed warm
e.l.f. Cosmetics

Espresso · Flawless Finish Foundation

Worth sampling Swatch reads deeper · listed olive
Becca Cosmetics

5W2 Maple · Ultimate Coverage 24 Hour Foundation

Worth sampling Swatch reads lighter and warmer · listed warm
Gucci

510C · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

Worth sampling Swatch reads warmer · listed cool
Il Makiage

212-66225 225 · Woke Up Like This Flawless Base Foundation

Worth sampling Swatch reads deeper · listed cool

Closest shade in the other 28 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Authentik Skin Natural Luminous Foundation

380N Smile (lighter)
400C Spirited (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.