e.l.f. Cosmetics

Rich 640 W - rich with warm undertones in other brands

Depth: Lighter than 3% of the shades in our data
Undertone: Listed as warm on the brand's website
Swatch: Reads cooler than most shades this deep #573e39
Data: e.l.f. Cosmetics's own website, October 2026 (how we collect it)

Listed as warm, but its swatch reads cooler than most shades this deep. Retailer swatches don't always show undertone well, so give the listed undertone more weight.

This shade is deeper than most shades in our data, so many ranges won't go far enough. Look for the "Likely close" rows first.

The closest shade in another brand is e.l.f. Cosmetics Rich 640 W - rich with warm undertones in Camo CC Cream SPF 30 (likely close). In all, 37 ranges have a likely-close shade and 70 brands have one worth trying.

Closest shade in each brand

The 40 closest of 70 brands. The other 30 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

e.l.f. Cosmetics

Rich 640 W - rich with warm undertones · Camo CC Cream SPF 30

Likely close Swatch reads about the same · listed warm
Makeup Revolution

F17.7 · Conceal & Define Full Coverage Foundation

Likely close Swatch reads about the same
Essence

360 · Foundation Stick

Likely close Swatch reads about the same
PÜR

DPN2 Chestnut · 4-In-1 Love Your Selfie Longwear Foundation & Concealer

Likely close Swatch reads about the same · listed neutral
CoverGirl

3 Deep Cool · Full Spectrum Matte Ambition All Day Foundation

Likely close Swatch reads warmer · listed cool
Bobbi Brown

Cool Espresso · Skin Foundation Stick

Likely close Swatch reads warmer · listed cool
Urban Decay

90WR · Stay Naked Weightless Liquid Foundation

Likely close Swatch reads about the same · listed warm
Il Makiage

212-66245 245 · Woke Up Like This Flawless Base Foundation

Likely close Swatch reads much warmer · listed neutral
Maybelline

380 Espresso · Fit Me Matte + Poreless Liquid Foundation

Likely close Swatch reads warmer
Fenty Beauty

498 · Pro Filt'r Soft Matte Powder Foundation

Likely close Swatch reads deeper · listed neutral
MAC

NW65 · Studio Radiance Serum-Powered Foundation

Likely close Swatch reads much warmer · listed cool
Tom Ford

13.0 Espresso · Traceless Foundation Stick

Likely close Swatch reads about the same
Rare Beauty

570N · Liquid Touch Weightless Foundation

Likely close Swatch reads much warmer · listed neutral
KIKO Milano

N250 Neutral 250 · Full Coverage 2-in-1 Foundation & Concealer

Likely close Swatch reads much warmer · listed neutral
Milani

Cool Cocoa · Conceal + Perfect Smooth Finish Cream-To-Powder Foundation

Likely close Swatch reads deeper · listed cool
L.A. Girl

Espresso · Pro.Matte Foundation

Likely close Swatch reads warmer
Cover FX

5 N Deep · Custom Cover Drops

Likely close Swatch reads warmer · listed neutral
Au Naturale

Java · Zero Gravity C2P Foundation

Likely close Swatch reads warmer · listed cool
Beauty Bakerie

303 Warm · InstaBake Aqua Glass Foundation

Likely close Swatch reads much warmer · listed warm
NYX Professional Makeup

Deep Ebony · Total Control Pro Drop Foundation

Likely close Swatch reads warmer
Exa

110 Fazon · High Fidelity Foundation

Likely close Swatch reads warmer · listed neutral
Givenchy

W480 · Teint Couture City Balm Radiant Perfecting Skin Tint SPF 25

Likely close Swatch reads about the same · listed warm
Tarte

61N espresso neutral · Maneater Foundation Stick

Likely close Swatch reads warmer · listed neutral
KVD Vegan Beauty

096 Deep · True Portrait Medium Coverage Shake Foundation

Likely close Swatch reads deeper and much warmer · listed neutral-warm
Morphe

F5.80 Neutral · Fluidity Full-Coverage Foundation

Likely close Swatch reads deeper and warmer · listed neutral
Becca Cosmetics

6C2 Cacao · Ultimate Coverage 24 Hour Foundation

Likely close Swatch reads deeper · listed cool
Rimmel London

610: Tiramisu – For Deep skin with Neutral undertones · Lasting Finish 35 Hour Foundation

Likely close Swatch reads lighter and warmer · listed neutral
It Cosmetics

64 Deep Cool · Your Skin But Better Foundation + Skincare

Likely close Swatch reads lighter and cooler · listed cool
No7

Mahogany · Stay Perfect Foundation

Likely close Swatch reads lighter and much warmer
Gucci

580N · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

Likely close Swatch reads much warmer · listed neutral
Dose Of Colors

139 Deep · Meet Your Hue Foundation

Worth sampling Swatch reads deeper and much warmer · listed neutral-cool
Juvia's Place

110 Senegal · I Am Magic Foundation

Worth sampling Swatch reads deeper · listed neutral
Hourglass

Espresso · Vanish Seamless Finish Foundation Stick

Worth sampling Swatch reads much warmer · listed cool
Haus Labs

500 Deep · Triclone Skin Tech Medium Coverage Foundation

Worth sampling Swatch reads deeper and cooler · listed neutral
florence by mills

D200 · Like a Light Skin Tint

Worth sampling Swatch reads lighter · listed neutral
Catrice

098 Deep Mocha · HD Liquid Coverage Foundation

Worth sampling Swatch reads deeper and much warmer
BLK/OPL

Ebony Brown · Pore Perfecting Liquid Foundation

Worth sampling Swatch reads much warmer · listed cool
ColourPop

215N Deep Dark · Pretty Fresh Foundation

Worth sampling Swatch reads lighter and warmer · listed neutral
bareMinerals

11.5 Mahogany · Complexion Rescue Hydrating Foundation Stick Broad Spectrum SPF 25

Worth sampling Swatch reads about the same · listed neutral-warm
Dermablend

90N · Flawless Creator Liquid Foundation Drops

Worth sampling Swatch reads deeper and much warmer · listed neutral

Closest shade in the other 30 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Camo Pressed Powder Foundation

Rich 620 W - rich with warm undertones (lighter)
Rich 650 C – rich with cool undertones (deeper)

Colours come from e.l.f. Cosmetics's own website, checked October 2026. Test a shade on your jaw in daylight before you buy.