Foundation Shades

Urban Decay

90CB in other brands

Stay Naked Weightless Liquid Foundation · Liquid and cream

Depth
Lighter than 1% of the shades in our data
Undertone
Listed as cool from its retail listing
Swatch
Reads in between warm and cool #463631
Data
Retailer swatch, January 2021 (how we collect it)

This shade is deeper than most shades in our data, so many ranges won't go far enough. Look for the "Likely close" rows first.

The closest shade in another brand is Fenty Beauty 498 in Pro Filt'r Soft Matte Longwear Foundation (likely close). In all, 13 ranges have a likely-close shade and 52 brands have one worth trying.

Closest shade in each brand

The 40 closest of 52 brands. The other 12 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. Fenty Beauty

    498 · Pro Filt'r Soft Matte Longwear Foundation

    Likely close Swatch reads about the same

  2. Givenchy

    N490 · Teint Couture City Balm Radiant Perfecting Skin Tint SPF 25

    Likely close Swatch reads much cooler · listed neutral

  3. Beauty Bakerie

    301 Neutral · InstaBake Aqua Glass Foundation

    Likely close Swatch reads about the same · listed neutral

  4. Morphe

    F5.120 Neutral · Fluidity Full-Coverage Foundation

    Likely close Swatch reads deeper · listed neutral

  5. KVD Vegan Beauty

    098 Deep · True Portrait Medium Coverage Shake Foundation

    Likely close Swatch reads warmer · listed neutral

  6. Catrice

    098 Deep Mocha · HD Liquid Coverage Foundation

    Likely close Swatch reads warmer

  7. PÜR

    DPN6 Espresso · 4-In-1 Love Your Selfie Longwear Foundation & Concealer

    Likely close Swatch reads cooler · listed neutral

  8. CoverGirl

    3 Deep Cool · Full Spectrum Matte Ambition All Day Foundation

    Likely close Swatch reads about the same · listed cool

  9. e.l.f. Cosmetics

    Ebony · Flawless Finish Foundation

    Likely close Swatch reads deeper and cooler · listed neutral-cool

  10. Dose Of Colors

    142 Deep · Meet Your Hue Foundation

    Likely close Swatch reads deeper · listed neutral

  11. L.A. Girl

    Ebony · Pro.Matte Foundation

    Likely close Swatch reads lighter and warmer

  12. Il Makiage

    212-66245 245 · Woke Up Like This Flawless Base Foundation

    Likely close Swatch reads lighter and warmer · listed neutral

  13. Dermablend

    90N · Flawless Creator Liquid Foundation Drops

    Worth sampling Swatch reads warmer · listed neutral

  14. Milani

    Nude Mocha · Screen Queen Foundation

    Worth sampling Swatch reads deeper and much cooler

  15. Bobbi Brown

    Cool Espresso · Skin Foundation Stick

    Worth sampling Swatch reads lighter · listed cool

  16. Hourglass

    Espresso · Vanish Seamless Finish Foundation Stick

    Worth sampling Swatch reads lighter and much warmer · listed cool

  17. Juvia's Place

    100 Sudan · I Am Magic Foundation

    Worth sampling Swatch reads deeper and much cooler · listed cool

  18. Anastasia Beverly Hills

    590C · Luminous Foundation

    Worth sampling Swatch reads deeper · listed cool

  19. Becca Cosmetics

    6C3 Chestnut · Ultimate Coverage 24 Hour Foundation

    Worth sampling Swatch reads cooler · listed cool

  20. Makeup Revolution

    F18 · Conceal & Glow Foundation

    Worth sampling Swatch reads about the same · listed warm

  21. MAC

    NW65 · Studio Fix Fluid SPF 15 24HR Matte Foundation + Oil Control

    Worth sampling Swatch reads deeper and warmer · listed cool

  22. NARS

    D8 Majorca · Natural Radiant Longwear Foundation

    Worth sampling Swatch reads deeper and much warmer · listed cool

  23. Tom Ford

    13.0 Espresso · Traceless Foundation Stick

    Worth sampling Swatch reads lighter and cooler

  24. Too Faced

    Ganache · Born This Way Foundation

    Worth sampling Swatch reads deeper · listed neutral

  25. Rare Beauty

    570N · Liquid Touch Weightless Foundation

    Worth sampling Swatch reads lighter · listed neutral

  26. NYX Professional Makeup

    Deep Ebony · Born To Glow Naturally Radiant Foundation

    Worth sampling Swatch reads about the same · listed neutral

  27. Gucci

    580N · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

    Worth sampling Swatch reads warmer · listed neutral

  28. Maybelline

    380 Espresso · Fit Me Matte + Poreless Liquid Foundation

    Worth sampling Swatch reads lighter

  29. Tarte

    60H Mahogany · Amazonian Clay Full Coverage Foundation SPF 15

    Worth sampling Swatch reads about the same · listed warm

  30. Pat McGrath Labs

    36 Deep · Sublime Perfection Foundation

    Worth sampling Swatch reads much warmer · listed neutral

  31. Natasha Denona

    NY16 - Deep Neutral Yellow · Hy-Glam Serum Foundation

    Worth sampling Swatch reads deeper and much warmer · listed neutral-warm

  32. ZOEVA

    440C Wise · Authentik Skin Natural Luminous Foundation

    Worth sampling Swatch reads deeper and cooler · listed cool

  33. Exa

    110 Fazon · High Fidelity Foundation

    Worth sampling Swatch reads lighter · listed neutral

  34. Cover FX

    5 N Deep · Custom Cover Drops

    Worth sampling Swatch reads lighter · listed neutral

  35. Haus Labs

    500 Deep · Triclone Skin Tech Medium Coverage Foundation

    Worth sampling Swatch reads much cooler · listed neutral

  36. Au Naturale

    Java · Zero Gravity C2P Foundation

    Worth sampling Swatch reads lighter · listed cool

  37. BLK/OPL

    Ebony Brown · Pore Perfecting Liquid Foundation

    Worth sampling Swatch reads lighter and warmer · listed cool

  38. Ulta Beauty

    Dark Neutral · Effortless Effect Foundation

    Worth sampling Swatch reads lighter and much warmer · listed neutral

  39. Kosas

    Rich Deep Neutral 450 · Revealer Skin-Improving Foundation SPF 25

    Worth sampling Swatch reads deeper and warmer · listed neutral

  40. beautyblender

    4.75 Neutral · Bounce Liquid Whip Long Wear Foundation

    Worth sampling Swatch reads much deeper and warmer · listed neutral

Closest shade in the other 12 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Stay Naked Weightless Liquid Foundation

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.