Foundation Shades

Becca Cosmetics

5W4 Coconut in other brands

Ultimate Coverage 24 Hour Foundation · Liquid and cream

Depth
Lighter than 5% of the shades in our data
Undertone
Listed as warm from its retail listing
Swatch
Reads in between warm and cool #754127
Data
Retailer swatch, January 2021 (how we collect it)

This shade is deeper than most shades in our data, so many ranges won't go far enough. Look for the "Likely close" rows first.

The closest shade in another brand is KVD Vegan Beauty 78 Deep N in Lock-It Foundation (likely close). In all, 77 ranges have a likely-close shade and 83 brands have one worth trying.

Closest shade in each brand

The 40 closest of 83 brands. The other 43 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. KVD Vegan Beauty

    78 Deep N · Lock-It Foundation

    Likely close Swatch reads about the same · listed neutral

  2. Fenty Beauty

    470 · Pro Filt'r Soft Matte Longwear Foundation

    Likely close Swatch reads about the same

  3. Too Faced

    Spice Rum · Born This Way Matte 24 Hour Foundation

    Likely close Swatch reads about the same · listed cool

  4. Lancôme

    555 Suede C · Teint Idole Ultra Wear 24H Long Wear Foundation

    Likely close Swatch reads about the same · listed cool

  5. Ulta Beauty

    Deep Neutral · Effortless Effect Foundation

    Likely close Swatch reads about the same · listed neutral

  6. Dose Of Colors

    132 Dark · Meet Your Hue Foundation

    Likely close Swatch reads about the same · listed neutral

  7. bareMinerals

    11 Cedar · Complexion Rescue Hydrating Foundation Stick Broad Spectrum SPF 25

    Likely close Swatch reads about the same · listed cool

  8. Natasha Denona

    RN9 - Deep Rosy Neutral · Hy-Glam Serum Foundation

    Likely close Swatch reads about the same · listed neutral-cool

  9. Juvia's Place

    210 Togo · I Am Magic Foundation

    Likely close Swatch reads about the same · listed olive

  10. Charlotte Tilbury

    15 WARM · Airbrush Flawless Foundation

    Likely close Swatch reads about the same · listed warm

  11. Tarte

    60G mahogany golden · face tape foundation

    Likely close Swatch reads about the same · listed olive

  12. e.l.f. Cosmetics

    52 Deep Cool · Soft Glam Satin Foundation

    Likely close Swatch reads about the same · listed cool

  13. MAC

    NW48 · Studio Fix Fluid SPF 15 24HR Matte Foundation + Oil Control

    Likely close Swatch reads about the same · listed cool

  14. Pacifica

    01CD Cool Deep · Alight Clean Foundation

    Likely close Swatch reads about the same · listed cool

  15. Smith & Cult

    510 Cool · Veiled Threat Weightless Micro-Blurring Foundation

    Likely close Swatch reads about the same · listed cool

  16. Lorac

    24 · PRO Soft Focus Longwear Foundation

    Likely close Swatch reads about the same · listed warm

  17. PÜR

    DPN2 Chestnut · 4-in-1 Pressed Mineral Powder Foundation SPF 15

    Likely close Swatch reads about the same · listed neutral

  18. Dermablend

    80N Cinnamon · Smooth Liquid Camo Foundation

    Likely close Swatch reads about the same · listed neutral-cool

  19. UOMA Beauty

    T2N Black Pearl · Say What?! Foundation

    Likely close Swatch reads about the same · listed neutral

  20. beautyblender

    4.55 Cool · Bounce Liquid Whip Long Wear Foundation

    Likely close Swatch reads about the same · listed cool

  21. Becca Cosmetics

    Chestnut · Skin Love Weightless Blur Foundation

    Likely close Swatch reads warmer · listed neutral

  22. Haus Labs

    510 Deep · Triclone Skin Tech Medium Coverage Foundation

    Likely close Swatch reads about the same · listed cool

  23. Make Up For Ever

    R550 · Reboot Active Care Revitalizing Foundation

    Likely close Swatch reads cooler · listed cool

  24. Urban Decay

    12.0 · All Nighter Liquid Full Coverage Foundation

    Likely close Swatch reads about the same · listed warm

  25. Morphe

    F5.20 Warm · Fluidity Full-Coverage Foundation

    Likely close Swatch reads about the same · listed warm

  26. L.A. Girl

    Rich Cocoa · Pro Coverage Liquid Foundation

    Likely close Swatch reads about the same

  27. Il Makiage

    212-66220 220 · Woke Up Like This Flawless Base Foundation

    Likely close Swatch reads about the same · listed neutral

  28. It Cosmetics

    61 Deep Neutral · Your Skin But Better Foundation + Skincare

    Likely close Swatch reads about the same · listed neutral

  29. NARS

    Namibia · Soft Matte Complete Foundation

    Likely close Swatch reads about the same · listed cool

  30. Estée Lauder

    7C1 Rich Mahogany · Double Wear Stay-in-Place Makeup

    Likely close Swatch reads warmer · listed cool

  31. Physicians Formula

    DpW2 · The Healthy Foundation SPF 20

    Likely close Swatch reads warmer

  32. Gucci

    530N · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

    Likely close Swatch reads cooler · listed neutral

  33. Marc Jacobs Beauty

    86 Cocoa Deep · Re(marc)able Full Cover Foundation Concentrate

    Likely close Swatch reads lighter · listed cool

  34. Armani Beauty

    17 · Neo Nude Foundation

    Likely close Swatch reads cooler · listed neutral

  35. Benefit Cosmetics

    Shade 11 Dark Neutral · Hello Happy Flawless Brightening Foundation SPF 15

    Likely close Swatch reads warmer · listed neutral

  36. Pat McGrath Labs

    33 Deep · Sublime Perfection Foundation

    Likely close Swatch reads lighter · listed cool

  37. Clinique

    CN 126 Espresso · Even Better Glow Light Reflecting Makeup Broad Spectrum SPF 15

    Likely close Swatch reads warmer · listed neutral-cool

  38. NYX Professional Makeup

    Cocoa · Total Control Pro Drop Foundation

    Likely close Swatch reads about the same

  39. Catrice

    085 Chestnut Beige · HD Liquid Coverage Foundation

    Likely close Swatch reads lighter

  40. Rare Beauty

    520W · Liquid Touch Weightless Foundation

    Likely close Swatch reads warmer · listed warm

Closest shade in the other 43 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Ultimate Coverage 24 Hour Foundation

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.